蘑菇AV

The revised policies take effect March 19 and align with Google鈥檚 recent push to tackle child safety, but they could also reflect the decline in sports betting ad spend. That category peaked at $1 billion in 2022 but plummeted 21% YoY to less than $800 million in 2023, per The American Gaming Association.

As sports wagering grows its digital footprint, ad spending by the gambling industry levels off.

When the Interactive Advertising Bureau (IAB) polled marketers in February, it reported that the biggest ad spend cuts due to tariffs would come from social media, gaming, and linear TV. CTV and digital audio were at the bottom of the list, but that doesn鈥檛 prevent these areas from losing budget should this upheaval continue. The impact of tariffs on advertising could become systemic.

In both categories, 鈥渨e鈥檙e seeing big growth in comparison to all the other ad spending metrics and the rest of the digital world where the growth numbers are not so big anymore,鈥� Cramer-Flood said. 2. Content is becoming increasingly shoppable.

Mobile game advertising will account for only 3.9% of mobile ad spending in 2024, far less than the 10.9% of mobile time spent on gaming. Brand advertisers remain cautious, which is keeping the digital ad growth rate steady. Consumers are lingering longer in their favorite apps. Nine of 10 (91.4%) mobile minutes are spent in apps.

US ad spending faces a slowdown: Economic uncertainty, tariffs, and inflation are prompting advertisers to cut budgets, with 2025 ad growth forecasts declining.

Connected TV (CTV) has emerged as the fastest-growing ad channel tracked by 蘑菇AV. Its ad spend outpaced other digital ads, search, social media, and retail media in 2024.

Discord expands ad offerings: The company is launching Video Quests for mobile in June 2025, incentivizing ad engagement with in-game rewards as it broadens its advertiser appeal beyond gaming.

Trump鈥檚 tariffs fuel ad industry pullback: Marketers are cutting budgets and ad growth projections fall sharply as inflation and trade uncertainty rise.

BeReal hired Ben Moore as its US managing director to support ad growth. Moore previously led global media buying partnerships for TikTok. The app claims to have 40 million monthly users worldwide, with 5 million located in the US. What ads will be like: BeReal has two ad formats鈥攊n-feed ads that look like organic content, and homepage takeover ads when users open the app.

Gaming and linear TV (each cited by 24% of respondents) round out the top four most affected channels. Here are two examples of how tariffs could ultimately impact ad spending:. Advertisers could reassess streaming budgets as costs rise and ROI becomes harder to justify.

Total upfront ad spending will grow this year, even though upfront TV commitments will decline.