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Finsify didn鈥檛 respond initially, Trustwave says, so Trustwave employees reached out again to the app manager via Facebook Messenger. Finsify finally responded on Facebook, and Trustwave shared the technical details. After explaining how the information was accessible, Trustwave says it didn鈥檛 receive any progress update on remediation.

The stat: Campaign messages sent through push notifications, SMS, and/or OTT messaging via platforms like WhatsApp or Facebook Messenger increased 30% YoY during the period between Tuesday and Friday of last week, per Salesforce.

Meanwhile, Meta鈥檚 US monthly user base (excluding WhatsApp, Messenger, and Oculus/Reality Labs) will continue to grow in 2023 after surpassing 200 million last year. The catch is that Instagram now accounts for all that user growth. TikTok鈥檚 future has never been more uncertain. The app will have more than 100 million monthly users in 2023.

Messaging penetration of 17 named apps (including WhatsApp, Apple iMessage, and Facebook Messenger) was at 89.4.%. Only a minority of users (12.0%) focused their social network and messaging usage on one or two platforms. Older users (ages 55 to 64) were more likely to fall into this category, as well as lower-income and rural users.

Meta is waiting in the wings: Meta is developing its own genAI models, which are partially trained on data from its own platforms, to power its new Meta AI chatbot for WhatsApp, Messenger, and Instagram. In a somewhat surprising twist, Meta has integrated Microsoft鈥檚 Bing search engine into the chatbot.

In Q4, the company released new ad formats and placements for Facebook, Instagram, and Messenger powered by machine learning. Meta rolls out Advantage+ campaigns. Meta鈥檚 Advantage+ shopping campaigns use machine learning to reach and target shoppers. The automated tool creates up to 150 creative assets and chooses the option that will perform the best.

Exemptions apply for health and education services, which will include YouTube, Messenger Kids, WhatsApp, and others. The AP notes that platforms have one year to work out how they could implement the ban before penalties are enforced. But Evelyn, this ban, this social media ban in Australia for children under 16 is blank. Evelyn Mitchell-Wolf:. It's a case study.

Meta is designing AI chatbots for Messenger and WhatsApp. Last week, CEO Mark Zuckerberg previewed AI agents for Meta鈥檚 messaging services during an internal all-hands meeting. Meanwhile, Meta鈥檚 BlenderBot 3, which runs on its open-source OPT-175B language model, has been in prototype since August 2022. Instagram is reportedly developing an AI chatbot.

Debbie, you have a quick one for us on Meta as well with regards to Messenger. Debra Aho Williamson:. I do. So the background here is that Meta in March started a test of allowing some users of Facebook to access their messages without leaving Facebook, without having to use Facebook Messenger, which is kind of a back to the future. Because previously before Messenger was around, you could do that.

And Meta is looking into chat experiences in WhatsApp and Facebook Messenger, including AI agents for business messaging. Social search is used for more than just shopping. Searching on Google or Amazon is far from being intermediated by social search. US adults are still more likely to start on Amazon or a search engine to find products, per Jungle Scout.

I mean two thirds of everyone who uses the internet on earth, two thirds of people who use the internet on earth use a meta platform, Facebook, Instagram, WhatsApp, Facebook Messenger. Jasmine Enberg (06:51):.

Well, in terms of what you just brought up, incorporating the chatbots into Messenger and WhatsApp, messaging commerce isn't big here in the US, but it is elsewhere. And a lot of companies that use WhatsApp in particular already have their own chatbots on the app that they use for things like customer service.

Updates released in March 2023 include optimization for WhatsApp conversions, 鈥淐lick to 惭别蝉蝉别苍驳别谤鈥� integration, and measurement tools to compare how Reels ads perform versus other types of ads in terms of the post engagement objective. When it comes to driving sales, brands and retailers put Instagram first among social platforms.

Meanwhile, Meta鈥檚 US monthly user base (excluding WhatsApp, Messenger, and Oculus/Reality Labs) will continue to grow in 2023. The catch is that Instagram now accounts for all that growth. In good news, Gen Z isn鈥檛 (entirely) giving up on Instagram yet. For older Gen Zers, Instagram has become what Facebook is to millennials: Necessary, even if frustratingly so.

Facebook Messenger penetration is losing ground. It will continue to decline across Western Europe, North America, and Latin America as alternative apps without the need for an account (like WhatsApp) gain traction. Western Europe is ahead of North America in WhatsApp penetration. Even France, the least penetrated country in Western Europe, will be above both Canada and the US this year.

And Discord is the No. 3 go-to for teens, versus Facebook Messenger for adults. News. This is where teens and Gen Z adults diverge the most. Teens have a slight preference for YouTube (27.1% chose it as their go-to), but TikTok and Instagram are close behind. For adults, Facebook is No. 1 at 20.7%, followed closely by YouTube and Twitter. Liking/commenting.

Avatars sold can be used on Facebook, Instagram, Messenger, and Horizon Worlds, and users can buy additional items like digital apparel and accessories. Meta will lean more on Instagram. With Facebook growing its users only marginally in Asia-Pacific, still-growing Instagram is the worthy contender against TikTok in the battle for user attention.

We talked about The Messenger in yesterday's episode, which is a digital news outlet which closed down after just eight months. They were hoping to rival the Times. Danny, when you think of new media business models and what publishers are thinking for the future, which ones stand out to you? Daniel Konstantinovic:. I mean, The Messenger definitely was not one.

So this is the number that encapsulates all of the different platforms under the Meta brands, whether that's WhatsApp, Facebook, Instagram, Facebook Messenger, et cetera. And the family of apps number, they added a South Korea's worth of new family daily active people number, 50 million daily active people is what they call them, 50 million they added.

That's WhatsApp, that's Messenger, Facebook Messenger, that's Facebook and Instagram added 60 million new folks. That's a California and a Florida's worth of new people. That's the largest and the third largest US states by population. Debra Aho Williamson:.

Basically, if you count up all their platforms, Instagram, Facebook, Messenger, What's App, how many people did they have across the whole portfolio? They are averaging more money per person. It went from 10 bucks to 12 bucks per person from last Q2 to this one. (05:59):. That's the high level number, Jasmine, which has gone up 6%. Daily active people number up 6%. Same growth as last Q2.

I think they're calling them AI agents on Instagram, on Messenger, and on WhatsApp as well. So there's certainly a lot of momentum around it. Right now I'd say there this shiny new toy for social users, but they can also provide real value for advertisers as well.

Meta posted Q1 earnings that beat estimates on Wednesday, but its shares slumped on disappointing Q2 guidance as it outlined plans for heavy AI investments.