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Mobile commerce growth increases the impact of a straightforward checkout process: Half of consumers surveyed consider how easy a merchant’s checkout process is when deciding where to shop.

Mcommerce sales are rising faster than ecommerce sales. Mcommerce sales will increase 5.0% to £101.84 billion ($126.62 billion) in 2024 as consumers shop more on smartphones and tablets, per our forecast. By 2028, 58.5% of ecommerce sales will take place on mobile devices—almost one-fifth (17.9%) of total retail sales.

The rise of click-and-collect shopping, social commerce, mcommerce, online marketplaces, and Gen Z’s growing purchasing power is forcing a rethink of the relationship between channels. Key players are emerging to provide more comprehensive unified commerce solutions for retailers.

Retail’s shift to mobile advertising will trail mcommerce growth in 2024. Retail’s mobile ad spending will be restrained this year. In 2024, retail mcommerce sales will increase 12.7% YoY compared with 8.7% for overall ecommerce. But retail mobile ad spending will increase by a slightly lower rate of 11.6%.

Why this matters: This tie-up can make Synchrony’s Pay Later options much more widely available both in stores and for mcommerce purchases, boosting Synchrony’s BNPL volume. And the rewards integration will help make Synchrony a more competitive issuer. Discover already has the same partnership with Apple Pay, and we expect other issuers to follow suit.

Brand loyalty membership is rebounding in the UK as shoppers turn to loyalty programs for savings. Supermarkets are driving innovation, but there is space for brands and retailers of all sizes to boost revenues and forge stronger customer connections.

The ubiquity of smartphones and the advanced adoption of mcommerce in East Asia have made feature phones obsolete. Australia. Time Spent With Media. Australia led the region in time spent with broadcast TV, at 2:02 daily. That was 45 minutes above the regional average and 17 minutes higher than the global average. But broadcast TV time was down 2 minutes YoY and 16 minutes from 2019.