Key Question: Which countries, formats, and channels are driving Latin America鈥檚 ad market this year? Key Stat: Although digital鈥檚 share of total media ad spending in Latin America first exceeded 50% in 2022, Argentina and Chile will reach that milestone this year for the first time, as advertisers reduce their reliance on traditional media like TV. Executive Summary.
Source: Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Colombia (IAB Colombia); C谩mara Argentina de Agencias de Medios (CAAM); Interactive Advertising Bureau Per煤 (IAB Per煤); Asociaci贸n Chilena de Agencias de Medios (AAM)