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Timing ad buys to seize on key engagement windows: Our Industry KPI data reveals Gen Z has predictable spikes in searches for apparel, gaming content.

Almost three-fourths (74.8%) of Gen Zers will be digital game players by 2027, according to our December 2024 forecast.

Gaming is up, but marketers must pick their spots: Most casual gamers ignore ads, but players in story-driven and open-world titles are more likely to engage.

Total game US ad revenues will hit $8.76 billion this year, an increase of 7.7%, per our November 2024 forecast. We forecast gaming video content ad revenues to reach $3.2 billion. Nintendo said it would offer more information on the Switch 2, potentially including a release date, on April 2. This was originally featured in the 蘑菇AV Daily newsletter.

Time spent on media and consumer spending are plateauing, making one company's gain another's loss. Diving into these market dynamics, we explore innovative strategies for advertisers and retailers to win consumers in the new digital era.

Cloud gaming expansion is in the works and could sustain user engagement amid content strikes.

Social media (41%) and traditional media (43%) are expected to take the largest spending cuts, while linear TV, gaming (24%), digital display (20%), and podcasts (16%) will also see declines. When will it happen? The biggest spending pullbacks are likely to occur in Q2 (34%) and Q3 (37%), as advertisers react to mid-year economic shifts. Tariffs are accelerating ad budget cuts.

In-app purchases rebounded in 2023 after a down 2022鈥攂ut they still lag far behind in-app advertising as revenue-generating products.

The 13th annual Global Media Intelligence Report details media and device usage in 47 markets and compares regions for a look at how people spend their media time鈥攁nd where they do it.

Non-gaming apps are outpacing gaming apps by revenues as AI and regulations reshape the market. Read article. Honorable mentions:. Google鈥檚 future in question: DOJ considers divestment after monopoly ruling. Users flock to Threads and Bluesky as X faces latest exodus. High costs and low trust are hindering EV adoption.

Microsoft鈥檚 attempt to acquire Activision Blizzard in what could essentially create a video game monopoly has many, including the Federal Trade Commission, keeping a close eye on the gaming industry. The $68.7 billion acquisition would give Microsoft a leadership position with franchises like Call of Duty, Candy Crush Saga, World of Warcraft, Diablo, and Overwatch.

With party games, GTA, and AI-powered development, Netflix is diversifying. But inconsistent strategy and low TV gaming interest could make this a tough sell.

Which platforms are Gen Z鈥檚 top choice for key social media activities? Our proprietary survey sheds light on how they spend their social media time.