蘑菇AV

This is the first installment of our 鈥淢exico Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淏razil Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淢exico Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淏razil Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淢exico Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淏razil Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

While demand for Temu鈥檚 ultra-cheap goods is strong in Latin America, efforts across the region to introduce duties on low-cost imports could impede its growth prospects.

They offer financial services alongside shopping, bill payments, insurance, and travel products鈥攁ll in one platform. While the model faces skepticism in North America, it鈥檚 gaining traction in Latin America as a revenue driver: Mercado Pago, for instance, has evolved from a payment tool into a full-service financial platform offering digital wallets, QR code payments, credit, and investment services.

India鈥檚 commerce landscape is undergoing rapid transformation, fueled by booming ecommerce, rising mobile shopping, and the growing influence of social media.

The retail outlook for 2025 is worse than previously anticipated. However, many smaller emerging markets are still in line for strong years, and ecommerce continues to claw share from traditional retail.

However, tightening marketing budgets鈥攑articularly among tariff-impacted international ecommerce firms鈥攎ay slow growth. Brands are likely to reallocate spend within digital, favoring lower-funnel formats with clearer ROI over upper-funnel channels.

The news: Retail media infrastructure firm Topsort is helping major retailers like Woolworths, Kohl鈥檚, and Magalu grow ad revenues by 60% in a single month, per CEO Regina Ye. Topsort鈥檚 Data Genie tool converts billions of data points into instant insights and replaces legacy analytics systems that delay campaign execution. Our take: With budget exhaustion, measurement complexity, and system fragmentation among top buyer complaints, retailers are eager to modernize. Topsort鈥檚 AI-powered tools offer transparency, speed, and flexibility鈥攙alues that align closely with where the market is heading. The bigger question: Will fall product updates bring true interoperability or further entrench silos?

Amazon鈥檚 bundling of shopping, delivery, and streaming continues to pay off鈥攅specially in price-sensitive markets. Netflix鈥檚 decline may be incremental but also suggests saturation or diminishing value perception as users gravitate toward platforms offering broader ecosystems, cheaper access, or local content. Yes, but: Netflix鈥檚 dip in Brazil鈥攊ts No. 2 market behind the US鈥攎ay be temporary.