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Our take: Kohl鈥檚 is in a tough position, facing fierce competition from off-price retailers, direct-to-consumer brands, and mass merchants like Amazon. To fend off those merchants, Buchanan must sharply define Kohl鈥檚 own identity, rather than relying on the strength and brand equity of other brands to bolster its appeal.

D2C ecommerce is rapidly evolving, driven by digital marketing, AI-enhanced personalization, sustainability, and more. By identifying and leveraging these emerging trends, businesses can effectively adapt to this competitive environment and address the dynamic expectations of consumers today.

As acquisition costs continue to rise, it鈥檚 crucial for D2C brands to double down on the value provided to customers. For outdoor lifestyle company Solo Brands, this meant putting its loyal fan base first by leaning into customer experience, communication, and its value proposition to keep customers engaged and coming back for more.

Red Seat鈥檚 success in direct-to-consumer media and independent ad sales could help Fox monetize digital audiences more effectively, complementing its streaming and ad-supported media strategy. By acquiring Red Seat Ventures, Fox isn鈥檛 just expanding its content portfolio鈥攊t鈥檚 staking a claim in the growing host-driven podcast industry which offers unique monetization opportunities.

The years of high double-digit growth for US direct-to-consumer (D2C) ecommerce sales have ended.

And Vice President-elect JD Vance said on the campaign trail that he would explore stricter regulations of D2C pharma advertising. Bills to restrict or prohibit D2C drug ads have been introduced in the past yet typically lacked support from GOP lawmakers. But if a Republican-led administration pushes for a ban, previously hesitant members of Congress could be swayed.

On Running is firing on all cylinders: The performance footwear company grew D2C and wholesale revenues鈥攁s well as market share鈥攊n Q2.

Connected TV (CTV)鈥檚 digital DNA and ability to target specific audiences has catapulted its popularity among advertisers. Learn why a wide variety of advertisers, including direct-to-consumer brands, are using CTV ads to reach streaming viewers and drive measurable results.

Bringing sexy back: Victoria鈥檚 Secret has been playing defense for a few years as D2C brands like Parade and celebrity-backed labels like Fenty took the limelight. But the company recently reinserted itself back into the cultural conversation thanks to a familiar playbook.

The next phase of direct-to-consumer (D2C) retail won鈥檛 be defined by a singular distribution strategy, but rather by the goal of making a real connection with customers. To get to the next level, D2Cs must use their physical presence, partnerships, marketing dollars, and customer data.

As the costs of doing business increase, direct-to-consumer (D2C) brands are struggling to find and keep customers. Some brands are selling their products through Amazon to capitalize on its search power. Others are turning to brick-and-mortar stores to help out.

D2C brands facing the declining effectiveness of search and social ads must use new strategies outside of the traditional D2C growth playbook.

Walmart to sell Bonobos as digitally native D2C brands lose their luster: WHP Global and Express will acquire the brand for $75 million to shore up the latter鈥檚 business.

Digital D2C disruptors, like Peloton and Casper, will bring in about $100 billion less in US ecommerce sales than the $134.55 billion of their established counterparts this year, according to our forecast.

Digitally native brands look for a new D2C playbook: Brands are embracing wholesale, physical retail, acquisitions, and even selling on Amazon to regain momentum and achieve profitability.

As Facebook loses relevance with younger audiences, D2C ad budgets for CPG brands are diversifying into emerging channels.

Telehealth apps are violating consumer trust: We unpack data from STAT鈥檚 recent report on direct-to-consumer telehealth companies鈥� shady data-sharing practices that could eroder consumers鈥� trust in digital health.

Leaning into festival culture helps Forever 21 connect with Gen Z consumers. Abercrombie & Fitch uses generative AI to speed up the product design process. And Solo Brands embraces the changing definition of the D2C model.

Hard times ahead for D2C healthcare marketers: We unpack Rock Health鈥檚 2022 investment report and what the dropoff in funding means for consumer-focused healthcare brands.

CPG digital ad spending hits $48.79 billion in 2024: Its strength is driven by D2C strategies and increased search advertising.