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D2C shoppers want fast delivery speed: Survey shows they are less interested in the story behind a brand and more concerned about basic operational execution.

Neutrogena debuts product line on TikTok Shop in a bid to woo Gen Z skincare obsessives: The brand hopes to regain market share in the dermatological space after ceding ground to L鈥橭r茅al鈥檚 CeraVe and La Roche Posay.

颁辞苍蝉耻尘别谤蝉鈥攅蝉辫别肠颈补濒濒测 Gen Z鈥攁re eager to spend on live events: Summer concert ticket sales are at record levels thanks to high-profile stadium tours and the strong appeal of live experiences.

For each consumer who supports brands stepping away from DEI initiatives, four to five would reward companies that stand by them. 77% of consumers are willing to abandon brands that reverse support for diversity. 40% of Gen Z adults have stopped using or purchasing from brands who contradicted or reversed their DEI efforts鈥攃ritical as Gen Z represents the primary source of digital buyer growth.

Looking ahead, the company expects to keep its foot on the gas, forecasting annual revenue growth of around 20%, fueled by mid-teens new shop expansion and low single-digit same-store sales gains. Our take: Dutch Bros鈥� secret sauce is its ability to stand out in a crowded coffee landscape.

Instacart is going after Gen Z. Fizz is squarely aimed at younger consumers, from its Gen Z-oriented branding to its integration with party-planning app Partiful to its $5 flat delivery fee, which is lower than the $7.99 Instacart currently charges nonmembers.

Despite brands scaling back DEI, commitment pays off: A new study shows demographics like Gen Z are cutting ties with brands that reverse their DEI efforts.

Much of this ad spend comes from Chinese ecommerce brands marketing directly to US consumers, especially in categories like apparel, home goods, and electronics. Higher import costs may reduce these brands' US ambitions鈥攁nd their reliance on Meta鈥檚 performance-driven ad tools. Our take: Legal risks and shifting economics could weaken Meta鈥檚 influence.

While many users sell products via Twitch livestreams, Amazon has yet to position the platform as a rival to other social video commerce sites like TikTok Shop.

Brands look to Gen X as the new Gen Z. While discussions of consumer marketing at SXSW have typically emphasized youth culture, this year鈥檚 conference featured a number of sessions on consumers in the 鈥渟ilver economy.鈥� The age demographic of 50 and older already represents some 53% of consumer spending, according to AARP.

Tapestry dismisses impact of tariffs on FY performance as 鈥渋mmaterial鈥�: The Coach parent projected healthy growth as more Gen Zers and millennials pay full price for its bags.

Reaching consumers when they鈥檙e touching grass. 73% of global consumers agree that brands should aim to engage all their senses, according to VML鈥檚 Future 100 report. 70% of Gen Z believe that the scent they use reflects their identity, and 60% say they are willing to spend a lot of money on it.

53% of US Gen Z adults say they have, are, or will participate in an economic boycott鈥攎ore than any other generation, per a March 2025 Harris Poll.

Likewise, Conagra singled out high-protein snacks as a $3.9 billion opportunity as more Gen Zers and millennials embrace 鈥渂etter for you鈥� products. Our take: 厂丑辞辫辫别谤蝉鈥� interest in healthier foods comes at a challenging time for the food industry, which is under pressure from the 鈥淢ake America Healthy Again鈥� movement.

Over half (54%) of shoppers worldwide say that the higher cost of sustainable products is a major barrier to eco-friendly purchasing, per a February Blue Yonder survey.

Why it matters: Embedding savings incentives into its delivery experience aids cost-conscious shoppers and gives DoorDash insights into buying habits鈥攊nfo that can enhance its advertising and loyalty programs. Our take: These partnerships reflect how brands are trying to meet consumers where they are, whether in games and apps or through daily digital behavior.