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In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

Brazil’s digital economy continues to thrive, driven by shifting advertising trends and increased social media usage. This report series explores key media consumption trends in Brazil in 2025.

Brazil’s digital advertising economy continues to thrive, driven by retail media investment, growing video ad spend, and slower social ad spending. This report explores trends shaping Brazil’s digital advertising landscape in 2025.​

Brazil’s digital economy is rapidly evolving, fueled in part by ecommerce growth. Our three-report collection explores key trends and opportunities shaping Brazil’s commerce landscape in 2025.

Even as ecommerce alcohol sales rise, physical stores continue to dominate the path to purchase. Nonalcoholic beverages and Dry January are also picking up steam.

India’s commerce landscape is undergoing rapid transformation, fueled by booming ecommerce, rising mobile shopping, and the growing influence of social media.

As on-device AI fizzles, bold hardware is back—Samsung’s sleek, hinge-forward design aims to reset smartphone expectations and premium pricing logic.

Regional adaptation: WBD faces intense competition in South Korea from established streaming leaders Netflix and Disney+, requiring innovative approaches to enter the market. The challenge of reclaiming content rights from JioCinema in India has led WBD to explore partnerships with midsize local players.

Canada ranks No. 3 worldwide for internet penetration among the total population, behind the UK and South Korea. The top 10 countries on our list share attributes including a developed economy, pervasive wireless and wireline infrastructure, and competitive telecom sectors. Click here to view our full forecast for internet user penetration by country.

Here are five charts on the size of and outlook for the B2B digital ad market worldwide and in 13 individual countries.

Estée Lauder expects net sales to fall up to 12% this quarter: That exceeds the 6.8% decline analysts forecast and shows the need to adapt amid deep staff cuts.