蘑菇AV

Gaming opportunities for advertisers flourishing: IAB PlayFronts unveiled insights into how marketers can meet gamers where they鈥檙e at.

Cloud gaming expansion is in the works and could sustain user engagement amid content strikes.

However, the company鈥檚 $1.28 billion in revenues were down 14.8% year over year (YoY) and $20 million short of expectations. Mattel鈥檚 EPS rose 5.6% to $1.14, ahead of analysts鈥� expected 95 cents. Its revenues fell 3.9% YoY to $1.84 billion, which was also $20 million short of expectations.

Timing ad buys to seize on key engagement windows: Our Industry KPI data reveals Gen Z has predictable spikes in searches for apparel, gaming content.

In-app purchases rebounded in 2023 after a down 2022鈥攂ut they still lag far behind in-app advertising as revenue-generating products.

Gaming is up, but marketers must pick their spots: Most casual gamers ignore ads, but players in story-driven and open-world titles are more likely to engage.

Almost three-fourths (74.8%) of Gen Zers will be digital game players by 2027, according to our December 2024 forecast.

AppLovin is setting its sights on ecommerce: Executives plan to attract spenders and grow revenues with a slew of ad product launches.

Total game US ad revenues will hit $8.76 billion this year, an increase of 7.7%, per our November 2024 forecast. We forecast gaming video content ad revenues to reach $3.2 billion. Nintendo said it would offer more information on the Switch 2, potentially including a release date, on April 2. This was originally featured in the 蘑菇AV Daily newsletter.

Social media (41%) and traditional media (43%) are expected to take the largest spending cuts, while linear TV, gaming (24%), digital display (20%), and podcasts (16%) will also see declines. When will it happen? The biggest spending pullbacks are likely to occur in Q2 (34%) and Q3 (37%), as advertisers react to mid-year economic shifts. Tariffs are accelerating ad budget cuts.

Time spent on media and consumer spending are plateauing, making one company's gain another's loss. Diving into these market dynamics, we explore innovative strategies for advertisers and retailers to win consumers in the new digital era.