蘑菇AV

Trump鈥檚 tariffs could disrupt US brands鈥� nearshoring efforts, particularly in Mexico, which has become an attractive manufacturing hub for retailers seeking a closer, cost-effective alternative to China. Higher import duties on goods produced in Mexico could erode those cost-saving advantages.

Mexico retail ecommerce sales. Magazine Luiza retail ecommerce sales.

Retail media shares in the US, Mexico, and Germany will surpass 20% by 2029. Click here to view our full forecast for retail media ad spending penetration, by country. Retail media ad spending growth will be strong almost everywhere, but Brazil and Mexico stand out. At 15.6% this year, worldwide growth will land roughly between the US (18.0%) and China (10.7%).

Consumers in Mexico are also 7.2 times more likely than those in the US to purchase from companies that integrate AI into their products and services, per separate July 2024 polling from YouGov. This stark difference underscores AI鈥檚 growing role as a catalyst for new sales growth in competitive markets like Mexico. Prediction. Retailers will ramp up investments in AI-powered tools and technologies.

Mercado Libre鈥檚 regional workforce has grown rapidly in recent years, with new hire rates in Mexico surging by nearly 140% in 2023 alone. Its total headcount will exceed 76,000 by year-end as the company continues to ramp up hiring in major markets like Brazil and Mexico and boost staffing in core areas like logistics and technology.

The largest US remittance corridor is Mexico, followed by China, per the Federal Reserve. Click here to view our full forecast for US remittance outflow. Widespread availability of digital remittance apps has made them a popular option globally.

Section 122 (Trade Act of 1974): Allows the president to impose up to 15% tariffs for six months on countries with significant trade imbalances, such as China, Vietnam, or Mexico. Congressional approval is required to extend the duties. This could serve as a quick replacement should the 10% near-universal duties be overturned.

And according to GlobalData, Santander is actively hiring across the US and Mexico, claiming its focus will 鈥渃ontinue to be more on the Americas.鈥�. What鈥檚 next? Though the bank hasn鈥檛 disclosed concrete plans for its Canadian expansion, Santander has been operating in Canada via its car financing business (Carfinco) for over a decade, which could serve as a springboard for broader services.

Emerging manufacturing hubs like Vietnam and India face tariffs of 46% and 27%, respectively, while nearshoring destinations like Mexico are also caught in the crosshairs. The auto industry is in trouble: Auto companies, both foreign and domestic, will be hit hard by Trump鈥檚 trade wars. Already, tariffs are having significant repercussions for companies, workers, and consumers.

Consumer categories that are driving advertising trends in Mexico.

Mexico and Canada were excluded from this round but still face existing tariffs on key sectors, including a 25% duty on vehicle imports. Per Foreign Policy and AS/COA reporting, some countries that aligned diplomatically with Washington鈥攕uch as Argentina鈥攄id not benefit from preferential treatment.

The big picture: While Tesla has an advantage over most automakers in that it assembles all cars for the US market domestically, it still relies on other countries鈥攊ncluding China and Mexico鈥攆or parts, which will be subject to a 25% tariff starting on May 3.

For now, Canada and Mexico are exempt from reciprocal tariffs, but they鈥檙e not in the clear. Both countries are still subject to the 25% tariffs imposed last month over their alleged failures to curb illegal immigration and drug trafficking, although those are paused for now on USMCA-compliant goods.

Remittances from the US to Mexico, the largest remittance corridor globally, are slowing Western Union said. Migration across Latin America is down, damping remittance volume. Lower contributions from Iraq also hurt Western Union. The bigger picture: In the wake of slowing remittance growth, the company is focusing on new avenues to drive revenues鈥攍ike its financial media network (FMN).

A more affordable YouTube Premium Lite plan鈥攍aunched earlier this year in the US, Australia, Thailand, and Germany鈥攊s now rolling out to users in Mexico, Argentina, Brazil, Canada, and the UK at $7.99 per month. Premium Lite removes most video ads on YouTube and YouTube Kids but excludes music, downloads, and background play.

By contrast, the US retail media market share stands at 17.5%, which is about the same as Canada, Germany, and Mexico. The US and China dominate global retail media spending, but by next year, the 鈥渞est of world鈥� segment will eclipse 20% of the total for the first time.

The trend: President-elect Donald Trump has proposed tariffs on goods imported from China, Canada, and Mexico鈥攑rompting many customers of financial institutions (FIs) to adjust their spending and saving habits. What consumers are thinking: Over two-thirds of US consumers believe prices will rise if Trump places tariffs, per a recent Harris Poll.

In Latin America, video is the cornerstone of digital ad spending, particularly in Mexico where it was 48.9% of overall digital ad spending. Retail media growth: Retail media is a desirable platform for advertisers due to its direct access to consumers, first-party data and omnichannel reach.

Mexico. Argentina. Chile. Colombia.

What this means for banking competitors: With ambitious global expansion plans (including licensed banks in the UK and Mexico, a move into India, and the launch of mortgages), Revolut is positioning itself as a full-spectrum financial super app. Its ability to scale rapidly while maintaining high user engagement gives it momentum that traditional banks are struggling to match.

Other states, including Colorado, Maine, New Hampshire and New Mexico, have submitted proposals to the FDA for approval, per the National Conference of State Legislators. However, drug importation would be difficult at scale and face regulatory and trade issues, per Bloomberg Law. Canada is also against US state imports over concerns of causing drug shortages there.

Among the larger countries, only India, Russia, and Mexico will stand out in 2025. Russia鈥檚 war-strained and heavily sanctioned economy created the conditions for its domestic ecommerce businesses to adapt and grow: And by all accounts they have seized the opportunity. Click here to view our full forecast for retail ecommerce sales growth, by country.

That move was blasted by America鈥檚 Big Three automakers, who noted that it would make it cheaper to import UK cars containing few US-made components than USMCA-compliant vehicles that are manufactured in Mexico or Canada and contain 50% American parts.

Short-term solutions: While the Trump administration鈥檚 trade policies aim to push companies toward onshoring, moving production to the US鈥攐r even nearshoring to Canada or Mexico鈥攊s often slow and costly. In the near term, companies are exploring faster, less labor-intensive options:.

Target CEO Brian Cornell also warned in a March interview with CNBC that Trump's proposed 25% tariffs on goods from Mexico and Canada would likely result in higher produce prices. Amazon鈥檚 perspective: While Amazon is doing 鈥渆verything we can鈥� to keep prices low, third-party sellers are likely to pass tariff costs onto consumers, CEO Andy Jassy told CNBC.