蘑菇AV

LinkedIn鈥檚 not just for B2B marketers. B2C brands in sectors like automotive, hospitality, music, sports, and travel are investing in the platform. 鈥淟颈苍办别诲滨苍 is definitely heading into a direction where more direct B2C marketing is going to become prevalent,鈥� said Jordan Schultz, vice president and head of social and digital creative at marketing agency Known.

LinkedIn proves the newsletter isn鈥檛 dying: Any user can create a newsletter on LinkedIn now, but advertising features have yet to debut.

LinkedIn Premium is the company鈥檚 AI proving ground: After making $1.7 billion in subscription revenues thanks to AI, the company looks to expand the tech elsewhere.

On today's episode, we discuss real-world examples of how generative AI can humanize messaging, increase engagement, and turn customers into brand advocates. "In Other News," we talk about why LinkedIn is betting on trust and some promising use cases for generative AI in content marketing. Tune in to the discussion with our analyst Kelsey Voss.

Marketers would likely scatter their TikTok influencer dollars across multiple channels, including go-tos like Instagram and YouTube, other social platforms like LinkedIn and Snapchat, as well as podcasts, CTV, and out-of-home. The loss of TikTok Shop would leave a social commerce gap. There鈥檚 nothing else quite like it in the market for sellers, creators, or consumers.

LinkedIn. Ogilvy. Social Media Examiner. Wistia.

LinkedIn AI campaign tool is ready for market: The social platform will roll out Accelerate to all advertisers in the fall, capitalizing on AI ad demand.

Michael Gonda, McDonald鈥檚 chief impact officer for North America, underscored that point in a LinkedIn post, stating: "Unlike others making news recently, you definitely WON'T see McDonald's USA issuing surcharges on eggs, which are 100% cage-free and sourced in the US.".

On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.

B2B marketers are increasingly targeting younger, digital-first audiences on social media platforms, we noted in our B2B Digital Ad Spend Forecast 2023 report. While LinkedIn and Meta will account for a combined 42.2% of US B2B digital ad spend in 2024, according to our forecast, TikTok is emerging as a contender for organic and creator-based B2B marketing. Here鈥檚 the case for B2B marketing on TikTok.

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 social trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss search becoming the next battleground for social commerce and why LinkedIn is about to get its day in the sun. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley.

Tech layoffs hit Twilio, LinkedIn, Ford, and Yahoo: We could be facing a secondary wave of cost-cutting in the tech field. The good news is opportunities are open in other industries.

On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.

鈥淸This year] has been a once-in-a-career opportunity to hit the reset button on promotions and not just lift and shift what you did in the past,鈥� said Erica Harrison, vice president of analytics at NielsenIQ during a recent LinkedIn live Q&A. As brands rethink their pricing and promotion strategies, they must keep track of their competition, secure retailer support, and get the timing right. However, it鈥檚 also important not to train consumers to be over-reliant on promotions. Here are five tips for brands as we head into the holiday season.

But that will still trail revenues at other small social platforms, including LinkedIn ($4.95 billion), Pinterest ($3.11 billion), and Snapchat ($2.34 billion). However, that share will begin to increase in the coming years.

Key stat: The C-suite is embracing LinkedIn as a video tool. Video posts from CMOs on LinkedIn have grown 13% YoY globally and seen 20% more engagement compared to last year, the platform reports. Video on LinkedIn is being watched 36% more YoY, with video creation growing at two times the rate of other original post formats, according to the platform.

LinkedIn is the social platform most commonly used by B2B marketers and their clients worldwide, according to a LinkedIn survey conducted by Ipsos. YouTube takes second place, followed by Facebook and Instagram.

LinkedIn is the social platform the most marketers worldwide (70%) are confident will deliver a positive ROI, per an August 2023 survey from Hootsuite.

Key clients: Amazon, Diageo, LinkedIn, Disney+, H&M. Creator Authority. Founded in January 2024 as a LinkedIn influencer marketing platform by Brendan Gahan (formerly of creative agency Mekanism) and Mandi Hopper (formerly of influencer agency Collectively). Key client: fintech firm Tipalti. The agency-client relationship? It鈥檚 complicated.

The news was shared by Thaddeus Sasser, the game director, on LinkedIn, where he expressed surprise and frustration over the decision despite the game's success. Marvel Rivals, a free-to-play hero shooter, has been a significant hit, with over 20 million downloads and peak concurrent players on Steam, notes PC Gamer.

And other platforms such as Pinterest, Reddit, and LinkedIn will grow their ad businesses by at least 12% each year through 2026. But Meta will still dominate the social network advertising market with a nearly 75% share in 2024. Index of Benchmarks.