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This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

Provide an overview of our holiday ecommerce forecast as of Q4 2024, including breakdowns by physical versus ecommerce, device, Cyber Five, and product category. Help retailers benchmark their holiday sales against the market. Help retailers forecast sales for the 2024 holiday season. Important note: We update most of the benchmarks in this report three times a year.

Provide an overview of our Amazon ecommerce forecast as of Q4 2024, including breakdowns by sales channel and product category. Help retailers benchmark their sales against Amazon and other competitors. Help retailers forecast sales growth across ecommerce channels and categories. Important note: We update most of the benchmarks in this report three times a year.

Hims鈥� core competitor in the D2C healthcare market, Ro, also sells at-home diagnostic kits and has a lab where it processes results. For both companies, the true value is using the test results as a launchpad to get more customers on their treatment plans.

Healthcare and pharma companies will lean further into D2C in 2025: They鈥檙e cutting out health insurers and PBMs that bottleneck patient access to their products and services. But the industry鈥檚 push into D2C won鈥檛 be met without challenges.

The battle between Big Pharma and D2C weight loss drug sellers will intensify in 2025: We explore the competitive GLP-1 drug market and detail what鈥檚 at stake for drugmakers and D2C companies selling compounded weight loss medications.

Temu, which is owned by a Chinese ecommerce giant, might be hoping for a lower profile as President Donald Trump's tariffs take shape. Temu's US marketplace sales will grow 59.0% this year, according to our May 2024 forecast, which does not include the impact of potential tariffs.

RFK Jr.鈥檚 pharmaceutical ad ban could affect $22 billion in ad spending: A business-friendly Trump administration could hamper RFK鈥檚 plans to cut D2C advertising.

This report analyzes shopping behavior in nine product categories, gauging the impact of traditional and digital media, as well as online and physical stores. This deck will:. Provide analysis of the key platforms that drive brand and product awareness. Break down the various research tools that consumers use in the mid-funnel consideration phase.

The next phase of direct-to-consumer (D2C) retail won鈥檛 be defined by a singular distribution strategy, but rather by the goal of making a real connection with customers. To get to the next level, D2Cs must use their physical presence, partnerships, marketing dollars, and customer data.

Gopuff looks to diversify its revenue streams: The company launched a platform to allow brands to fulfill ecommerce orders on their own websites.

Comcast CEO Brian Roberts noted that 鈥�98% of the viewing on Peacock does not include the spun networks,鈥� adding those assets 鈥渘eed their own direct-to-consumer digital initiatives and focus and investment.鈥�. While networks like CNBC, MSNBC, and USA still generate strong cash flow and ad revenues, their long-term future depends on finding new ways to engage audiences.

As Facebook loses relevance with younger audiences, D2C ad budgets for CPG brands are diversifying into emerging channels.

The ecommerce giant also launched a low-cost line of essential grocery items, Amazon Saver, in late 2024, with extra discounts for Prime members. The strongest private label retailers draw shoppers to their own brands. Limited-selection retailers (such as warehouse clubs and discount grocers) lean into private label to offer value-focused products and drive customer loyalty to their brands.

Deckers relies on scarcity to drive Ugg, Hoka growth: That tactic paid off with record sales and profits during the holiday quarter.

Ecommerce has become a dominant sales channel in the pet industry, fueled by convenience and a broad range of online offerings. By 2028, nearly half of pet products sales will come from ecommerce.

The years of high double-digit growth for US direct-to-consumer (D2C) ecommerce sales have ended.

And they want to use that data to develop personalized shopping experiences, develop loyalty programs, pitch people on credit card programs and cross-sell. (19:38):. Now, undoubtedly the devil is in the details in how this plays out. I don't know that the Brooks Brothers customer has anything in common with the JCPenney customer.

Digitally native vertical brands (DNVBs) have a long way to go to catch up to established brands. While established brands will make up $134.55 billion in D2C ecommerce sales in 2023, digitally native brands will make up just $34.84 billion, according to our March 2023 forecast.