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| Mar 1, 2025
Source: ĢAV
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| Mar 1, 2025
Source: ĢAV
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| Mar 1, 2025
Source: ĢAV
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| Mar 1, 2025
Source: ĢAV
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| Mar 1, 2025
Source: ĢAV
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| Mar 1, 2025
Source: ĢAV
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| Mar 1, 2025
Source: ĢAV
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| Mar 1, 2025
Source: ĢAV
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| Mar 1, 2025
Source: ĢAV
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| Mar 1, 2025
Source: ĢAV
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| Mar 1, 2025
Source: ĢAV
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| Mar 1, 2025
Source: ĢAV
Forecasts
| Nov 21, 2024
Source: ĢAV Forecast
Ecommerce channels lead in retail media ad spending. In 2024, ecommerce channels will account for nearly 90% of total retail media ad spending in China, or $49.49 billion. The remaining portion will be allocated to off-site channels—those that are not ecommerce sites, such as search engine Baidu and short-video apps Douyin and Kuaishou.
Report
| Jul 15, 2024
Retail media ad spending will be increasingly responsible for digital advertising’s double-digit growth. By 2028, the powerhouse channel will grow to represent nearly 1 in every 3 ad dollars spent.
Report
| Jul 12, 2024
Forecasts
| Nov 21, 2024
Source: ĢAV Forecast
Report
| Jul 23, 2024
On-site display ad spending—what we refer to as ecommerce channel display ad spending in our forecasts—will climb to $9.98 billion in 2024, then grow at least 24% YoY every year through 2028. But off-site display ad outlays will grow faster. Until now, retail media display ad spending has largely been concentrated on retailer sites.
Report
| Jun 11, 2024
Chart
| Mar 20, 2025
Source: ĢAV
Temu and Shein both abruptly cut their Google Shopping ad spend in April, per an April 2025 Tinuiti report. Heavy tariffs would drag US Upfront Linear TV ad spending down by 23.5% to $13.4 billion, per our April 2025 forecast. Even with heavy tariffs, US retail media ad spend will grow by 8.5% in 2025, per our April 2025 forecast.
Article
| May 29, 2025
Article
| May 6, 2025
These formats offer interactivity that could work well with ecommerce, especially if combined with Axon’s consumer insights. These insights also power AppLovin’s new web ad offering. The ecommerce opportunity could be large. D2C advertisers have been early testers, but retailers are also interested in exploring the RTB app world, and not just for their own ads.
Report
| May 20, 2025
Chart
| Jan 8, 2025
Source: Criteo; Coresight Research
This is the Q1 2025 installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Report
| Apr 18, 2025
Brazil’s digital advertising economy continues to thrive, driven by retail media investment, growing video ad spend, and slower social ad spending. This report explores trends shaping Brazil’s digital advertising landscape in 2025.
Report
| Mar 13, 2025