蘑菇AV

Our take: Tailoring monetization strategies to specific titles and gaming experiences could help companies smoothly integrate in-game ads rather than breaking up the game experience with interstitial ads or ads that pause gameplay.

Standing out in a sea of platforms: Neptune aims to reward creativity with diverse monetization streams, including tips, subscriptions, and livestreams. The app is shifting focus away from algorithms and metrics to reduce performative stress on creators.

Falling ad-supported revenues highlights free streaming鈥檚 monetization struggles, likely due to ad fatigue and low engagement. Why it鈥檚 worth watching: The highly competitive music streaming market will likely shift from expanding subscriber counts to increasing revenues per user.

鈥淲ith more information about why certain bids win in an auction, publishers would be able to optimize their monetization strategies more efficiently, and other ad tech players might be able to fine-tune their algorithms to better compete so Google's sheer size isn't as much of an advantage,鈥� Mitchell-Wolf said. The broader implications for digital advertising.

Well-established creators may want to stay on YouTube for direct follower engagement and to maintain full control over production and monetization. Our take: Adding video podcasts to Netflix could attract long-form video creators who are frustrated by YouTube鈥檚 short-form content push.

YouTube鈥檚 main advantage lies in more mature monetization features and longer audience retention times, and these advantages must be highlighted in the push to capture marketing dollars.

Advertisers should still shift to in-video monetization strategies that don鈥檛 rely solely on initial clicks, such as mid-roll ads and sponsorships, to offset potential losses until details are clearer. Content creators will need to adapt their SEO and video optimization strategies to maintain visibility outside of AI search results.

These dynamics are amplifying antitrust concerns around Google鈥檚 control of both web traffic and monetization. Once an asset, Chrome is becoming a liability. Reversing its cookie deprecation plans was a strategic retreat prompted by regulatory pressure.

Shopper response to agent monetization. AI model and agent developers need to figure out how to fund their development and deployment. Apps that use agents for specific tasks to improve the UX can fund their costs with other revenue streams, but standalone agents may face a tougher task. No obvious monetization strategy has emerged.

The program offers more monetization opportunities for select creators along with standard earnings and is part of TikTok鈥檚 attempt to keep creators on the platform while competitors like Meta are aiming to scoop up TikTok influencers.

However, as subscription costs continue to rise, the streaming service is 鈥渁pproaching the ceiling in the US where their monetization is the highest,鈥� said Paul Verna, 蘑菇AV鈥檚 vice president of content, on a recent episode of "Behind the Numbers.". Netflix has its eyes on over 400 million subscribers by 2030, which is an aggressive but attainable goal, he said.

RMNs may expand their monetization strategies beyond on-site media to include off-site media partnerships, audience extension programs, creative services, and full-funnel measurement solutions. This was originally featured in the Retail Media Weekly newsletter. For more marketing insights, statistics, and trends, subscribe here.

NEXT will leverage AI to repackage 14 years of user discussions into evergreen recommendations, turning local word-of-mouth into a scalable monetization tool. While the shift to NEXT will temporarily impact revenues, Nextdoor is fully committing to long-term product improvements instead of short-term ad optimizations.

Our take: Walmart鈥檚 Vizio move isn鈥檛 just about monetization鈥攊t鈥檚 about control. By owning both the experience and the ad space, Walmart can shape the CTV environment from the moment viewers turn on the TV to the moment they make a purchase. That level of integration is rare, and it changes the rules for retail media. The timing couldn鈥檛 be better.

As brands expand into CTV, off-site media, and advancements in first-party data monetization, the strongest agencies will treat RMNs as full-funnel ecosystems鈥攏ot just media buying channels. Acadia鈥檚 acquisition of Crush strengthens its ability to serve growth-focused brands鈥攁nd signals a broader recalibration of what retail media expertise really means.

Monetization potential鈥擨t鈥檚 easy to imagine Amazon weaving referral fees or ad revenues into the feature. Trust and convenience鈥擜mazon鈥檚 checkout flow removes friction, even for purchases made on other websites. If successful, Buy for Me could redefine Amazon鈥檚 role within the ecommerce ecosystem by making it not just a platform where people buy, but where all shopping journeys begin.

It may be an olive branch for Gen Zers and millennials who may be upset over its decision to stop accepting Amex. It鈥檚 a win for Venmo鈥檚 monetization journey

Furthermore, Amazon鈥檚 diminishing YoY growth rates in retail media signal that the ecommerce giant is reaching the limitations of on-site monetization. While most other retailers are still optimizing their on-site ad strategy, the constraints on owned ad inventory are a universal truth that will extend across the retail media landscape.

In supply-side roles at tech vendors, talent is scarce, especially in complex B2B sales positions that require nuanced expertise around multiparty, data-driven, programmatic inventory optimization and monetization. Retailers have enough talent to choose from but face challenges such as defining their broader strategy, roles, and ad tech platform integration.

Can publishers help TikTok right its public image? The app is trying to convince publishers to create content for the app through new monetization opportunities.

Paid search CPMs declined by double digits YoY every quarter in the past four quarters鈥�29% in Q2 2023 alone, per Skai. Paid search CTRs have not seen the same pattern of decline.

Snapchat's Q1 revenues fall short of expectations: Despite lower ARPUs, Snap's saving grace is its coveted younger audience.

Snapchat has unified its creator monetization program to allow creators to make money from eligible Spotlight videos. With the exception of LTK, however, marketers will likely be slower to adopt those platforms for influencer campaigns than creators or consumers. The escalating trade wars are creating unpredictability.