蘑菇AV

Email is the top area where marketers are increasing their budgets. Some 62% of US B2B and B2C marketers had increased their email marketing campaign in the past 12 months, according to April 2023 data from SeQuel Response and ISG. But recent email updates from Apple and Gmail add new challenges to email marketing, especially for B2B marketer.

Signal loss only makes email marketing more valuable: Our industry KPI data shows email open rates rising significantly, emphasizing the channel鈥檚 importance.

If your business uses both online and offline channels, select a platform that seamlessly integrates these data points and provides a unified view of customer behavior across in-store, call center, email, social media, and website interactions. Integration capabilities.

The news: Food delivery app Grubhub reported a massive data breach that compromised the names, emails, addresses, phone numbers, and partial credit card numbers of its customers. The platform, which serves over 32 million customers, 375,000 merchants and 200,000 delivery providers, said the breach was traced to a compromised account used by a third-party vendor that has since been terminated.

Key stat: Marketers are exploring new channels to cut costs. 91% of marketers identify email and other owned channels as their highest ROI generators, according to a Netcore report. 79% of marketers agree that customer acquisition costs are negatively affecting their brand performance. Email marketing delivers over 15x the ROI of paid ads, according to the report.

This deck aims to help solution providers approach brands and retailers with data-rich pitch decks, compelling content marketing assets, and thoughtful prospecting emails that highlight the influencer marketing opportunity.鈥� Specifically, it will:鈥�. Size the influencer marketing opportunity.鈥� Explain why creators and influencers are critical to reaching consumers.鈥�

This highlights the importance of a well-defined mobile strategy that creates a seamless consumer journey across channels including social media, paid media, email, SMS, and push notifications. 3. Brands face barriers in uniting mobile efforts.

US digital ad spend will cross $300 billion for the first time this year, per our March 2024 forecast. That鈥檚 good news for advertisers, but it also means it鈥檚 harder to stand out. While exposing consumers to a brand multiple times across channels is vital to brand awareness, hitting consumers with the same creative over and over again or bombarding them with emails and text messages can hurt marketing impact. Here are five key stats on marketing fatigue across connected TV (CTV), email, and messaging.

Email marketing has been threatened recently by changes from Apple and Google, and email marketers are working to stay on top of industry shifts. Here are four burning questions about email marketing鈥檚 recent shifts.

Security incident breaks Rackspace hosted email: Loss of access to emails exposes the fragility of relying on cloud providers to handle and protect businesses data. Backspace鈥檚 failure could cost customers millions.

Omnichannel approach triumphs in Black Friday marketing: Email and SMS take center stage during pivotal sales period.

More than three-quarters (77%) of US adults prefer receiving ecommerce coupons through email, according to a February 2024 report by Ascend2 and ActiveCampaign.

Email and TV may not be flashy, but they were critical to Black Friday and Cyber Monday: Both marketing channels may be older鈥攂ut they鈥檙e far from deprecated.

Recent attacks plaguing US companies have become increasingly aggressive, with hackers using phone calls, emails, and other methods. The FBI might have answers.

On today's podcast episode, we discuss some personalization tips and tricks that emerged from research, examples of personalization done well, and how AI is accelerating it. "In Other News," we talk about why an email exhibition at a design museum made headlines and a plan to charge X (formerly Twitter) users to post content. Tune in to the discussion with our director of Briefings Jeremy Goldman and Malinda Sandman, senior director of global acquisition marketing at Intuit Mailchimp.

Ransomware resulted in massive email outage: Rackspace blames a ransomware attack for shutting off its hosted exchange hosting service. An SEC filing anticipating lost revenue could signal loss of customer data.

Beyond brand organic and paid social, this content is now more regularly leveraged on brand websites, email display, connected TV (CTV), and digital out-of-home advertising (OOH), according to the report. As brands look to expand creator marketing strategies into new channels this year, retail media will be no exception, said our analyst Jasmine Enberg at 蘑菇AV鈥橲 Creator Economy Trends summit.

This deck aims to help solution providers approach retailers and brands with data-rich pitch decks, compelling content marketing assets, and inspiration for thoughtful prospecting emails that highlight the retail media opportunity.鈥� 鈥婼pecifically, it will:鈥�. Size the opportunity in retail media.鈥� Define advertiser expectations and their top challenges.鈥�

Cross-channel orchestration: Airship enables marketers to orchestrate customer experiences across digital destinations (web and app) and channels (email, push notifications, SMS, etc.). This ensures a consistent brand experience regardless of how customers interact with your brand.

AI is helping email marketers in a myriad of ways. Top use cases include personalization, subject line testing, send time optimization, segmentation, and predictive analysis of customer behavior.

Direct mail and email have more in common than you may think. Like its digital counterpart, direct mail can drive growth and be a cost-effective part of a multichannel marketing mix thanks to data-powered modernization, including audience curation, automation, and measurement.

On today's podcast episode, we discuss what the 2024 Oscars taught us about the future of awards shows, whether its time to give up on email, how Netflix's sports strategy will play out, if the idea of "news" can survive online, how the money in the world is shared between us, and more. Tune in to the discussion with our analyst Bill Fisher, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

On today's podcast episode, we discuss why regulators changed their mind on approving the Microsoft-Activision Blizzard deal, how the gaming industry will react, and what the deal means for advertisers. "In Other News," we talk about how much of political ad spending has gone digital and how Google is tightening the reins on bulk email senders. Tune in to the discussion with our analysts Daniel Konstantinovic and Gadjo Sevilla.

AI is already changing ad creation. While the tech can create email and social campaigns, there are a number of risks associated with misinformation and brand safety. With generative AI, we can expect to see strong brands grow even stronger鈥攊f they can navigate copycats, quality assurance, and apprehensive consumers. Here are six predictions from experts at the 鈥淏rXnd: Marketing X AI鈥� conference in New York City.