Forecasts
| May 28, 2025
Source: Ä¢¹½AV Forecast
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| May 30, 2025
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Forecasts
| May 28, 2025
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| May 28, 2025
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| May 30, 2025
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| May 30, 2025
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Forecasts
| May 30, 2025
Source: Ä¢¹½AV Forecast
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| May 30, 2025
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Forecasts
| May 30, 2025
Source: Ä¢¹½AV Forecast
Forecasts
| May 28, 2025
Source: Ä¢¹½AV Forecast
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| Mar 19, 2025
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Chart
| Jan 16, 2025
Source: Ä¢¹½AV
Consumers have unfavorable views of drugmakers and health insurers: But these companies are simultaneously getting higher brand equity. Their growth is predicated on revenue-driving actions that consumers believe lead to high healthcare prices.
Article
| May 9, 2025
Forecasts
| Jan 16, 2025
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Forecasts
| Jan 16, 2025
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Chart
| May 1, 2025
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Chart
| May 1, 2025
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| May 1, 2025
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India’s growing importance as an ad market: The world’s most populous country is seeing major shifts in time spent with media as competition ramps up.
Article
| Mar 27, 2025
France had lower digital media consumption compared with regional averages. Desktop/laptop/tablet usage was at an average of 2:44 daily, while mobile was at 2:32. These figures are 11 minutes and 16 minutes below Western Europe averages, respectively, indicating lower overall digital engagement.
Report
| Oct 30, 2024
In contrast, desktop/laptop ownership (66.7%) was much lower, underlining the dominance of smartphones in the US for media consumption. Smartphone ownership was up slightly YoY and has climbed incrementally each year since 2019.
Report
| Oct 30, 2024
Media consumption in China is distinct from other countries in the GMI Report. It’s a product of homegrown digital giants that dominate the service landscape and government policy that steers consumers away from international influences.
Report
| Oct 30, 2024
The markets in East Asia and Oceania have unique mass media consumption habits. Oceania (Australia and New Zealand) exhibits patterns similar to many Western countries; many East Asian countries see divides between rural and urban populations; and China’s digital ecosystem is a behemoth and influences many media patterns throughout the region. Time Spent With Media.
Report
| Oct 30, 2024
Despite this, the high adoption rate contributed to the country's strong mobile media consumption patterns. Video streaming adoption in Argentina still trailed TV. Some 93.4% of respondents reported using video streaming services, slightly trailing live TV viewership at 95.4%. This was a more balanced share for long-form content than in most countries and in the entire region.
Report
| Oct 30, 2024
This region, as a whole, leads all the other regions in some aspects of media consumption, but generally lags when it comes to digital device ownership. The countries in this region have comparatively young, tech-savvy populations. Time Spent With Media. The Middle East and Africa region led the globe in time spent with gaming.
Report
| Oct 30, 2024