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Beyond the chart:. 52% of Gen Zers are open to receiving phone or email alerts to exercise, schedule doctor鈥檚 appointments, and engage in other healthy activities, more than any other generation, according to a January Collage Group survey. Peloton has built a digital community through an organic social strategy鈥攖he "Official Peleton Mom Group on Facebook," for example, has over 116,000 members.

Advertisers can allocate some of their spend to owned media channels, including email lists, content marketing, and SMS marketing, that can be controlled directly. To address oversaturation and ad fatigue, advertisers can implement more frequent creative rotations with different messages and formats.

Alexa+ can identify objects, draft emails, and read and summarize documents such as legal contracts. However, it can鈥檛 delete those files. The company said the file deletion issue will be remedied and that customers can directly contact customer support for help removing documents in the meantime.

Emails from a bank鈥攁 new survey option this year鈥攃ame in fourth, indicating that direct communications from banks are also highly effective awareness drivers. Bank websites remain consumers鈥� go-to research tool, while word-of-mouth is on the rise. Bank websites were again the most cited source for research among consumers.

In a leaked email, CEO Jack Dorsey denied that the layoffs are due to financial reasons or are an effort to replace workers with AI. Dorsey said they reflect 鈥渘eeds around strategy鈥� and are specific to 鈥渞aising the bar and acting faster on performance.鈥�. Block also conducted major layoffs in January 2024, cutting around 1,000 staff members.

Nearly two-thirds of enterprise marketers repurpose influencer content on brand websites, and almost half do so via email. CMOs are maximizing the value of influencer content across paid, owned, and retail channels. DSW activates creator content across digital, retail, CTV, and streaming audio to extend reach and reinforce brand messaging.

Signal loss only makes email marketing more valuable: Our industry KPI data shows email open rates rising significantly, emphasizing the channel鈥檚 importance.

Email marketing has been threatened recently by changes from Apple and Google, and email marketers are working to stay on top of industry shifts. Here are four burning questions about email marketing鈥檚 recent shifts.

US digital ad spend will cross $300 billion for the first time this year, per our March 2024 forecast. That鈥檚 good news for advertisers, but it also means it鈥檚 harder to stand out. While exposing consumers to a brand multiple times across channels is vital to brand awareness, hitting consumers with the same creative over and over again or bombarding them with emails and text messages can hurt marketing impact. Here are five key stats on marketing fatigue across connected TV (CTV), email, and messaging.

Omnichannel approach triumphs in Black Friday marketing: Email and SMS take center stage during pivotal sales period.

Recent attacks plaguing US companies have become increasingly aggressive, with hackers using phone calls, emails, and other methods. The FBI might have answers.

On today's podcast episode, we discuss some personalization tips and tricks that emerged from research, examples of personalization done well, and how AI is accelerating it. "In Other News," we talk about why an email exhibition at a design museum made headlines and a plan to charge X (formerly Twitter) users to post content. Tune in to the discussion with our director of Briefings Jeremy Goldman and Malinda Sandman, senior director of global acquisition marketing at Intuit Mailchimp.

More than three-quarters (77%) of US adults prefer receiving ecommerce coupons through email, according to a February 2024 report by Ascend2 and ActiveCampaign.

Brands can extend the impact of creator endorsements beyond just the initial partnership by featuring influencer-generated content on landing pages, email campaigns, and in-store digital displays. Q: How can brands strengthen strategies and build valuable partnerships using long-term consumer behavior insights? A: Gone are the days of companies using 3-5 customer personas.

This deck aims to help solution providers approach retailers and brands with data-rich pitch decks, compelling content marketing assets, and thoughtful prospecting emails that highlight the digital grocery opportunity. Specifically, it will:. Size the opportunity in digital grocery. Define rising consumer expectations and explain brand and retailer challenges.

This deck helps solution providers approach wallet providers with data-rich pitch slides, compelling content marketing assets, and inspiration for thoughtful prospecting emails that highlight the mobile wallet opportunity. This deck will:. Size the opportunity for mobile wallet payments at the retail point-of-sale (POS).鈥�

Why it matters: GenAI is a small but fast-growing source of retailer traffic: While it pales in comparison to channels like paid search or email, visits to retail websites from genAI sources have doubled every two months since September 2024, per an Adobe analysis. GenAI traffic to retail sites shot up by 1,200% in February compared with July 2024, building on momentum from the holiday season.

Parents can add cards and get email notifications when the child makes a transaction. Parents will also be able to track recent purchases, remove payment cards, and turn off access to passes. Children will get access to Google Wallet鈥檚 supported passes like event tickets and library cards. But they will not be able to use the wallet for online purchases.

And Block has been marketing Cash App鈥檚 direct deposit features more aggressively across email, push notification, and in-app messages. Our take: Closing this trust gap will be crucial to fintechs growing these offerings and competing against traditional banks.

AI is helping email marketers in a myriad of ways. Top use cases include personalization, subject line testing, send time optimization, segmentation, and predictive analysis of customer behavior.

Email is the top area where marketers are increasing their budgets. Some 62% of US B2B and B2C marketers had increased their email marketing campaign in the past 12 months, according to April 2023 data from SeQuel Response and ISG. But recent email updates from Apple and Gmail add new challenges to email marketing, especially for B2B marketer.

Direct mail and email have more in common than you may think. Like its digital counterpart, direct mail can drive growth and be a cost-effective part of a multichannel marketing mix thanks to data-powered modernization, including audience curation, automation, and measurement.

On today's podcast episode, we discuss what the 2024 Oscars taught us about the future of awards shows, whether its time to give up on email, how Netflix's sports strategy will play out, if the idea of "news" can survive online, how the money in the world is shared between us, and more. Tune in to the discussion with our analyst Bill Fisher, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.