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Asia-Pacific remained a global hotspot in 2023, with six of the top 10 fastest-growing retail ecommerce markets worldwide. In particular, China's online shopping market showed signs of resiliency, with growth rates in the double digits.

Our final question, we're in Malaysia. And which of the following are you unlikely to see on advertising in the country? And your options are ponytails, yellow clothes or black cars. Which of those three are you unlikely to see on ads in Malaysia? Ponytails, yellow clothes or black cars. Ethan Cramer-Flood (25:26):. Wow, good one. Man-Chung Cheung (25:28):. Interesting choices. Bill Fisher (25:30):.

India, the Philippines, Indonesia, Malaysia, and Thailand are just a few of note. Digital advertisers would do well to pay close attention to these markets.

Our digital user estimates for Southeast Asia, which we currently define as Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, are updated on an annual basis to continually incorporate the latest changes and developments in consumers鈥� technology adoption.

Southeast Asia most commonly refers to the 10 members of the Association of Southeast Asian Nations (ASEAN)鈥擝runei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam鈥攁nd sometimes also includes East Timor and Papua New Guinea.

Live retail ecommerce sales in the region (including Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam) surged from $1 billion before the pandemic in 2019 to $13 billion in 2022, according to research firm Cube Asia.

Malaysia and Thailand will hover in the top five every year as well. Argentina will be ever-present on the growth list, largely due to its notoriously outlandish inflation. Argentina posted 22.8% growth in total retail in 2022鈥攖he second fastest rate of expansion in the world鈥攁nd 23.3% growth in ecommerce.

The countries surveyed were Argentina, Australia, Brazil, France, Malaysia, Saudi Arabia, United Arab Emirates, the UK, and the US.

Indonesia, Malaysia, Singapore, the Philippines, Thailand, and Vietnam together will account for about half of TikTok users in Asia-Pacific, excluding China. And all of those countries except Singapore will see their TikTok user base rise more than 10% this year.

It already allows cross-border sellers on other versions of its service, including in the UK, Vietnam, Malaysia, and Singapore. The broader context: TikTok鈥檚 push into social commerce makes sense given the way in which its platform has become enmeshed in the lives of consumers鈥攑articularly Gen Z.

Respondents were from Argentina, Australia, Austria, Brazil, Canada, China, Czech Republic, France, Germany, India, Italy, Malaysia, Morocco, Netherlands, Nigeria, Poland, South Africa, Spain, Sweden, Thailand, Turkey, UAE, UK, and US.

The decrease in traffic is creating logjams at ports in Singapore, Malaysia, South Korea, and China, as well as in Spain and elsewhere in Europe. Those pressures, coupled with other factors like drought in the Panama Canal and a potential strike by dockworkers on the East and Gulf Coasts, could create the conditions for supply chain bottlenecks last seen during the pandemic.

Respondents were from United States, United Kingdom, Australia, Canada, Ireland, Malaysia, New Zealand, Singapore, and Thailand.

The top five countries for social media penetration among internet users will be in Asia鈥攖he Philippines, China, Vietnam, Malaysia, and Thailand. In the Philippines, 98.6% of internet users will be on social this year, 11.6 percentage points higher than the regional average. Social media usage in Asia-Pacific is unique.

Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam will collectively account for about half of all TikTok users in Asia-Pacific (excluding China). And except for Singapore, all will see over 10% growth in TikTok users this year. Indonesia will retain its position as the country with the third-largest number of TikTok users, behind only the US and Brazil.

For example, its recent partnership with express delivery company Ninja Van will provide TikTok Shop sellers in Indonesia, Malaysia, and the Philippines with a more seamless fulfillment process. Livestream commerce will help small and medium-sized businesses (SMBs). The nation鈥檚 many SMBs have struggled to keep up with digital transformation.

And just Argentina, the Philippines, and Malaysia will see faster ecommerce sales growth. All those countries have much smaller populations than India. By 2024, India will overtake Japan to become the third-largest retail market. Brick-and-mortar still rules India鈥檚 retail sector. Only 7.9% of total retail sales in 2023 will come from digital.

The top five countries for social media penetration among internet users will be in Asia鈥攖he Philippines, China, Vietnam, Malaysia, and Thailand. In the Philippines, 98.6% of internet users will be on social this year, 11.6 percentage points higher than the regional average. Social media usage in Asia-Pacific is unique.