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This is the second installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

How can in-game ad buyers calibrate their ad spending and budget allocations against the market, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

The majority (85%) of Twitch content is gaming related versus 16% of YouTube content, according to Stream Hatchet. Gamers have historically been a challenging demographic for advertisers as in-game ads can break the immersion that players seek. Amazon could also be waiting for livestream shopping to gain more traction in the US.

Video game adaptations have historically presented mixed results鈥攚hile 鈥淭he Super Mario Bros. Movie鈥� was a massive hit and 鈥淭he Last of Us鈥� was well received, projects like 鈥淗alo鈥� fail to take off, while others like 鈥淢inecraft鈥� remain uncertain bets. Traditional studios must strategically acquire undervalued IP while extracting maximum value from existing franchises.

This incident highlights the instability of careers in gaming鈥攁n industry where gamers are highly engaged, but the hits that generate that engagement don't always equate to business success.

After a mini boom in 2020 (5.8% growth), US gamer increases have mostly paralleled national smartphone growth metrics

The ad network currently offers ads on its gambling apps and websites, with a focus on travel, restaurants within the casino, upcoming events, and nearby businesses, according to Rich Roberts, president of digital gaming at Mohegan.

A technical error flooded PS5 home screens with outdated ads, sparking frustration. Sony's response addressed the issue, but concerns about in-game ads remain.

Examine how that could affect media and advertising 蝉迟谤补迟别驳测.鈥�

In-game advertising will maintain solid growth over the next few years, but its share of digital ad spending will decline, despite heightened brand interest.

Roblox could kick down the door to an in-game advertising boom: The gaming and metaverse platform is deepening ties to the ad industry and hiring for ad tech roles.