New features let users join conversations with AI hosts. Experimental yet groundbreaking, it promises tailored podcasts but risks monotony with limited host variety.
Article
| Dec 16, 2024
That speaks to ܲ’ growing trust in genAI to offer relevant and useful information. Fifty-eight percent of consumers say that genAI tools like ChatGPT have replaced search engines as their go-to source for product and service recommendations, according to a Capgemini survey.
Article
| Apr 1, 2025
Its genAI tool fails to meet user expectations, with internal teams and customers frustrated by limited functionality and concerns over rushed development.
Article
| Nov 18, 2024
Note: Digital ad spending includes banner ads and other (static display ads such as Facebook's Feed Ads and X's Promoted Posts), classified ads, email (embedded ads only), mobile messaging (SMS, MMS, and P2P messaging), rich media (including in-stream and outstream video ads), search ads (including contextual text links, paid inclusion, and paid listings, and excluding display-oriented formats on social
Article
| May 23, 2025
"Over 93% of actively maintained extensions in the Chrome web store” now run on Manifest V3, a Google representative told ĢAV via email. “The top content filtering extensions all have Manifest V3 versions available—with options for users of AdBlock, Adblock Plus, uBlock Origin and AdGuard.”.
Article
| Oct 22, 2024
Honest, long-form reviews, comparison content, and real user experiences restores the transparency. Affiliate marketing provides the tools creators need to succeed at scale. Q: How can brands better utilize creator partnerships beyond social media? A: Integrating creators into exclusive affiliate programs and co-branded campaigns is powerful.
Article
| Apr 18, 2025
Advertisers can allocate some of their spend to owned media channels, including email lists, content marketing, and SMS marketing, that can be controlled directly. To address oversaturation and ad fatigue, advertisers can implement more frequent creative rotations with different messages and formats.
Article
| Apr 9, 2025
If your business uses both online and offline channels, select a platform that seamlessly integrates these data points and provides a unified view of customer behavior across in-store, call center, email, social media, and website interactions. Integration capabilities.
Article
| Mar 3, 2025
Nearly half (44%) prioritize human connection over speed in all situations. 56% of consumers prefer customer service via phone, rather than email or web chat, indicating high demand for live phone agents.
Article
| Mar 14, 2025
We expect PayPal to have 217.3 million core users worldwide in 2025.
Article
| Nov 14, 2024
Emails from a bank—a new survey option this year—came in fourth, indicating that direct communications from banks are also highly effective awareness drivers. Bank websites remain consumers’ go-to research tool, while word-of-mouth is on the rise. Bank websites were again the most cited source for research among consumers.
Report
| Dec 12, 2024
On today's podcast episode, we discuss why regulators changed their mind on approving the Microsoft-Activision Blizzard deal, how the gaming industry will react, and what the deal means for advertisers. "In Other News," we talk about how much of political ad spending has gone digital and how Google is tightening the reins on bulk email senders. Tune in to the discussion with our analysts Daniel Konstantinovic and Gadjo Sevilla.
Audio
| Oct 19, 2023
As third-party cookies become obsolete, email stands out as a reliable channel for advertisers to reach and engage customers. This preference, combined with email’s role in data-driven marketing and audience building, highlights its importance in the evolving advertising ecosystem.
Article
| Mar 4, 2024
Article
| Feb 14, 2025
Personalization in marketing can refer to a lot of touchpoints, from recommendations to location-based targeting to creating user-specific products. Personalization also includes how a marketing message is delivered. For instance, brands can contact consumers via SMS, email, or app notifications depending on what they’re most likely to respond to.
Article
| Sep 8, 2023
Industry impact: Features like AI email auto-summaries could affect businesses and marketers relying on email campaigns to reach customers, effectively making Apple a gatekeeper of ܲ’ communications. This could mean marketers will need to find creative ways to make their campaigns stand out so the AI surfaces them or risk losing relevance.
Article
| Sep 9, 2024
YouTube stands out among platforms for not requiring users to create an account with a verified email—making it easily accessible to children. But this openness could be a double-edged sword: 43% of US children reported experiencing harassment on YouTube, per a recent ExpressVPN survey.
Article
| Feb 3, 2023
High-quality user experiences are top of mind for millennials. Superior mobile banking capabilities are essential to converting millennial consumers. When asked about which factors ultimately led them to buy their banking products and services, 42.7% of millennials cited mobile banking capabilities.
Report
| Dec 18, 2024
Email marketing has been threatened recently by changes from Apple and Google, and email marketers are working to stay on top of industry shifts. Here are four burning questions about email marketing’s recent shifts.
Article
| Oct 11, 2023
UK mobile P2P payments usage growth has a case of the doldrums—but bank and digital wallet providers can explore several options to give it a boost.
Report
| Sep 20, 2023
Over 31 million user records are compromised, exposing the widespread vulnerability of online platforms in an era of escalating cyber threats
Article
| Oct 10, 2024
Mobile P2P payments are struggling to capture users in Canada. But banks and digital wallet providers can lean into their respective strengths to create a rosier outlook for growth.
Report
| Oct 3, 2023
Article
| Oct 1, 2024
Talk nerdy to me: UID2 is an industry-supported identity solution that focuses on user privacy while ensuring personalized advertising. UID2 is a privacy-centric identifier derived from a user's email address or phone number and completely independent of third-party cookies. Why it matters: The adoption of Unified ID 2.0 is significant for advertisers and publishers.
Article
| Jun 22, 2023
Alexa+ can identify objects, draft emails, and read and summarize documents such as legal contracts. However, it can’t delete those files. The company said the file deletion issue will be remedied and that customers can directly contact customer support for help removing documents in the meantime.
Article
| Apr 2, 2025