Click here to view our full forecast for digital ad spending penetration by country and region. India will lead in digital ad spending growth for many years to come, but a surprising number of advanced economies are also on the high-growth list.
The 2024 US presidential election ushered in a new normal in brand safety, with prominent social media companies such as X and Meta shifting the burden of content moderation from internal teams and contractors to users.
The company experienced a 17.4% decline in China; a 4.5% decline in takings in Western Continental Europe; a 5.5% decline in the UK; and a 5.5% increase in India. Still, WPP鈥檚 top 25 clients saw 2.5% growth in Q1, helmed by a robust CPG performance, improvement in tech and digital spend, and stabilization in healthcare. Retail, telecom, and travel and leisure declined.