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YouTube has more users than Facebook, Netflix, or Spotify. But its advertising revenues do not match its vast reach. This report contextualizes the opportunities and scope for growth in various media spheres.

In the first 100 days of his second term, President Trump has reshaped business strategy across retail, tech, healthcare, and media. Here鈥檚 how tariffs, regulation, and market volatility are forcing brands to rethink spend, growth, and planning.

Shoppable ads will be a focus for brands in 2025 as they test new formats offered by retail media networks and their media partners.

Retail media鈥檚 rapid growth has spurred nonretail verticals to harness their first-party data to fuel their own commerce media networks. Retail media spending still dominates the commerce media landscape, but distinct challenger cohorts are finding their footing.

Google's Project Mariner for research and shopping assistance. As AI agent technology matures, organizations will need to adapt their implementation strategies. Most current enterprise deployments focus on behind-the-scenes productivity gains rather than fully autonomous customer-facing applications.

Consumers value convenience and speed, but brand trust and data security also rank high among customer service priorities.

Brazil鈥檚 digital advertising economy continues to thrive, driven by retail media investment, growing video ad spend, and slower social ad spending. This report explores trends shaping Brazil鈥檚 digital advertising landscape in 2025.鈥�

Brazil鈥檚 digital economy is rapidly evolving, fueled in part by ecommerce growth. Our three-report collection explores key trends and opportunities shaping Brazil鈥檚 commerce landscape in 2025.

This deck will: Highlight the fastest-growing areas of digital advertising, media usage, and ecommerce to help brands anticipate and strategize around the next wave of digital growth. This deck can help you:. Develop media strategy and allocate budget for campaigns (brands, agencies). Develop commerce strategy (brands).

In our first edition of the Global Digital Index, created in partnership with the RLC Global Forum, we explore retail and ecommerce in the Gulf States of the Middle East.

Determine market sizing (brands, media platforms, agencies, solution providers). Develop media strategy (brands, agencies). Allocate budget for campaigns (brands, agencies). Executive Summary. Adoption of AR/VR is slowing, but demographic shifts favor long-term growth. User growth rates are steadily declining.

The retail media ad outlook is tightly linked to product availability, competitive pricing, and shopper intent. Tariffs on imported goods, particularly from China, could squeeze margins for marketplace sellers and force price increases, suppressing ad spend. If sellers cannot pass on these extra costs or face inventory disruptions, they may cut back retail media investments to protect profitability.

Develop media strategy (brands and agencies). This Infopack was compiled in May 2025 and features our retail and ad spending forecast scenarios issued in April 2025. Additionally, this features survey data from various time frames before many of the Trump-imposed tariffs on foreign goods went into effect.