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This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

Instacart projects healthy order growth thanks to Uber partnership, affordability initiatives: But profitability is under pressure as ad growth slows and basket sizes shrink.

Over a quarter (28.7%) of US grocery shoppers say they鈥檝e shopped in-store more in the past year, according to a September 2024 survey from Swiftly. Digital offers, preferred by 62% of US grocery shoppers, are the top method for saving on groceries. However, in-store sales follow closely at 55%, per June 2024 data from Ibotta.

Over 55% of US grocery shoppers have started shopping based on discounts and promotions in the past year, according to a September 2024 study from Swiftly. Price increases for food away from home was up 3.8% YoY in October 2024, according to data from the US Department of Labor鈥檚 Bureau of Labor Statistics.

No matter how far Amazon pushes its grocery business, it鈥檚 unlikely to catch up to Walmart Inc., the leader in US grocery, which will amass $69.60 billion in grocery ecommerce sales next year compared with Amazon鈥檚 $49.77 billion. Prediction: Beauty gets hyper-personalized. Outcome: Correct.

US Grocery Ecommerce Benchmarks: Q4 2024 (蘑菇AV subscription required). Restaurant Digitization 2024 (蘑菇AV subscription required).

Online grocery shopping is a very frequent occurrence for many consumers鈥�41.4% of US shoppers purchase food and beverages online at least once per week, according to a July 蘑菇AV survey. 鈥淕rocery is a very frequent touchpoint, so if you want to solidify customer loyalty, you want your customer to be a grocery customer,鈥� said Droesch. Read the full report.

Grocery ecommerce penetration still lags other categories, but the volume of sales makes it significant. Online grocery purchasing will account for just 9.5% of category sales in 2024, but that equates to 16.7% of total retail ecommerce sales in Canada.

Buoyed by inflation and a rise in the number of digital buyers, grocery ecommerce sales are growing strongly again in Western Europe. Even when shopping in-store, consumers are embracing digital experiences, from mobile loyalty apps to scan-and-go technology. This deck will:. Share our latest forecasts for grocery retail and ecommerce sales in the UK, France, Germany, Italy, and Spain.

Grocery shoppers are more likely to feel positively about (or at least accepting of) retail media in stores. Compared with other advertising channels, in-store retail media inspires the lowest percentage of negative sentiment, with 42% of shoppers expecting it would improve their experience, according to a June 2023 Grocery TV survey.

Online grocery shopping leans toward male users, while health and beauty purchases are dominated by women. Younger consumers are also prioritizing basic health products within their beauty routine, like sunscreen. Consumers want to save money鈥攂ut Gen Zers are willing to spend a little more for speed.

Sales from grocery intermediaries (like Instacart or DoorDash) will represent over a quarter (27.3%) of total grocery ecommerce sales this year, up from 26.2% in 2023.

Insider Intelligence | eMarketer surveyed 1,455 customers in the US between May 15 and May 22, 2023, to identify digital grocery shoppers鈥� characteristics and their online grocery shopping behaviors and preferences.

Over half (58%) of US consumers think private label brands offer an above-average value for their price, according to July 2024 data from Numerator. 53% of US grocery shoppers say they consider store brand quality when picking a grocery store, per January 2024 data from Progressive Grocer. 鈥楾is the season: Target and Amazon are leaning on fall flavors to attract shoppers.

Insider Intelligence | eMarketer surveyed 1,455 customers in the US between May 15 and May 22, 2023, to identify digital grocery shoppers鈥� characteristics and their online grocery shopping behaviors and preferences.

Insider Intelligence | eMarketer surveyed 1,455 customers in the US between May 15 and May 22, 2023, to identify digital grocery shoppers' characteristics and their online grocery shopping behaviors and preferences.

Grocery: Amazon will account for 22.0% of US grocery ecommerce sales this year, according to our forecast. Walmart has the retailer beat, at 28.4% of US grocery ecommerce sales. Instacart is also a contender, with 21.9% of US grocery ecommerce sales.

More grocery shoppers are seeking discounts. Key stat: A third (33%) of US grocery shoppers have upped their coupon usage this year, compared with around a quarter (26%) in 2023, according to April 2024 data by CivicScience. 60% of US consumers are increasingly looking for items on sale this year, up from 53% in 2023, the same report found.

Roughly 7 in 10 consumers (69%) are very or extremely concerned about retail food inflation, per FMI鈥檚 latest US Grocery Shopper Trends 2024 report. As a result, 79% say that getting good value is their top priority when grocery shopping, while 63% continue to look for deals and are adjusting where they shop and what they buy to manage expenses.

The online giant is making gains in grocery ecommerce thanks to deals with Co-op, Morrisons, and Iceland. More than 4 in 10 (43.3%) UK consumers have bought food online from Amazon recently鈥攔ising to over half (50.3%) of 18- to 34-year-olds, per an October 2023 Insider Intelligence | eMarketer and Toluna survey conducted by Toluna Start. Marks & Spencer is growing online sales faster than John Lewis.