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The company made major strategic moves during its transition year, but it may take longer for them to bear fruit

US buy now, pay later (BNPL) payment value will reach $94.29 billion in 2024. As the industry matures, user growth is becoming limited—forcing BNPL fintechs to find new avenues for growth.

Consumers are slowly making changes to how they pay at checkout. We look at the top seven payment methods and delve into what’s pushing forward and detracting from their growth.

The BNPL provider expanded its merchant network and pushed in-store. A potential Apple Pay deal could help raise its profile

Understanding customers’ life stages and upcoming changes can help FIs improve marketing.

But the solution may struggle to gain traction given consumers’ unreadiness to adopt the technology

Sezzle faces an uphill battle competing against larger players like Affirm and Klarna

Social commerce is the fastest-growing US retail channel, and retailers will need to offer a seamless payment experience to maximize the opportunity. Understanding payment preferences will be key to ensuring conversion at checkout.

After pulling news for a portion of EU users, Google saw barely any drop in engagement, which could fuel a shift toward AI summaries and fewer publisher links.

This bodes well for fintechs trying to build out their financial services offerings.