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This share bumps up to 45% for Hispanic remittance recipients. Why this matters: Digital remittances are growing, but remittance providers also need in-person locations for recipients to collect their money.

We thought then, and that actually expands us to attract new customers, particularly Hispanic customers are really interesting to us. We think there's a huge opportunity there. So, Anitta was right out of the gate. YG, a West Coast rapper, followed about a week, two weeks ago, and then Sexyy Red, actually this is her launch week, she just launched on Tuesday.

The firm attributes the increase to Hispanic, African American, and Asian American markets benefiting from an influx of political and sports advertising dollars in 2024. WPP and Omnicom are among the holding companies with multicultural agencies under their portfolios. the community (Publicis). Founded in 2000 and acquired by SapientNitro in 2014, which became part of Publicis Sapient in 2015.

This share bumps up to 45% for Hispanic remittance recipients. This demand is likely due to many consumers’ continued reliance on cash, especially in less digitized markets. Our take: Bringing this strategy to Mexico can also help Western Union grow its payments volume, given the country’s vast remittance market.

However, a Bloomberg analysis of recent mortgages found that customers of nonbank lenders paid higher fees than comparable customers of FIs, with Latino and Black homeowners paying even more. What should FIs do next? Target potential first-time homebuyers with marketing campaigns that spell out the most relevant deals.

Our take: Similar to Wells Fargo’s strategy to build relationships with Latino communities, a targeted effort to strengthen ties with a demographic that has growing economic power can help financial institutions set themselves up for future success and diversification. Don’t forget: A significant portion of US household wealth will be passed to women during the great wealth transfer.