Ä¢¹½AV

Loyalty program adoption is highest in the UK: 92% of UK consumers participate in at least one loyalty or reward program, ahead of France (81%), Spain (75%), Germany (72%), and Italy (70%), per Capterra. The UK loyalty boom is being driven by the cost-of-living crisis. UK shoppers are ramping up their use of loyalty programs.

Here are six charts that explore ecommerce in Europe by region, including our latest rankings of European markets by total digital sales.

A massive data leak, including German politicians’ car locations, amplifies concerns over automakers’ ability to secure data in their race for connected car dominance.

The news: Klarna is available as a payment option on eBay across Europe, rolling out in the UK, France, Spain, Austria, Italy, and the Netherlands after a pilot in Germany, per a press release. eBay shoppers will be able to pay using Klarna’s Pay in 3, Pay in 30, or big-ticket Financing option.

Ä¢¹½AV You’s highly profitable Scayle software unit is one of the fastest-growing software-as-a-service commerce platforms in the world, and will complement Zalando’s Zeos ecommerce operating system. Zalando expects to save €100 million ($104.84 million) annually through shared logistics, payment infrastructure, and commercial collaboration between the companies.

Retailers with roots in China are still gaining share of ecommerce in Western Europe, despite concerns over their sustainability credentials.

PayPal has been pushing a celebrity-studded PayPal Everywhere campaign to encourage users and cardholders to use its slate of payment options—debit, credit, and prepaid—everywhere they shop. PayPal’s Q1 results reflect strong consumer enthusiasm for its debit card: Debit card TPV grew 64% YoY, and the number of monthly active debit cardholders is up 40%.

Digital wallets are already the leading payment method for ecommerce, notching 40% of transaction volume in 2024, per Worldpay’s Global Payments Report 2025. And they’re making headway at the point-of-sale (POS), accounting for 18% of POS value last year, versus credit cards’ 24%. Worldpay forecasts that share will grow to 33% by 2030.

59% of US shoppers are most influenced by honest creator reviews that showcase the pros and cons of a product, according to a September 2024 survey by Bazaarvoice and Savanta.

Even when shopping in-store, consumers are embracing digital experiences, from mobile loyalty apps to scan-and-go technology. This deck will:. Share our latest forecasts for grocery retail and ecommerce sales in the UK, France, Germany, Italy, and Spain.