蘑菇AV

While demand for Temu鈥檚 ultra-cheap goods is strong in Latin America, efforts across the region to introduce duties on low-cost imports could impede its growth prospects.

The rise of quick commerce and its role in reshaping retail delivery expectations鈥�. Shifts in consumer shopping behavior, payment preferences, and ad responsiveness鈥�. This deck can help you:鈥�. Determine market sizing (retailers and brands, solution providers)鈥�. Develop commerce strategy (merchants, retailers, and brands)鈥�. Develop media strategy (brands and agencies)鈥�.

Retail Media. We expect retail media ad spend to range from $56 billion to $61 billion in 2025, with a moderate tariffs scenario of $58 billion. The heavy tariffs scenario is an 8.1% reduction versus the limited tariffs scenario (the limited scenario corresponds to our existing forecast).

The retail outlook for 2025 is worse than previously anticipated. However, many smaller emerging markets are still in line for strong years, and ecommerce continues to claw share from traditional retail.

The news: Retail media infrastructure firm Topsort is helping major retailers like Woolworths, Kohl鈥檚, and Magalu grow ad revenues by 60% in a single month, per CEO Regina Ye. Topsort鈥檚 Data Genie tool converts billions of data points into instant insights and replaces legacy analytics systems that delay campaign execution. Our take: With budget exhaustion, measurement complexity, and system fragmentation among top buyer complaints, retailers are eager to modernize. Topsort鈥檚 AI-powered tools offer transparency, speed, and flexibility鈥攙alues that align closely with where the market is heading. The bigger question: Will fall product updates bring true interoperability or further entrench silos?

The data point: Constellation Brands expects to take a $20 million hit this fiscal year due to the Trump administration鈥檚 aluminum tariffs, CFO Garth Hankinson said on the company鈥檚 earnings call. Our take: Constellation Brands is one of the few companies openly acknowledging the real-time impact of the administration鈥檚 policies. With both hardline deportation rhetoric and tariffs hitting at once, the company faces a dual challenge that could weigh heavily on its performance throughout the year.

Latin America鈥檚 digital revolution is marching full steam ahead, with consumers spending more than a third of their day online. As social commerce and retail media propel the region鈥檚 digital economy to new heights, the runway for growth remains long.鈥�

The news: Inflation ticked up in June in a sign that companies are beginning to pass on tariff costs to consumers. Our take: June鈥檚 CPI data shows the toll tariffs are beginning to take on consumers鈥� buying power. While real wage growth remains in positive territory for now, that could change quickly once more companies begin to pass on a greater share of tariff costs to consumers, as the vast majority have signaled they鈥檒l do.

The news: The trade war between the US and the rest of the world is heating up again, thanks to President Donald Trump鈥檚 latest threats to boost universal tariffs and impose stiffer duties on Canada and Brazil. Our take: The newly announced duties鈥攕hould they come to pass鈥攚ill push the US into the heavy tariff scenario outlined in our tariff report. Based on our forecast, that would mean a 1% decline in retail sales this year, the first contraction since 2009, as rising prices force consumers to prioritize essentials.

The news: Ulta Beauty acquired upscale UK beauty retailer Space NK for an undisclosed amount, the company said, as it turns to new markets to offset slowing US growth. Our take: The US beauty market is becoming increasingly saturated as more retailers lean on the category to boost sluggish sales. While expanding to new markets comes with its own set of challenges, Ulta鈥檚 decision to rely on acquisitions and distribution partnerships will help smooth its path.

Brazil鈥檚 digital economy continues to thrive, driven by shifting advertising trends and increased social media usage. This report series explores key media consumption trends in Brazil in 2025.

US President Donald Trump鈥檚 shifting trade policies will have ramifications for US brands that do business with Latin America. This FAQ addresses the most pressing questions for companies as they navigate new tariffs, supply chain disruptions, and the potential rise of new competitors.

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

In our first edition of the Global Digital Index, created in partnership with the RLC Global Forum, we explore retail and ecommerce in the Gulf States of the Middle East.

With over 200 million global members and an especially dominant presence in the US, it鈥檚 deeply embedded in the American retail landscape. Our forecast shows 3 in 4 US households, or 99.8 million, are Prime members.

P&G plans to cut 7,000 jobs鈥攔oughly 15% of its global nonmanufacturing workforce鈥攁s part of its long-term strategy of exiting underperforming categories and divesting smaller brands, including Vidal Sassoon in China and various assets in Europe and Latin America. General Mills offloaded its North American yogurt business to focus on higher-growth categories like snacks and pet food.

Retail media鈥檚 17.4% increase in 2025 will once again exceed the growth rate for traditional search (12.2%) and display (13.3%). Every year, retail becomes a more important part of the digital advertising story. (Note that portions of retail media ad spending fall under both search and display, so retail is buttressing those umbrella categories as well as the larger digital total.).