蘑菇AV

Nearly half (49%) of online gamers are millennials, putting the generation ahead of all others, according to July 2024 data from Comscore.

The platform generated $8.9 billion in ad revenues in Q3, its second-best quarter ever. From Q4 2023 to Q3 2024, YouTube's revenues from advertising and subscriptions exceeded $50 billion for the first time; for context, Netflix might be growing faster, but its own annual revenues for that timeframe were a 鈥渕ere鈥� $37.6 billion.

In-app purchases rebounded in 2023 after a down 2022鈥攂ut they still lag far behind in-app advertising as revenue-generating products.

Key stat: In-game purchases accounted for 43% of PC and console revenues in 2023, per NewZoo, with gamers spending $50 billion annually. Gaming companies face fallout: The complaint focuses on popular titles like Epic Games鈥� Fortnite, Microsoft鈥檚 Minecraft, and Supercell鈥檚 Clash of Clans.

Gen Zers and millennials have normalized gaming into adulthood, but smartphones have opened the door for older generations.

As publishers battle declining revenues, deals with AI firms like OpenAI and Perplexity provide new income streams鈥攁nd a seat at the table in shaping the industry鈥檚 future.

Mobile game revenues (both ads and IAPs) comprised more than half of parent company Activision Blizzard鈥檚 H1 2022 revenues. Take-Two has struggled after buying Zynga in 2022. Over 90% of Take-Two鈥檚 mobile revenues come from Zynga games, which have had low revenue growth since the acquisition.