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EV owners show preference for Whole Foods, Sprouts Farmers Market, Costco, and Albertsons. These media networks and the brands that advertise on them should consider leaning into OOH advertising on EV charging stations. 3. Publishers rebrand as 鈥渃ontent media networks鈥�.

Our take: One need look no further than cult favorites Costco and Trader Joe鈥檚 to see how unique, high-quality private label offerings can help build long-term loyalty with consumers. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

And we talked about it last week with Sam's Club and Costco, but it's like there's no use in being a lesser version of Lego, so in what way could Mattel zag? I don't know. It just is unimaginable to me, and maybe it's a failure of imagination, but Lego does so many things and in so many ways that I don't see the path for Mattel to find a path forward. Sara Lebow (13:33):.

In seven charts, this report tells the story of some of the most critical trends that digital leaders need to know about in 2024 and beyond.

Dozens of other retailers鈥攊ncluding Walmart, Target, The Kroger Co., Instacart, DoorDash, and Costco Wholesale鈥攁re also monetizing consumers鈥� search activity with ads. Retail media search ads are a critical lower-funnel tactic for advertisers. Although display is growing faster, search will still account for nearly two-thirds of retail media ad spending this year, per our forecast.

Pharmacies and convenience stores struggled as consumers shifted to lower-priced competitors like Walmart, Costco, and Ulta Beauty. Pharmacies鈥� margins also shrank under pressure from pharmacy benefit managers and waning demand for pandemic-era staples like tests and vaccines. Major chains like CVS (586 locations), Rite Aid (408), 7-Eleven (492), and Walgreens (259) all closed underperforming stores.

In the short term, retailers like Costco are rushing to import goods, driving up shipping costs. It cost about $6,000 to book a 40-foot container from Asia to the US West Coast on January 1, a 50% jump from December, per Xeneta data cited by Bloomberg. While some merchants might absorb those costs, many will likely pass them on to consumers, driving up prices.

Unlike Walmart鈥攐r Costco, which has a similar upscale customer base to Target鈥擳arget hasn鈥檛 found a formula that works in this macroeconomic environment. It is hard to shift brand perceptions, and Target鈥檚 increased emphasis on value is playing on turf owned by Walmart and Costco.

鈥淵ou can go to the Costco Subreddit and hear about people's experiences, ask questions, and get very direct feedback,鈥� she said. Like shoppers of every cohort, high-income consumers frequently turn to Amazon for not only value but also convenience, Canaves said.

What I think is going to happen is that they're going to file for bankruptcy and then a big box retailer, especially a one category one like a Home Depot or someone like a Costco that's not really strong and party supplies is going to either partner with them or outright purchase them.

We take those savings, pass them onto to the customer, and two, sort of like the Costco model built into there, the more you buy, the more you save. So we sell wireless today in bulk, 3 months, 6 month, 12 month packages. You prepay for those packages, and when you buy an annual subscription, you get the absolute best rate. You get to lock it in.

And I think I cannot mention this or make this point without mentioning Costco because high-income shoppers love Costco. I mean, who doesn't love Costco? (04:51):. We talked about this a little bit in the pre-show discussion.

We just put Maxine on the back of, our friend has an account called Old Jewish Men, and we just put Maxine on this old Jewish man's back, and he sat in a Costco eating a hot dog. And people don't know that there's a part of that that's like it's sponcon. It's all meant to be that way.

A slew of nontraditional entrants and established healthcare players鈥攆rom Amazon to Eli Lilly and Company, Costco, and Dexcom鈥攚ant to reach more consumers by making it fast and easy to purchase prescription drugs, medical devices, and healthcare services online. Creating a patient experience that鈥檚 personalized, frictionless, and affordable will be key factors that separate winners from losers.

The retail media frenzy has continued through 2024, with retailers like Costco, Wawa, and Saks launching networks, while others, like The Home Depot, Instacart, and Walmart, bolstered their networks to grow their share of ad dollars. With more options, advertisers are becoming more cautious about the networks they work with, focusing on those that can prove campaign success.