In 2024, some of our newsletter team鈥檚 predictions included that attention metrics would gain more momentum in measurement, and Gen Alpha would steal some of Gen Z鈥檚 appeal among marketers. This year, we鈥檙e expecting a surge in AI ethics campaigns, email marketing troubles, rising browser competition, as well as some innovation in the world of gaming. Our analysts have already shared many of their predictions for 2025, but here are a few more from our newsletter team.
Mobile-first gaming leads the charge into 2025: Smartphones and portable consoles are reshaping gaming as enhanced hardware makes premium mobile games a competitive force.
For Discord, their association with video game players has proven to be both a strength and a challenge when approaching how to fold in advertising. 44% of US teens who self-identify as gamers use Discord, according to Pew Research.
Our take: While Pok茅mon Go remains successful, Niantic鈥檚 pivot suggests that sustained engagement in AR gaming is challenging without constant innovation and a steady revenue stream. The deal highlights the growing value of long-term player communities and the challenge of maintaining AR-driven gaming.