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109 results for cord cutters
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  • There’s no turning back the tide of cord cutting. The traditional cable, satellite, and telco pay TV bundle continues to lose ground to streamers, and the trend is irreversible. The resolution of the Disney-Spectrum dispute was only a temporary respite. The existential questions that the carriage scuffle brought up are still latent.

    Report
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    Nov 29, 2023
  • These include economic uncertainty, falling ratings, cord-cutting, downward pricing pressures, shifts in viewership from TV to CTV, and migration of ad dollars from traditional to digital media. Despite the drop, the upfronts make up a growing portion of the TV ad market. Roughly 30% of total TV ad spending will happen during the upfronts, a portion that has inched up over the past five years.

    Article
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    May 18, 2023
  • Over 33% of US consumers were cord cutters in 2022, a historic shift that placed advertising power in the hands of streamers. The new kids on the block like Netflix and Warner Bros. Discovery charged record-high CPMs, driven by their brand power and a tight spending market. Early efforts have struggled, though.

    Article
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    Jan 3, 2023
  • Continual cord-cutting is reducing linear TV ad spending, which in turn reduces upfront linear commitments. Upfront linear TV ad spending peaked in 2022 and the decline shows no signs of reversing. Upfront linear TV spending is declining in tandem with total linear TV ad spending. Between 2021 and 2024, US linear TV ad spending had a negative 3.5% CAGR.

    Article
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    Jun 24, 2024
  • Free from outdated broadcasting constraints, streaming apps are absorbing billions in ad budgets, targeting cord-cutting audiences and premium content environments. However, this explosive growth brings familiar challenges. Rampant fraud and opaque ad placements are beginning to encroach on what was once considered a safe haven from controversies plaguing social media feeds and user-uploaded content.

    Article
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    Jul 2, 2024
  • “With a steady drumbeat of cord-cutting looming over the industry, streaming and programmatic will play a bigger role than ever in this year’s upfront negotiations,” Mitchell-Wolf said. Watch the full webinar. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

    Article
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    Apr 4, 2024
  • That’s well below the 38 million US households that still pay for a cable service, though the rise of cord-cutting will likely cause more consumers to seek out digital pay TV services. The long game: YouTube is paying a hefty fee for the rights to broadcast Sunday Ticket, and it cranked up the price soon after in order to show investors that it can make returns on the steep investment.

    Article
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    Nov 13, 2023
  • As cord-cutting reaches record highs, sports leagues are realizing there’s a highly lucrative opportunity in auctioning off a new set of broadcast rights to streaming services eager to gain new viewers in a tight market. Amazon Prime Video bought rights to Thursday Night Football for $11 billion, and YouTube recently purchased the NFL Sunday Ticket for a reported $2 billion yearly.

    Article
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    Apr 4, 2023
  • Cord-cutters, those who have canceled their pay TV, and cord-nevers, those who have never subscribed to pay TV, are on the rise. In 2022, the proportion of US households with traditional pay TV services dropped below half for the first time. By the end of 2027, we expect the portion of pay TV users to be just over one-third, per our forecast.

    Article
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    Jul 17, 2023
  • But while advertising may be in a rough state, marketers have little choice: Historic levels of cord-cutting and the increasing shift to digital platforms mean they have to spend their money online one way or another.

    Article
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    Jan 13, 2023
  • Paramount snapped up Pluto TV in 2019, while Fox acquired Tubi a year later, kicking off rising interest in FAST services among advertisers, TV industry professionals, and cord-cutters alike. Below are five charts to help you understand the growth of FAST. FAST will reach over 100 million viewers this year.

    Article
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    Jul 19, 2023
  • In the past, TV networks have recovered cord-cutting losses by raising ad prices. Yet, in 2023, primetime upfront costs per thousand (CPMs) are forecast to drop 2.7% for broadcast networks and 5.0% for cable, per Media Dynamics. 2. Seeking profitability, streaming services are raising subscription prices and getting more serious about advertising.

    Article
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    Nov 21, 2023
  • And now, if you look at cumulative cord-cutters, since these services debuted about nine years ago, they've replaced somewhere around a third or less of all the cord-cutters. Marcus Johnson:. Yeah. I actually pulled those numbers. Traditional Pay TV handily beating Digital Pay TV in terms of who watches it. 112 million Americans will watch traditional Pay TV.

    Audio
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    Mar 14, 2024
  • FAST trend grows globally: New channels from Free Live Sports, CBC, and Pluto TV showcase demand for free, ad-supported streaming options.

    Article
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    Oct 1, 2024
  • I would reserve cord-cutting. Let's call it 20%. Marcus Johnson:. Okay, perfect, so ad ecosystem's obsession with performance, 55%, spending from Chinese advertisers, 25, and then core-cutting acceleration, 20. Minda, what would your pie chart look like? Minda Smiley:. Yes. Mine looks quite different actually, which should be interesting.

    Audio
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    Mar 4, 2024
  • Pay TV will give way to streaming as cord-cutting accelerates. Pay TV is losing viewers to streaming services in Latin America, but it’s not doom and gloom—for now. In certain countries, consumers still consider paid streaming services to be complementary to their pay TV subscription. Brazil is shedding pay TV viewers at an alarming rate.

    Report
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    Mar 30, 2023
  • It could complicate yield management, but as cord-cutting continues and the linear and CTV markets converge, the tide is turning to programmatic anyway. It’s in networks’ best interest to incorporate programmatic guaranteed or preferred deals into upfront commitments in some form to ensure there’s enough demand to fuel the long-established tradition of selling inventory in bulk so far in advance.

    Report
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    Jun 8, 2023
  • Nearly 30% of the adult population won’t qualify as a traditional TV viewer this year, but the non-cord-cutters and antenna users still out there will tune in for 4:06 per day. This represents a 12-minute decline from 2022, but it still puts traditional TV well ahead of the other individual activities we break out. Audio takes up an enormous amount of time given its small role in the marketing world.

    Report
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    Jul 11, 2023
  • These include economic uncertainty, falling ratings, cord-cutting, downward pricing pressures, shifts in viewership from TV to CTV, and migration of ad dollars from traditional to digital media. Despite the drop, the upfronts make up a growing portion of the TV ad market. Roughly 30% of total TV ad spending will happen during the upfronts, a portion that has inched up over the past five years.

    Report
     | 
    May 17, 2023
  • Netflix’s latest move means big things for its livestream ambitions: The company will stream the SAG Awards on YouTube this year and on its own platform next year.

    Article
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    Jan 12, 2023
  • But increased cord-cutting will lessen its importance in Latin America. Paid streaming still lags other types of video content. But as these service providers continue to make inroads, the number of subscription OTT viewers will keep on rising in Latin America.

    Report
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    Apr 20, 2023
  • As consumers increasingly cut the cord, connected TV (CTV) has emerged as a key platform for advertisers, with US brands expected to spend over $28 billion on CTV in 2024, according to ĢAV. CTV’s performance-driven features, like precision audience targeting and detailed reporting, are transforming TV advertising and making it accessible for businesses of all sizes.

    Article
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    Jun 17, 2024
  • It turns out there's this massive, massive audience that's extremely hungry for this kind of programming, which makes sense if you think about how many of these folks are probably cord cutters and they've cut themselves off from the traditional cable TV experience. And this sort of gives it back, a little bit minus the sports and the prestige TV, but it does give it back.

    Audio
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    Aug 25, 2023
  • Roku soars ahead in Q2: The platform is second only to Hulu and YouTube in CTV ad spending. Its earnings revealed interesting findings about viewing habits.

    Article
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    Aug 2, 2024
  • Streaming cancellations rise as costs climb: Major platforms like Netflix and Disney+ are adapting with new strategies.

    Article
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    Jan 4, 2024