蘑菇AV

The average US adult will spend more than 8 hours per day on digital media this year, with about half of that time spent on mobile devices and more than a quarter on CTV.鈥�

How much of US adults鈥� smartphone time is spent playing mobile games? A) 2% B) 5% C) 11% D) 44%. Of the time US adults spend with mobile, an average of 10.8%, or 26 minutes per day, is spent gaming, per our January 2025 forecast. April 25, 2025. To promote his new album, 鈥淪ABLE, fABLE,鈥� musician Bon Iver has a slew of new brand collaborations. Which of the following is not one of them?

The smartphone remains Gen Z鈥檚 favorite device, as it鈥檚 the quickest way to access digital video and social media. But adoption of CTV and VR continues to rise.

Nintendo鈥檚 Switch 2 faces fierce competition as Sony, Microsoft, and PC challengers vie for dominance in a $27.97 billion market fueled by young players.

Mobile game publishers will reap the benefits. King Mobile is amid a strong stretch of ad revenue growth, and Take-Two Mobile (including Zynga) is set for a rebound in 2024 after a difficult 2023. We do not yet have an official projection for mobile gaming giant Unity, but Unity鈥檚 direct ad revenues and ad partner revenues reportedly saw massive growth in 2023, and we expect another boom in 2024.

Messaging restrictions and content labels aim to tackle predator risks while building a family-friendly platform for brands

Combined with the closure of its AAA gaming division, the move suggests the streamer is still searching for a winning plan for gaming.

Mobile games remain underutilized. Mobile game advertising will account for only 3.9% of mobile ad spending in 2024, far less than the 10.9% of mobile time spent on gaming. Brand advertisers remain cautious, which is keeping the digital ad growth rate steady. Consumers are lingering longer in their favorite apps. Nine of 10 (91.4%) mobile minutes are spent in apps.