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Vice President Kamala Harris voters were more likely than Trump voters to be active on Threads, TikTok, Instagram, and LinkedIn, per November 2024 CivicScience data. Trump voters were significantly more active on only one platform, X, putting the app in competition with Trump-owned Truth Social. Feelings about the TikTok ban are also divided on political lines.

LinkedIn flexes B2B advertising鈥檚 strength. After hitting 1 billion global users thanks to strong growth abroad, LinkedIn looks to video to increase engagement and ad revenues. Sports drove streaming and CTV to a record quarter. The Olympics drove heavy ad spending and viewership for streaming services, which continue to make inroads with users. YouTube gives streamers a run for their money.

B2B ad spending sees a strong rebound: LinkedIn leads, with finance and retail sectors boosting growth.

LinkedIn AI campaign tool is ready for market: The social platform will roll out Accelerate to all advertisers in the fall, capitalizing on AI ad demand.

B2B marketers are increasingly targeting younger, digital-first audiences on social media platforms, we noted in our B2B Digital Ad Spend Forecast 2023 report. While LinkedIn and Meta will account for a combined 42.2% of US B2B digital ad spend in 2024, according to our forecast, TikTok is emerging as a contender for organic and creator-based B2B marketing. Here鈥檚 the case for B2B marketing on TikTok.

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 social trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss search becoming the next battleground for social commerce and why LinkedIn is about to get its day in the sun. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley.

On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.

On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.

鈥淸This year] has been a once-in-a-career opportunity to hit the reset button on promotions and not just lift and shift what you did in the past,鈥� said Erica Harrison, vice president of analytics at NielsenIQ during a recent LinkedIn live Q&A. As brands rethink their pricing and promotion strategies, they must keep track of their competition, secure retailer support, and get the timing right. However, it鈥檚 also important not to train consumers to be over-reliant on promotions. Here are five tips for brands as we head into the holiday season.

The news: Amazon Haul is now available to shoppers in the UK and Saudi Arabia, according to a LinkedIn post from Dharmesh Mehta, Amazon鈥檚 vice president of selling partner services. The international expansion comes amid uncertainty about Haul鈥檚 US fate.

LinkedIn is the social platform most commonly used by B2B marketers and their clients worldwide, according to a LinkedIn survey conducted by Ipsos. YouTube takes second place, followed by Facebook and Instagram.

LinkedIn is one of Gen X鈥檚 top five platforms. Nearly 34% of Gen Xers are on LinkedIn, more than 10 percentage points higher than the general population鈥攁nd they hold a larger share of the platform than Gen Zers. Much like how Facebook helped supplant address books, LinkedIn has replaced the rolodex, and professional Gen Xers learned how to leverage their network connections quickly.

Those are people who work so hard for you鈥攚ithout benefits, mind you鈥攁nd their jobs simply cannot be done by AI,鈥� one user said on Duolingo鈥檚 LinkedIn announcement. Quality control: Replacing human workers with AI may slow some processes and result in 鈥渙ccasional small hits鈥� to quality, von Ahn said.

But that will still trail revenues at other small social platforms, including LinkedIn ($4.95 billion), Pinterest ($3.11 billion), and Snapchat ($2.34 billion). However, that share will begin to increase in the coming years.

This may mean zeroing in on a specific vertical (e.g., gaming, sports) or a specific platform (e.g., TikTok, LinkedIn). These types of agencies speak to influencer marketing鈥檚 growth and subsequent fragmentation. Here are a few examples of specialized influencer marketing agencies:. Creator Authority, founded in 2023, is focused on LinkedIn influencer marketing.

Marketers would likely scatter their TikTok influencer dollars across multiple channels, including go-tos like Instagram and YouTube, other social platforms like LinkedIn and Snapchat, as well as podcasts, CTV, and out-of-home. The loss of TikTok Shop would leave a social commerce gap. There鈥檚 nothing else quite like it in the market for sellers, creators, or consumers.

LinkedIn is the social platform the most marketers worldwide (70%) are confident will deliver a positive ROI, per an August 2023 survey from Hootsuite.

Omnichannel advertising, for one,鈥� she wrote in a LinkedIn post. Marketers that want to connect consumer journeys across digital channels should invest in signal-agnostic identity solutions, minimizing the risk of disruption from additional regulation.

LinkedIn (38%). Instagram (31%). Key stat: Social media strategy (55%) was by far the top response given by marketers when asked about the factors driving their organization鈥檚 growth in the past year. One in six hypergrowth providers specifically called out influencer marketing.

Social media, especially LinkedIn, remains a leading platform for B2B marketing. Nearly two-thirds (65.4%) of marketers use LinkedIn most frequently for B2B marketing. 49% of B2B marketers worldwide identify social media advertising/promoted posts as the most effective paid channel, according to August 2024 data from MarketingProfs and the Content Marketing Institute.

For example, a seasonal candy brand may test advertising on Pinterest, while a clothing brand targeting young professionals could trial sponsored content on LinkedIn. Adapt social video content and ads for the streaming environment. Repurpose high-performing social content for TV screens, or develop concepts that work across CTV and social.