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Digital ad spending in Japan will account for 47.8% of total media ad expenditures in 2025, on par with Malaysia and emerging markets such as India. In 2024, video accounted for 27.9% of digital ad spending in Japan鈥攗p significantly from 21.4% in 2020 and 13.4% YoY鈥攔eaching $4.89 billion.

Retail sales in Japan set to rebound in 2025. Retail sales in Japan sagged by 5.6% in 2023 to 2.5% in 2024. But growth is expected to rebound to 2.7% in 2025, reaching about $1.221 trillion. Similarly, Japan鈥檚 online shopping sector will experience a rejuvenation, with consumer optimism pushing ecommerce sales growth from 3.5% in 2024 to 5% in 2025.

The survey was conducted in Australia, France, Germany, Japan, the UK, and the US. Ivanti is an automation platform for enterprise IT security.

Methodology: Data is from the April 2025 Criteo report titled "The Spark of Discovery: Reigniting The Emotion of Ecommerce" in partnership with Harvard PR and Vitreous World. 6,000 consumers in the UK, US, France, Germany, Japan, and South Korea were surveyed online during February 7-17, 2025.

Such generous terms are unlikely for Japan and Germany, given Trump鈥檚 decision to single out Toyota by name during his 鈥淟iberation Day鈥� tariff announcement as well as the highly contentious negotiations underway with the European Union.

DMs began rolling out Tuesday in 鈥渕ost markets,鈥� excluding Australia, Japan, the EU, and the UK, per TechCrunch. The chats won鈥檛 be encrypted like XChat or WhatsApp. Why it matters: Threads is trying to get out from under Instagram鈥檚 shadow鈥擨nstagram accounts are required for signup, psychologically linking the two for many consumers.

The Japan-based company, which supplies lighting and other internal electronics to Nissan, Stellantis, and other automakers, blamed tariffs for worsening its already precarious liquidity position and casting uncertainty on global demand. Why it matters: Marelli鈥檚 bankruptcy validates the concerns voiced by six top automotive trade groups in early May.

Line (Japan): Japan鈥檚 top messaging and social platform, integrating stickers, games, news, and payments, with over 86 million users. Room for growth: Global platforms still dominate ad spend, but smaller, country-specific networks are gaining ground.

Its in-house ad platform, Netflix Ads Suite, is now available in all ad-supported markets, including the US, UK, Japan, Brazil, and Germany. From cautious to confident: Netflix鈥檚 ad chief Amy Reinhard said the company is moving beyond its "crawl, walk, run" approach, signaling it now sees itself as a full-fledged adtech player.

Outside of China and India, Apple also has manufacturing factories and partners in Japan, South Korea, Taiwan, and Vietnam. Why does it matter? Any tariff costs passed on to consumers could spell more trouble for Apple, both from iPhone buyers and from Trump, who previously called out Walmart when it said it would raise prices.

Acquiring Worldpay will also help Global Payments expand to new markets like Japan and France. The combined entity will also save money by eliminating redundant vendors, software, and organizational structures. Global Payments is forecasting approximately $600M in annualized run-rate expense synergies.

The news: As generative AI (genAI) use grows, many office workers are using AI without employers鈥� knowledge, per Ivanti鈥檚 2025 Technology at Work Report. 42% of employees in the US, the UK, Australia, Germany, Japan, and France are using AI at work, a 61.5% increase YoY. However, 32% are keeping their use of those tools a secret from employers.

Device ownership in Japan followed the same trend as other media patterns. The country ranked last in seven categories regionally and three globally. Japan had the lowest smart TV ownership globally. Only 13.4% of respondents owned a smart TV compared with the regional average of 45.0%. Ownership of wearable technology in Japan ranked last globally.

The company also reported expanded adoption of Unified ID 2.0 across Japan, Italy, and the UK, and additional publisher integrations via OpenPath, including Warner Bros. Discovery and The Guardian. By the numbers:. Revenues: $616 million, up 25% YoY (vs. $575 million expected). Customer retention: Held above 95% for the 11th straight year.

Globally, this ruling gives regulators fresh ammunition, especially in regions already challenging Apple鈥檚 dominance, like the EU and Japan.

Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP): This agreement includes Canada and 10 other countries: Australia, Brunei, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore, and Vietnam. For Canada, a key benefit is access to the Japanese automotive market for parts and its consumer market for beef and pork exports.

Prime Day will now span 27 countries, with Ireland and Colombia joining a roster that includes the UK, Germany, Japan, Mexico, and Spain. Beyond Amazon.com, third-party sellers using the Buy with Prime program鈥攕uch as Steve Madden, JLab, and Wyze鈥攚ill feature Prime Day deals directly on their own websites.

Tariffs are also pushing US allies Japan and South Korea to strengthen their ties with their Asian neighbor, even as they pursue negotiations with the Trump administration. Our take: President Donald Trump鈥檚 tariffs have been successful in one respect: They have forced countries to reevaluate their trade relationships and dependence on the US.

Apparel and accessories top shoppers鈥� wish lists for year-end purchases in Japan. Japan鈥檚 biggest shopping seasons revolve around the year-end and New Year, when it鈥檚 customary to give children money gifts ("otoshidama") and surprise bags filled with discounted items from the likes of Apple, Uniqlo, and department chains.

Since launching in July 2023, Temu has amassed 31.1 million monthly active users (MAUs) in Japan as of May 2024, on par with Yahoo Japan Shopping. But it has yet to reach even half the number of users of both Amazon and Rakuten Ichiba Shopping, per cross-device traffic data from Nielsen NetRatings. TikTok has yet to launch its online shopping feature in Japan.

Meanwhile, 7-Eleven is giving its US food selection a Japanese-style spin to differentiate its offering and entice consumers. Our take: Couche-Tard has long relied on acquisitions to grow, but Seven & i may be the one that gets away.

Moreover, all the major economies鈥攊ncluding Australia, China, India, Japan, and South Korea鈥攈ave either implemented a national strategy on AI or are in the midst of formulating one. For example, China has proposed strict AI regulations focusing on ethics, national security, and content control鈥攊ncluding the draft regulations that mandate AI-generated content to be labeled.

Nintendo delayed its US Switch 2 preorders, saying it鈥檚 evaluating the effect of 24% tariffs on Japanese imports, signaling a potential price increase for the console. Tech giants must diversify: Focusing on businesses that they can control rather than those undergoing trade turmoil could help offset mounting losses.