蘑菇AV

The news: Microsoft 365 experienced a widespread outage Tuesday morning, affecting 耻蝉别谤蝉鈥� ability to access Outlook, OneDrive, and Teams. Reports began spiking around 9am EST, with most complaints centered on Outlook email. Outage tracking website Downdetector recorded over 600 reports from the UK and more than 400 from the US early on, with disruptions also affecting users in South Africa and India.

As third-party cookies become obsolete, email stands out as a reliable channel for advertisers to reach and engage customers. This preference, combined with email鈥檚 role in data-driven marketing and audience building, highlights its importance in the evolving advertising ecosystem.

On today's podcast episode, we discuss why regulators changed their mind on approving the Microsoft-Activision Blizzard deal, how the gaming industry will react, and what the deal means for advertisers. "In Other News," we talk about how much of political ad spending has gone digital and how Google is tightening the reins on bulk email senders. Tune in to the discussion with our analysts Daniel Konstantinovic and Gadjo Sevilla.

There is a growing number of user-friendly platforms requiring minimal technical expertise. AI tools like Jasper are designed with marketers in mind. They provide intuitive interfaces where users can receive content drafts in minutes. These tools often include templates for content such as blog posts, social media updates, and email copy.

Note: Digital ad spending includes banner ads and other (static display ads such as Facebook's Feed Ads and X's Promoted Posts), classified ads, email (embedded ads only), mobile messaging (SMS, MMS, and P2P messaging), rich media (including in-stream and outstream video ads), search ads (including contextual text links, paid inclusion, and paid listings, and excluding display-oriented formats on social

Personalization in marketing can refer to a lot of touchpoints, from recommendations to location-based targeting to creating user-specific products. Personalization also includes how a marketing message is delivered. For instance, brands can contact consumers via SMS, email, or app notifications depending on what they鈥檙e most likely to respond to.

Why it matters: Feature innovation can help Google Wallet better compete against鈥攐r in this case, catch up to鈥擜pple Wallet, which boasts a clear lead in terms of mobile wallet users. We forecast US Google Wallet users will total 50.94 million this year, accounting for almost 30% of all mobile wallet users.

Emails from a bank鈥攁 new survey option this year鈥攃ame in fourth, indicating that direct communications from banks are also highly effective awareness drivers. Bank websites remain consumers鈥� go-to research tool, while word-of-mouth is on the rise. Bank websites were again the most cited source for research among consumers.

That speaks to 耻蝉别谤蝉鈥� growing trust in genAI to offer relevant and useful information. Fifty-eight percent of consumers say that genAI tools like ChatGPT have replaced search engines as their go-to source for product and service recommendations, according to a Capgemini survey.

Email marketing has been threatened recently by changes from Apple and Google, and email marketers are working to stay on top of industry shifts. Here are four burning questions about email marketing鈥檚 recent shifts.

Honest, long-form reviews, comparison content, and real user experiences restores the transparency. Affiliate marketing provides the tools creators need to succeed at scale. Q: How can brands better utilize creator partnerships beyond social media? A: Integrating creators into exclusive affiliate programs and co-branded campaigns is powerful.

The news: Read AI unveiled Search Copilot, an AI-powered search engine designed to unify information from meetings, emails, chats, cloud storage, and CRM platforms. Unlike existing solutions, the company says its Search Copilot provides seamless cross-platform data retrieval with instant setup, making it accessible to individuals and businesses alike.

Industry impact: Features like AI email auto-summaries could affect businesses and marketers relying on email campaigns to reach customers, effectively making Apple a gatekeeper of 耻蝉别谤蝉鈥� communications. This could mean marketers will need to find creative ways to make their campaigns stand out so the AI surfaces them or risk losing relevance.

Advertisers can allocate some of their spend to owned media channels, including email lists, content marketing, and SMS marketing, that can be controlled directly. To address oversaturation and ad fatigue, advertisers can implement more frequent creative rotations with different messages and formats.

Talk nerdy to me: UID2 is an industry-supported identity solution that focuses on user privacy while ensuring personalized advertising. UID2 is a privacy-centric identifier derived from a user's email address or phone number and completely independent of third-party cookies. Why it matters: The adoption of Unified ID 2.0 is significant for advertisers and publishers.

UK mobile P2P payments usage growth has a case of the doldrums鈥攂ut bank and digital wallet providers can explore several options to give it a boost.

High-quality user experiences are top of mind for millennials. Superior mobile banking capabilities are essential to converting millennial consumers. When asked about which factors ultimately led them to buy their banking products and services, 42.7% of millennials cited mobile banking capabilities.

Mobile P2P payments are struggling to capture users in Canada. But banks and digital wallet providers can lean into their respective strengths to create a rosier outlook for growth.

"Over 93% of actively maintained extensions in the Chrome web store鈥� now run on Manifest V3, a Google representative told 蘑菇AV via email. 鈥淭he top content filtering extensions all have Manifest V3 versions available鈥攚ith options for users of AdBlock, Adblock Plus, uBlock Origin and AdGuard.鈥�.

Rewind: The startup launched its GPT-4-based chatbot that runs in the background on 耻蝉别谤蝉鈥� computers to retrieve any data like meetings, tasks, emails, documents, and browser history. We鈥檒l likely see more demand for such personalized chatbots, as well as rising concern about privacy implications.

By streamlining workflows with integrated genAI, Dia targets professionals and power users, but its success depends on pulling users away from entrenched defaults.

Nearly half (44%) prioritize human connection over speed in all situations. 56% of consumers prefer customer service via phone, rather than email or web chat, indicating high demand for live phone agents.

The trend: Few consumers use AI tools for the health and wellness activities they participate in, according to a recent survey from Menlo Ventures and Morning Consult of 5,031 U.S. adults in April 2025. The big takeaway: Consumers are right on the cusp of using AI as a health information tool. AI tools are getting smarter, but can still be unreliable鈥攐ne faulty response to a query about a person鈥檚 symptoms or health condition can turn a user off for good. AI platforms must train their models on credible medical sources and collaborate with clinicians to review outputs for accuracy.

So far, returning Fastlane users have a nearly 80% conversion rate, compared with the industry average of 50% for guest checkout. Paze also recently became available at major US banks. The wallet identifies consumers by the email address they use with their bank and their bank-enrolled phone number.

Like other generative AI tools, Jasper offers marketers help getting started on campaigns, blog posts, Google advertisements, emails, product reviews, and more. Jasper has specific templates depending on what a user is building, from documents to product descriptions. From there, a user adds inputs like title, tone, and audience to get a first draft that can then be tweaked.