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Consumers now make purchases while browsing social media (38%), eating at home (24%), or on their daily commute (8%). Adaptive retail meets the demand for immediate satisfaction, allowing purchases within seconds of seeing an item without switching channels.

They鈥檙e ripe for digitization, and acquirers and processors will home in on top demands including centralized account management, regulatory support, and cross-border offerings, per a June 2022 Capgemini survey of small-business owners worldwide. Providers will ramp up direct sales tactics to reach this base. Omnichannel sellers.

As they rush to comply with the DMA, they鈥檙e also facing increased scrutiny at home in the US, where nearly 2 in 3 digital ad dollars will end up in their pockets in 2024. Antitrust activity could reshape digital advertising. As with most legal topics, change will be slow. But the bigger the platform, the more likely it is to attract the attention of antitrust regulators.

Another example, by age 35, 62% of boomers owned homes. While for millennials it's only 49% that are home owners by that age. One last one, about 63% of low skilled service workers who identify as boomers own their own home by the age of 35. That's compared to 42% of millennials in the same occupations. So it's very clear there's a large wage gap there and it seems to be getting worse and worse.

Well, I dropped it off at home and then I was taking the rental car to the airport, but I had to walk through the airport to get to the train to come back home again, but I decided to bring a snack. Carina Perkins:. I walk through the airport quite a lot. Marcus Johnson:. Without luggage? Carina Perkins:. I go to the train station without luggage, yeah. Marcus Johnson:. Huh. Wait, wait.

On today's special episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover how much the world is traveling again, how Amazon Prime Day did, the staying power of Threads, and more. Tune in to the discussion with this month's contestants: our analysts Carina Perkins, Max Willens, and Yory Wurmser.

That national security angle is also being taken in Canada in terms of judging whether or not TikTok is a threat to national security. There is an ongoing investigation. This is separate than the ban of TikTok on government devices.

Inflation and job security concerns may deter consumers from making high-ticket purchases this year. This will be most pronounced among US consumers making less than $100,000 annually鈥攖hough higher earners are also increasingly concerned about expenses, per a January 2023 survey by Morning Consult.

Do not be surprised if the smaller networks partner with others in noncompeting categories to give advertisers a bigger bang for their buck鈥攖hink Walgreens and Macy鈥檚 or Petco and The Home Depot. The rise in shoppable TV may make it the next big subchannel for retail media.

It's more in keeping with how people want to view and it may actually boost the entire business, not just home viewing. Marcus Johnson:. Yeah, Jeremy's note of box office sales often increased when films were made available for home viewing, suggesting a beneficial relationship with premium video on demand advertising and positive word of mouth.

Greater scrutiny from lawmakers could slow the newer players鈥� growth, however, as concerns are mounting around business practices and potential security threats. 8. Digital wallets will cement their position as everyday commerce enablers鈥攊n or out of the store. Total smartphone-based spending will top $1 trillion for the first time.

Now if I specifically go out shopping, I'll bring my wallet, but otherwise I'm leaving it at home. And I was discussing this with a friend and I think it was to do with if I don't have my wallet, I don't have to take a handbag out with me. It's nice to leave them at home. Rob Rubin:.

That means 80.0% of UK digital buyers will make at least one purchase using a mobile device this year, including orders for home delivery but also click and collect, per our latest forecast. In contrast, mcommerce spend per mobile buyer will fall for a second consecutive year (-0.7%) in 2023.

This is according to the Social Security Administration. So this less than $30,000 cohort, 14% of those folks haven't been online, but a lot of America make around that amount of money. Number four, rural people, 10% of people who live in rural America have never been online. And the final stat, worldwide, 40% of people in the world have never been online. They're not on the internet.

Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers鈥� existing technology and evolves with consumers鈥� ever-changing behavior鈥攁ll while maintaining the highest data security and privacy standards.

On today's podcast episode, we discuss what artificial general intelligence (AGI) is capable of, why everyone is rushing to create it, and how close we are to reaching it. "In Other News," we talk about 'Ready Player One' becoming a metaverse experience and how we will start controlling our smart homes. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

At home? Suzy Davidkhanian:. Yeah. Marcus Johnson:. You wouldn't wear these at home? Suzy Davidkhanian:. No. Marcus Johnson:. Okay. Suzy Davidkhanian:. Would you? Marcus Johnson:. All right. Suzy Davidkhanian:. It's a serious question. Marcus Johnson:. Sorry, Apple. Suzy's out. I guess It depends, right? I mean it...

As well as people at home they've got lower electricity costs, lower gas prices for their own homes and that means more discretionary income that they're able to spend on travel. So with that, they may see more opportunity to go out.

I mean, it's all about that kind of soft influence that can also, according to lawmakers who want to see TikTok banned, exerted through the app, and that's not going to be solved through data privacy and security.

Yeah, creators are going to need a new home, think Reels, YouTube Shorts, maybe they had to Snapchat other places. But Max, what does a TikTok-less America look like for you? Max Willens:. Well, the air would be cleaner, the animals would be healthier. I'm just being a jerk again.

There's still a whole section of them that aren't out their parents' home. Yeah, there's a fascination with these traveling to these digital worlds from the comfort of your home and being fully immersed with them. We're not just talking video games, although video games are a huge component.

I think what's interesting too, though, when you talk about, I think, everything Nicole said about security and leakage is absolutely paramount, and it's going to really do a lot to shape the thinking about what kind of partnerships can be forged as lots of retailers think about offsite spending. Right now, most of the spending in this channel is onsite search essentially.

I'm surprised that thing wasn't blown out of the sky by security forces, so it's just a bad look all around. Bill Fisher (07:36):. Indeed. They actually managed to qualify though, didn't they, even with the points being docked? Paul Briggs (07:41):. That's right. They were three-and-oh in the preliminary rounds, which got them three points.

On today's podcast episode, we discuss how haptic logos could change the game, if retailer game shows might catch on, whether J. Crew's print catalog reboot is a good idea, Peloton's next move, what folks are actually doing when "working" from home, and more. Tune in to the discussion with host Marcus Johnson, our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sarah Marzano.

I think recently we wrote about Home Depot, people stealing like $100,000 worth of items at Home Depot just by simply swapping price tags on products. Stephanie Taglianetti:. So I would say these outlier... You can't build a strategy on outlier cases and that type of thing... Theft can happen no matter where, no matter when, no matter how, doesn't matter what the technology behind it is.