Mexico is Latin America's second-largest ad market by total spending but has the highest digital ad penetration in the region. Here, we explore the country's consumer behaviors and opportunities for advertisers.鈥�
MercadoLibre has an edge on Amazon in Latin America鈥檚 largest countries. In 2024, MercadoLibre will claim more than two-thirds of retail media ad spending in Brazil and overtake Amazon鈥檚 share in Mexico for the first time. But Mercado Libre鈥檚 advertising business will still draw only 0.8% of the worldwide total.