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LinkedIn proves the newsletter isn鈥檛 dying: Any user can create a newsletter on LinkedIn now, but advertising features have yet to debut.

LinkedIn Premium is the company鈥檚 AI proving ground: After making $1.7 billion in subscription revenues thanks to AI, the company looks to expand the tech elsewhere.

On today's episode, we discuss real-world examples of how generative AI can humanize messaging, increase engagement, and turn customers into brand advocates. "In Other News," we talk about why LinkedIn is betting on trust and some promising use cases for generative AI in content marketing. Tune in to the discussion with our analyst Kelsey Voss.

And other platforms such as Pinterest, Reddit, and LinkedIn will grow their ad businesses by at least 12% each year through 2026. But Meta will still dominate the social network advertising market with a nearly 75% share in 2024. Index of Benchmarks.

Key clients: Amazon, Diageo, LinkedIn, Disney+, H&M. Creator Authority. Founded in January 2024 as a LinkedIn influencer marketing platform by Brendan Gahan (formerly of creative agency Mekanism) and Mandi Hopper (formerly of influencer agency Collectively). Key client: fintech firm Tipalti. The agency-client relationship? It鈥檚 complicated.

On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.

But that will still trail revenues at other small social platforms, including LinkedIn ($4.95 billion), Pinterest ($3.11 billion), and Snapchat ($2.34 billion). However, that share will begin to increase in the coming years.

A 2024 Magna Global and LinkedIn survey found that many marketers believe B2B ads lack humor, emotional appeal, or relatability. In their messaging, B2B marketers should focus more on bold storytelling and less on the functional aspects of a product or service. Disruptive creativity is a hallmark. Innovative strategies and visually striking executions help brands differentiate themselves.

LinkedIn isn鈥檛 an ad leader, but it鈥檚 learning from others鈥� mistakes: A slew of new ad products highlight user-generated content and privacy initiatives.

LinkedIn. MarketingProfs. Meltwater. Pipeline360. TopRank Marketing.

On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.

B2B marketers are increasingly targeting younger, digital-first audiences on social media platforms, we noted in our B2B Digital Ad Spend Forecast 2023 report. While LinkedIn and Meta will account for a combined 42.2% of US B2B digital ad spend in 2024, according to our forecast, TikTok is emerging as a contender for organic and creator-based B2B marketing. Here鈥檚 the case for B2B marketing on TikTok.

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 social trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss search becoming the next battleground for social commerce and why LinkedIn is about to get its day in the sun. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley.

Tech layoffs hit Twilio, LinkedIn, Ford, and Yahoo: We could be facing a secondary wave of cost-cutting in the tech field. The good news is opportunities are open in other industries.

鈥淸This year] has been a once-in-a-career opportunity to hit the reset button on promotions and not just lift and shift what you did in the past,鈥� said Erica Harrison, vice president of analytics at NielsenIQ during a recent LinkedIn live Q&A. As brands rethink their pricing and promotion strategies, they must keep track of their competition, secure retailer support, and get the timing right. However, it鈥檚 also important not to train consumers to be over-reliant on promotions. Here are five tips for brands as we head into the holiday season.

While a lower-funnel demand campaign might work for LinkedIn, he advises clients to lead with storytelling and strong creative on connected TV (CTV). Delivering brand storytelling to the right audience through personalization is top priority this year, said Katrenak.

In the interest of prioritizing human voices over genAI ones, Google has placed added value on user-generated content, which is why results from sites like Reddit, Quora, and LinkedIn Pulse have been rising the SEO ranks. These user-generated responses are not necessarily accurate, which may degrade the search experience.

LinkedIn is the social platform most commonly used by B2B marketers and their clients worldwide, according to a LinkedIn survey conducted by Ipsos. YouTube takes second place, followed by Facebook and Instagram.

YouTube, Netflix, Sling TV, and LinkedIn added games this year in a bid to increase revenue per user and make their platforms more sticky. Developing and licensing games isn鈥檛 cheap, though, and some companies learned that big-budget titles are better left to devoted game publishers. Netflix closed its AAA gaming division in October, likely due to costs and long-term production timelines.

LinkedIn is the social platform the most marketers worldwide (70%) are confident will deliver a positive ROI, per an August 2023 survey from Hootsuite.

In October 2024 alone, Pinterest鈥檚 Performance+ product, LinkedIn Accelerate, and TikTok鈥檚 Smart+ formally launched. All of these offerings comprehensively automate targeting, creative, and optimization. Buyers on the open web also have automated buying options.