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Our forecasts show that daily time spent with TV in France will decline from 3 hours and four minutes this year to below 3 hours by 2027. Meanwhile, the number of over-the-top (OTT) video users will grow to 43.2 million. Other European broadcasters are likely to watch Netflix and TF1鈥檚 deal closely.

Nonmobile鈥檚 share of programmatic ad spending is higher in France than in other Western European markets. Germany and the UK have almost the same share breakdown of mobile versus nonmobile programmatic ad spending. Mobile adoption in France, which once lagged, has nearly caught up with Germany and the UK.

Companies pivoting away from the US are turning their focus toward Europe: According to Reuters, Shein and Temu are boosting ad spend in France and the UK. Sources. Bain & Company. Bruegel. CNBC. Digiday. European Central Bank. European Commission. Eurostat. F茅d茅ration des Exportateurs de Vins & Spiritueux de France (FEVS). ING. Observatory of Economic Complexity (OEC). Oxford Economics. Reuters.

Both companies are increasing ad spend in Europe, especially in the UK and France鈥攁lthough such relief may be short-lived, given that both countries are also considering crackdowns on de minimis imports.

Shein spent 70% more YoY on ads in Europe in the first 12 days in May, per Sensor Tower data provided to the South China Morning Post, while Temu is also ramping up spending in markets like France. Our take: It will take some time for the full effects of the trade war to be felt by the Chinese economy, especially as companies rush to take advantage of the 90-day reduction in tariffs.

Shein and Temu鈥檚 spending was most notable in the UK and France. Shein increased spending in these regions by 35% MoM, while Temu increased spend by 20% and 40% MoM, respectively. UK advertising is contributing to a spike in app downloads. Shein downloads in the UK have increased 25% MoM, while Temu has more than doubled downloads.

Methodology: Data is from the April 2025 Criteo report titled "The Spark of Discovery: Reigniting The Emotion of Ecommerce" in partnership with Harvard PR and Vitreous World. 6,000 consumers in the UK, US, France, Germany, Japan, and South Korea were surveyed online during February 7-17, 2025.

The survey was conducted in Australia, France, Germany, Japan, the UK, and the US. Ivanti is an automation platform for enterprise IT security.

Acquiring Worldpay will also help Global Payments expand to new markets like Japan and France. The combined entity will also save money by eliminating redundant vendors, software, and organizational structures. Global Payments is forecasting approximately $600M in annualized run-rate expense synergies.

The news: Hims & Hers is expanding its presence in Europe by acquiring Zava, a telehealth company operating in the UK, Germany, France, and Ireland. Terms of the deal have not been disclosed, and Hims expects the deal to be accretive by 2026. Hims primarily operates in the US, but does work with some licensed physicians in the UK.

Nvidia is embarking on an AI tour this summer to 鈥嬧�婮apan, Korea, India, Canada, France, the UK, Germany, Italy, and Spain to seek partnerships for AI factories. It is also investing in Taiwan. HP is similarly looking to expand its factories in Vietnam, Thailand, India, Mexico, and the US.

The news: As generative AI (genAI) use grows, many office workers are using AI without employers鈥� knowledge, per Ivanti鈥檚 2025 Technology at Work Report. 42% of employees in the US, the UK, Australia, Germany, Japan, and France are using AI at work, a 61.5% increase YoY. However, 32% are keeping their use of those tools a secret from employers.

Few safe harbors: Finding other markets to replace the US鈥攚hich accounts for roughly one-third of Shein鈥檚 revenues鈥攊s a tall order, especially as countries like France look to impose fees on low-cost parcels originating from China. Ecommerce shipments from China plunged by 65% YoY in the first three months of 2025, per The Guardian.

How we got here: Klarna became available to eBay shoppers in the UK, Austria, France, Italy, the Netherlands, and Spain in December 2024. Electronics, fashion, and collectibles are some of the most popular categories where eBay shoppers are paying with Klarna, according to the companies.

And pending regulatory changes in countries like France will strip Chinese ecommerce companies of their de minimis advantages and force them to face stricter scrutiny over their advertising, environmental impact, and other business practices.

Users in India, France, Hong Kong, and Taiwan can sign up two users on a single account. It costs more than an individual Premium plan but less than the Premium Family plan, which allows up to five users. Key stat: 88% of podcast listeners have taken some form of action because of a podcast ad, per Edison Research.

The company is expanding to Brazil this month after launching in France, Germany, and Italy in late March. Our take: The move to restructure reflects ByteDance鈥檚 growing dissatisfaction with TikTok Shop鈥檚 US performance鈥攄iscontent that is not really warranted given how quickly it has made inroads with shoppers, particularly in areas like beauty and apparel.

鈥淐ountries like France and Germany, and even Brazil...are becoming growth engines for us,鈥� she said. Reddit now supports 13 languages, up from 8 last quarter, helping users in non-English-speaking countries discover content and participate in local subreddits.