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Fubo pioneers interactive TV ads: New formats aim to move commerce from second screens to big screens with seamless shopping experiences.

鈥淭ikTok Shop combines the discoverability of a platform with native commerce and fulfillment,鈥� said David Baker, chief digital officer at skincare brand Beekman 1802, which has seen huge success with TikTok as both a commerce and marketing channel. 鈥淚t essentially is everything you loved about Instagram 10 years ago鈥攂efore it went bad鈥攁nd everything you loved and hated about Amazon in one place.鈥�.

On today鈥檚 podcast episode, we discuss some of the moves commerce media players have made this year to stand out from the pack, why advertisers are investing in more or fewer media networks, and the main challenges for advertisers when it comes to working with media networks. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Arielle Feger, and Principal Analyst Sarah Marzano. Listen everywhere and watch on YouTube and Spotify.

The slowdown might sound bad, but it mostly reflects digital advertising鈥檚 long-term success, which now makes up the vast majority of total advertising spending. Even with TV generating $49.94 billion in ads in 2025 (12.1% of total media spending), there are just fewer dollars for digital to absorb from traditional media.

Linear TV viewers still far outnumber users of individual social and digital platforms. But more time spent around the TV set is going to YouTube, which is organically bringing creator content to living room screens: 60.1% of US social users said they follow or engage with creator content on YouTube, per our March 2025 Global Creator Commerce Survey with impact.com.

颁丑颈苍补鈥檚 digital ad market has always been retail-centric, and the US is home to Amazon, the world鈥檚 biggest retail media player. In China, ecommerce companies like Alibaba and JD.com led the charge on digital advertising from the start, while domestic search and social media companies lagged.

Mars United Commerce. Mimbi. Retail Economics. Smartly.io. TikTok.

Challenge them to show how they are adopting IAB standards and connecting in-store and online data to provide a unified view of performance. Sources. Capgemini. Interactive Advertising Bureau (IAB). Interactive Advertising Bureau Europe (IAB Europe). Mars United Commerce. Tesco.

On today鈥檚 podcast episode, we discuss our 鈥榲ery specific, but highly unlikely鈥� predictions for the future of digital in 2026 and beyond. Why browsers will become the new AI battleground, what does it mean if agentic AI doesn鈥檛 take over shopping, and can GenAI actually lead to more of the jobs it can easily destroy? Join Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings, Jeremy Goldman, Principal Analyst, Sara Marzano, and Vice President of Content, Paul Verna. Listen everywhere and watch on YouTube and Spotify.

The news: Urban Outfitters is partnering with Levi鈥檚 for the second iteration of On Rotation, its limited-time concept launched earlier this year with Nike to deliver community-driven, experience-rich retail environments for Gen Z. Our take: On Rotation recasts retail as a series of limited-edition experiential drops, with physical and digital spaces that vanish almost as quickly as they appear. It鈥檚 a storytelling-fueled scarcity play that鈥檚 designed to train a generation of shoppers who never grew up as mall rats to return again and again in search of novelty. The approach reframes the store鈥攁nd the website鈥攁s a medium for culture, not just commerce, and offers a playbook that department stores and other retailers would be smart to test.

On today鈥檚 podcast episode, we discuss the unofficial list of the most interesting retailers for the month of July. Each month, our analysts Arielle Feger, Becky Schilling, and Vice President of Content and guest host, Suzy Davidkhanian (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Suzy Davidkhanian will defend their list against Senior Analyst Blake Droesch, and Principal Analyst Sky Canaves, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

How alternative payment trends and changing commerce trends are shifting the way card players compete. Implications of these trends for consumer- and merchant-facing payment providers. This deck can help you:. Develop product strategy (consumer-facing payment providers). Develop commerce strategy (merchants).

滨苍诲颈补鈥檚 commerce landscape is undergoing rapid transformation, fueled by booming ecommerce, rising mobile shopping, and the growing influence of social media.

Messaging ads鈥� ability to drive conversational commerce will rely on how well the format segues into an environment where consumers are increasingly 鈥渢ransitioning from communications with each other to communications with AI agents.鈥�.

Latin America鈥檚 commerce media ecosystem is rapidly evolving. Financial, travel, and other nonretail players are now looking to monetize their own first-party data鈥攆ollowing the path retailers have already paved.