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Mercado Libre鈥檚 ad business soared in Q2, with plenty of potential ahead
Zooming out: The Latin American ecommerce giant posted mixed overall results:. Q2 revenues rose 37% YoY to $6.79 billion, beating the $6.66 billion estimate. GMV climbed 20.6% to $15.26 billion. Unique active buyers hit 71 million, up 24.6% YoY.
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Aug 5, 2025
Share of Consumers in Select Countries and Worldwide That Consider Purchasing a Private Label Option, by Product Category, Feb 2025 (% of respondents)
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Mar 27, 2025
Source: EY
Top Purchasing Criteria for Alcoholic Beverages Among Consumers Worldwide, 2021 & 2025 (% of respondents)
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Mar 27, 2025
Source: EY
Can Prosus get Just Eat Takeaway back on track?
Prosus to buy Just Eat Takeaway for $4.3 billion: The firm plans to reuse the playbook that drove growth at its Brazilian food delivery company iFood.
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Feb 24, 2025
Consumer Attitudes Toward Private Label Brands Among Digital Shoppers in Latin America, by Country, Dec 2024 (% of respondents)
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Mar 27, 2025
Source: NielsenIQ
Top 10 Marketing Platforms Used by SMB Decision-Makers in Brazil, the UK, and the US, Oct 2024 (% of respondents)
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Mar 28, 2025
Source: National Research Group (NRG)
Top Business Priorities for 2025 Among SMB Decision-Makers in Brazil, the UK, and the US, Oct 2024 (% of respondents)
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Mar 28, 2025
Source: National Research Group (NRG)
Latin America Retail Media Trends 2024: Unpacking the Region鈥檚 $2 Billion Opportunity
Brazil and Mexico will drive Mercado Libre鈥檚 impressive growth. Combined, the countries will account for 82.1% of the company鈥檚 regional advertising business but 72.6% of its ecommerce channel, per our estimates.
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Jun 18, 2024
Maturity of GenAI Initiatives in Customer Service Among Executives Worldwide, by Country, Dec 2024 (% of respondents)
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Mar 13, 2025
Source: Capgemini
Retailers Draw More Website Visitors Than Financial Services and Travel Across Most Major Markets in Latin America (% of unique visitors to retail, financial services, and travel websites among internet users in Latin America, by country, Jan 2025)
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Mar 7, 2025
Source: Comscore Inc.; 蘑菇AV
Retailers Attract Millions More Unique Monthly Visitors Than Financial Services and Travel in Latin America (millions of unique visitors to retail, financial services, and travel websites in select countries in Latin America, Jan 2025)
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Mar 7, 2025
Source: Comscore Inc.
Retailers Keep Users Engaged Longer Than Finance or Travel Sites in Latin America (average hrs:mins per visitor each month to retail, financial services, and travel websites in Latin America, by country, Jan 2025)
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Mar 7, 2025
Source: Comscore Inc.
Brazil leads regional growth in Americas ad spending
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Jan 29, 2025
Retail Media to Make Up 10%-20% of Digital Ad Spend in Many Countries This Year (retail media ad spending % of total digital ad spending in select countries, 2025)
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Mar 1, 2025
Source: 蘑菇AV
China and the US Are Leading the Way in Retail Media Ad Spending (billions in retail media ad spending in select countries, 2025)
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Mar 1, 2025
Source: 蘑菇AV
Retail Media Ad Spending, by Country, 2025 (billions)
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Mar 1, 2025
Source: 蘑菇AV
Retail Media Ad Spending Penetration, by Country, 2025 (% of total digital ad spending)
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Mar 1, 2025
Source: 蘑菇AV
Pix Explainer 2024: How Brazil鈥檚 Instant Payments System Is Revolutionizing Financial Services
Cash is no longer king in Brazil after being dethroned by the central bank鈥檚 instant payments system, Pix. This report explores who鈥檚 using Pix (nearly two-thirds of the population), what鈥檚 fueling its immense popularity, and how it will reshape Brazil鈥檚 payments landscape this year and beyond.
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Feb 9, 2024
Retailers in Latin America鈥擡specially Those From Brazil鈥擶ere Among the World鈥檚 Fastest-Growing Ad Businesses Last Year
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Mar 1, 2025
Source: 蘑菇AV
Mercado Libre鈥檚 Dominance in Ecommerce Contrasts Sharply With Its Relatively Small Role in Total Retail, Where No Single Player Leads
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Mar 1, 2025
Source: 蘑菇AV; Mercado Libre; Walmart de M茅xico y Centroam茅rica (Walmex); Carrefour Brasil; Assa铆 Atacadista; Cencosud
Mercado Libre鈥檚 Ecommerce Sales in Latin America Exceed the Combined Total of the Next 15 Leading Retailers
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Mar 1, 2025
Source: 蘑菇AV; Mercado Libre; Amazon; Magazine Luiza; Grupo Casas Bahia (formerly Via); Falabella; El Puerto de Liverpool; Walmart de M茅xico y Centroam茅rica (Walmex); Carrefour Brasil; Cencosud; RD Sa煤de (formerly Raia Drogasil); Americanas S.A.; Ripley; Grupo 脡xito; Dafiti
The Rise of Digital-First Ad Strategies Has Loosened Legacy Media Companies' Grip on Local Ad Markets
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Mar 1, 2025
Source: Grupo El Comercio; Globo; Grupo Clar铆n; Televisa; Caracol Televisi贸n; Canal RCN; Mercado Libre; Amazon; 蘑菇AV
Daily Use of Communication Methods With Businesses or Service Providers by Consumers in Select Countries Worldwide, Sep 2024 (% of respondents)
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Feb 21, 2025
Source: Vonage
Latin American Countries With High VAT Rates Could Face Reciprocal Tariffs (value-added tax (VAT) rate in Latin America, by country, 2025)
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Feb 18, 2025
Source: PwC
Paysafe will get early mover advantages in Brazil鈥檚 online sports betting and gambling industry
The news: Paysafe received a payment license from the Central Bank of Brazil (BCB) for the country鈥檚 regulated online sports betting and gambling market, per a press release. The country鈥檚 regulated online gambling market opened on January 1. With the license, Paysafe will be able to partner with gambling operators and expand its presence across other industries in the country.
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Jan 7, 2025