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Amazon plots Haul expansion in spite of de minimis crackdown: The retailer plans to launch its low-cost marketplace in Europe and Mexico.

Here are six charts that explore ecommerce in Europe by region, including our latest rankings of European markets by total digital sales.

Interactive Advertising Bureau Europe (IAB Europe). Mars United Commerce. Mimbi. Retail Economics. Smartly.io. TikTok.

The company has been accused of failing to protect EU users from illegal products鈥攁 potential breach of the EU鈥檚 product safety rules and a significant challenge to its plan of relying on European sales to make up for US losses.

Germany leads European influencer marketing investment. German companies allocate 鈧�5.7 million ($6.2 million) annually to influencer marketing鈥攖he highest in Europe鈥攚ith 82% increasing spending 10% to 49% in the past year and 65% planning similar increases in 2025, per a 2024 Kolsquare & NewtonX report. Multiplatform influencer strategies dominate.

The European Court of Justice also ordered Meta to restrict personal data usage for targeted advertising, regardless of user consent, while the European Data Protection Board determined that Meta violated EU law in its method of obtaining consent for behavioral ads.

鈥沦迟颈濒濒, Europeans won鈥檛 be starved for political info. 鈥� Meta鈥檚 move won鈥檛 stop democracy, but it might force campaigns to get creative.鈥�. Our take: Meta's decision signals how fast platforms can change ad policies and how little time marketers have to react.

European retailers are responding by providing higher-end products and sustainability initiatives. Zara has moved upmarket with price increases and haute couture partnerships, while H&M has shifted toward secondhand retail, repairs, and recycling. Luxury brands are accelerating their digital transformation.

There is also ample room to grow, not only in the UK but also in other European markets. Space NK鈥檚 largely premium product assortment is another benefit, allowing Ulta to attract clientele with more disposable income and boost its bottom line. Our take: The US beauty market is becoming increasingly saturated as more retailers lean on the category to boost sluggish sales.

Total media time is decreasing in all three countries. The decline is slightly less pronounced in France and Germany, where relatively strong traditional media usage and steady growth in digital time help balance the drop.

The market will return to growth in 2025, but retailers face ongoing disruption from ultra-fast-fashion players and TikTok Shop.

The latest data on advertising, retail, and ecommerce sales in Spain reveals slowing growth in digital ad spending and untapped potential for social commerce.鈥�