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As the share of US ecommerce sales on marketplaces continues to expand, our latest survey examines consumer buying habits and expectations across leading platforms.

Comscore. eBay. Future Commerce. Morning Consult. Path to Purchase Institute. Rokt. The Harris Poll. The Trade Desk. TikTok.

But it still isn鈥檛 available at major ecommerce sites like Amazon, eBay, or Walmart. Availability on these platforms will be crucial for Paze to start gaining significant traction. Our take: Paze could transform the digital wallet industry鈥攂ut not for some time given its slow merchant rollout. Still, other wallets like Apple Pay and PayPal will need to prepare for Paze鈥檚 influence.

Retail media advertising is digital advertising that appears on websites or apps that are primarily engaged in retail ecommerce or is bought through a retailer's media network or DSP; examples of websites or apps primarily engaged in retail ecommerce include Amazon, Walmart, and eBay; examples of retail media networks include Amazon's DSP and Etsy's Offsite Ads; includes ads purchased through retail media

That will change in 2024 when Amazon sales are expected to grow 11.7%鈥攅xceeding the US average of 10.5%鈥攎arking significant gains for a company of its size. eBay is set for the steepest decline. The company鈥檚 US ecommerce sales declined significantly in 2022鈥攂y 11.5%鈥攁nd we expect that drop to continue.

The peer-to-peer (P2P) model is the most popular for online recommerce and allows buyers and sellers to connect easily at a relatively low cost to the operator. eBay still maintains a commanding lead when it comes to recommerce.

Rising costs of selling on Amazon are pushing sellers to look elsewhere with Facebook, Walmart, and eBay among their top choices. Retail media ambitions also fuel marketplace expansion. Retail media will continue to be the fastest-growing segment of digital advertising in the coming years.

For example, rather than buy 10 pairs of shoes from multiple sellers, a creator or eBay seller can go on the site to find items that will perform well with their community. Our take: Ghost is streamlining a formerly labyrinthian process by providing access to surplus goods to a wider array of buyers. That鈥檚 offering significant value to both buyers and sellers.

Centre for Economics and Business Research (CEBR). eBay. GlobalData. Klarna. Motorway. OnePoll. Oxfam. PayPal. Similarweb. Toluna. Unidays.

But in 2023, three very different retailers鈥擶almart, Instacart, and eBay鈥攚ill each generate more than $1 billion in ad revenue. But the rising tide is lifting the bigger boats higher. In 2019, retail media ad spending on all retailers besides Amazon, Walmart, eBay, Instacart, or Etsy accounted for 16.8% of US retail media ad spending.

But the last quarter was not without difficulties: eBay announced it will stop accepting Amex cards in Q3, alleging the network charges 鈥渦nacceptably high fees.鈥� While this likely won鈥檛 have a significant impact on Amex鈥檚 volume, it reflects the larger threats the company faces amid the swipe fee battle.

Nearly as many (35%) said they would expand to Shopify, 33% plan to expand to eBay, 22% to Etsy, and 20% to TikTok Shop. When it comes to the dollars, Amazon can鈥檛 be beat. Amazon will rake in $326.35 billion in retail marketplace ecommerce sales this year, over nine times more than the next largest marketplace, eBay ($35.02 billion), per our November 2023 forecast.

Temu is now nipping at the heels of No. 3 overall eBay, which suffered an 8% YoY decline in traffic between July 2022 and July 2023, per Comscore. Temu has already nearly doubled Etsy鈥檚 traffic (down 26% YoY)鈥攐ne of the biggest beneficiaries of the pandemic ecommerce boom. The Amazon vs. Walmart battle for holiday season leadership will intensify.

Organize: eBay Ads allows sellers to sift through thousands of their listings using natural language chat functionality, said Alex Kazim, vice president and general manager of global advertising at eBay.

Our US Fashion Online Resale Platform Sales forecast, featured in our new US Online Fashion Resale report, expects sales to reach nearly $24 billion by 2026, but, unlike thredUP鈥檚 forecast, excludes general marketplaces like eBay and Facebook Marketplace.

.); and consumer-to-consumer (C2C) platform sales (eBay, auction sites, etc.). Retail ecommerce sales include the sale of products and related services ordered using the internet, regardless of the fulfillment method. We exclude the following consumer categories from our definition of retail ecommerce sales:.

Others, like Etsy and eBay, are leaning into their niches to differentiate themselves from Shein and Temu.

It excludes purchases via online marketplaces (e.g., craigslist, eBay) or social media (e.g., Facebook Marketplace). Examples of online fashion resale platforms include Depop, Poshmark, StockX, The RealReal, and thredUP.

While the top 10 is peppered with big names like Target and Home Depot, it also includes retailers like Macy鈥檚 and eBay, which are relying heavily on AI to restore flagging sales. One of the most popular uses of AI involves personalization, as retailers look for ways to be more relevant to shoppers, improve conversion rates, and increase customer satisfaction and engagement.

The average Temu user spent 18 minutes per day on the company鈥檚 app in Q2, nearly double the 10 minutes they spent on Amazon and 11 minutes on AliExpress and eBay. The discrepancy between Temu and its competitors is even more pronounced among younger consumers who spend an average of 19 minutes a day on the platform, far outpacing Amazon, which was its closest competitor at 11 minutes.

It can also handle delivery for products sold on other marketplaces, such as eBay, or sellers' own websites. The context: The service leverages Amazon鈥檚 massive, rapidly evolving fulfillment network to unlock a lucrative revenue stream. When ecommerce sales boomed early in the pandemic, Amazon responded by rapidly expanding its logistics footprint.

Some 64% of US adult secondhand shoppers have used eBay, according to November 2022 Morning Consult data. That鈥檚 no surprise, considering eBay is the fourth-largest retail ecommerce company by sales volume in the US, per our forecast. Facebook Marketplace is also used by more than half of these shoppers. Marketplace is what makes Facebook a leader in social commerce, which isn鈥檛 all good for Meta.

Why Walmart is doing this: Credit cards are costly for merchants to accept鈥攁nd merchants are signaling they鈥檝e had enough. eBay stopped accepting American Express cards in August after failing to renegotiate swipe fees. Merchants are also forcing Visa and Mastercard back to the negotiating table after a judge rejected their swipe fee settlement, saying it doesn鈥檛 go far enough.

So I actually joined eBay as an affiliate. Towards the end of my time, I started doing eBay affiliate stuff. The websites were paper airplanes and cocktails. And then worked at eBay, transferred to the States to do affiliates from the US for eBay, was asked to do paid search as well as affiliates.