蘑菇AV

Klarna. LivePerson. National Bureau of Economic Research. PureSpectrum. Researchscape. UiPath.

Apple Pay has since added Klarna as a BNPL option as well. Why this matters: This tie-up can make Synchrony鈥檚 Pay Later options much more widely available both in stores and for mcommerce purchases, boosting Synchrony鈥檚 BNPL volume. And the rewards integration will help make Synchrony a more competitive issuer.

And because Klarna users are already in a buying mindset, they're likelier to act on ads they see. Klarna also collects data on the specific items consumers buy (SKU-level data) so that ads can be hyper-personalized. Weaknesses. Klarna has spending data only within specific categories like clothing, makeup, and electronics.

Klarna. McKinsey & Company. NerdWallet. PYMNTS.com. Sezzle. Visa. Volopay. Worldpay.

FMNs are a small but burgeoning part of commerce media, offering valuable first-party transaction data. Despite their promise, FMNs face scale limits due to data sensitivity and must find ways to shift audiences toward commerce-focused behaviors.

93% of business and tech leaders view it as a way to offer proactive support but caution that human empathy and oversight still matter.

The ease and novelty of BNPL loans can rapidly snowball into a crisis for already financially fragile consumers.

Retail media鈥檚 rapid growth has spurred nonretail verticals to harness their first-party data to fuel their own commerce media networks. Retail media spending still dominates the commerce media landscape, but distinct challenger cohorts are finding their footing.

Key Stat: Personalized product recommendations and services are US consumers鈥� two most wanted innovations online, cited respectively by 47% and 45% of respondents to a Q2 2023 Klarna Insights survey. GenAI can help payment providers meet their expectations, boosting conversion. Why does genAI for personalization matter right now?

Reeling from 2024鈥檚 challenges, financial institutions must embrace bold strategies in 2025 to future-proof their businesses in a landscape plagued by economic, competitive, and regulatory pressures.

They can also drive efficiency savings: Klarna claims its genAI-powered assistant did the equivalent work of 700 full-time agents in its first month. How easy is it to implement? OpenAI鈥檚 November 2023 launch of GPTs鈥攃ustomizable versions of ChatGPT that can be tailored for specific purposes鈥攎eans retailers without coding skills can build their own chatbot or virtual assistant.

Both Affirm and Klarna partnered with Apple to get their installments in Apple Pay. The firms also made deals with Google Pay鈥攁s did Afterpay and Zip. Klarna and Affirm also teamed up with Marqeta to embed their installment offerings in payment apps that work with the issuer processor. Worldpay made Klarna a default payment option for all Worldpay merchants.

A handful of FIs, including Klarna and Revolut, have been developing FMNs since 2023. But in spring 2024, financial titans Chase and PayPal each launched one, positioning FMNs as an industry game changer. Growing demand and regulatory clarity will encourage more FMN launches this year.

The tech giant discontinued its buy now, pay later (BNPL) service in June and instead partnered with Klarna and Affirm. This was a major turnaround from its grand aspirations to build a suite of in-house financial services dubbed 鈥淏reakout鈥� in 2022. As Apple鈥檚 first independent lending venture, Pay Later was expected to be a key part of this suite鈥攂ut it didn鈥檛 even last a year.

(However, this isn鈥檛 a perfect comparison with credit card issuers鈥�Klarna calculates its loss rate as a fraction of GMV rather than loans). Despite losses from the BNPL industry remaining low, it doesn鈥檛 mean BNPL habits aren鈥檛 a cause for concern.

The BNPL provider has made strong inroads in the US but faces steep obstacles in growing its market share

The news: Klarna is available as a payment option on eBay across Europe, rolling out in the UK, France, Spain, Austria, Italy, and the Netherlands after a pilot in Germany, per a press release. eBay shoppers will be able to pay using Klarna鈥檚 Pay in 3, Pay in 30, or big-ticket Financing option.

Klarna. Mastercard. Payments Dive. PayPal. Stripe. TikTok. Visa. Worldpay.

Klarna predicts its AI assistant will drive a $40 million profit improvement in 2024. In its first month, Klarna鈥檚 genAI-powered assistant handled two-thirds of its customer service chats, doing the equivalent work of 700 full-time agents. There are still some challenges to overcome. Consumers are less excited than retailers about AI assistants.

The tech helps providers meet a customer expectation: Personalized product recommendations and services are US consumers鈥� two most wanted innovations online, cited by 47% and 45% of respondents, respectively, to a Q2 2023 Klarna Insights survey. Stripe integrated AI into its Optimized Checkout Suite to customize which payment methods appear for each customer.

Klarna used AI for image generation, translation, and other tasks once performed by outside firms. It unveiled a customer service chat that can do the work of 700 people and plans to cut 1,800 jobs as it leans in on AI. Ad agencies have invested in AI, with leaders like WPP and Publicis disclosing plans to spend hundreds of millions on the technology.