蘑菇AV

As of February 16, 2025, Google will sanction advertisers to use digital fingerprinting, a data collection technique that gathers information about a particular device, browser, or user.

The news: Early Warning Services partnered with Fiserv to expand Paze acceptance through its merchant network. Our take: Paze now needs to convince users to reflexively flip between two wallets for ecommerce and in-person transactions. Converting primary loyalty to either Apple Wallet鈥檚 18.1 million users or Google Wallet鈥檚 12.4 million users will be a tough consumer behavior to build. But as deals with its new expanded merchant network solidify, Paze is still primed for steady growth.

The news: Google launched 鈥淧ortraits鈥� on Thursday, a new experiment that creates AI-generated versions of influencers that offer users notes and advice using the voice of the individual they鈥檙e based on. Described as 鈥減ersonalized AI coaching built alongside real experts,鈥� Portraits is built in partnership with the AI celebrity鈥檚 real-life counterpart. Our take: Google鈥檚 experiment, while it may not connect with every audience member, could prove effective at increasing time spent with Google鈥檚 AI offerings, drawing attention away from competitors like Meta AI and potentially unlocking a new revenue stream if Google monetizes in the future.

鈥淪hopper journeys are very complex, and retail media networks (RMNs) need scale to reach those shoppers, wherever they may be,鈥� said Shawn McGahee, head of retail media at Google, during last week鈥檚 蘑菇AV Summit on commerce media.

Strategic partnerships boost Pinterest: Amazon and Google deals fuel revenue and international expansion鈥攚hile MAUs nearly hit 500 million for the first time.

AI Overviews are a key reason to update your Google strategy: Their prominent placement changes the value of Google鈥檚 varied ad space.

Study reveals genAI鈥檚 impact on Google ad placements: SE Rankings demonstrates shopping ads preferentially placed over SGE snippets, altering digital marketing.

On today's episode, we discuss how Spotify beat expectations, why a price hike is inbound, and the audio streaming company's relationship with artificial intelligence (AI). "In Other News," we talk about AI-powered ads for Google and whether Peacock can survive the streaming wars. Tune in to the discussion with our analyst Daniel Konstantinovic.

Paid search ad placements followed at 53%. Drilling down within channels, the most popular tools used to drive digital marketing in the past year include:. Google ads (51%). Facebook (44%). LinkedIn (38%). Instagram (31%). Key stat: Social media strategy (55%) was by far the top response given by marketers when asked about the factors driving their organization鈥檚 growth in the past year.

The three largest digital advertising players鈥擜mazon, Google, and Meta鈥攁ll delivered strong results in Q4 but may be running out of room for rapid growth. The latest round of earnings shows the Meta-Google ad duopoly is expanding the pool of potential ad spenders with AI advertising tools, while Amazon will begin licensing out its ad tech to capitalize on a growing retail media market.

Alphabet鈥檚 Q3 beats expectations: Google鈥檚 ad dominance holds as it navigates regulatory and competitive challenges in the digital ad market.

Google attracts EU scrutiny over advertising to teens: A global crackdown on privacy and teen data is extended to the search giant.

This intersection explains why the Roblox and Google partnership is so beloved by younger consumers. Some 48% of US Gen Zers played Roblox in 2024, per CivicScience. Roblox's new ads, which marketers can buy through Google Ad Manager, exchange views for in-game benefits like power-ups or extra lives.

GenAI has already transformed ad targeting by making it easier to find the right people in the right places with the right content. This report explains which use cases are most impactful and easiest to implement.