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It's got a lot of room there to make some of those regular users who pay for no ads to move them over to the ad tier where, as Jeremy pointed out, is making more money per user.

With multiscreen functionality and better integration with car systems in the newest version of CarPlay and better integration of media in Android Automotive, it鈥檚 likely that media and ads will become more customized for cars. This may lead to additional mobility-conscious video ads, as well as native display ads on heads-up displays and dashboards. Predictions.

Although the IAB and other third-party organizations are working to provide guidance on attention metrics, building trust between agencies and clients on its usage and how it鈥檚 measured will be key in making it a standard currency. However, a lot still needs to be considered before attention metrics are made a standard currency, Eng said:.

One other thing from your research I wanted you to explain for the listeners as well was a line where you say, "Second screening could be a threat." Tell us what you mean by this. Debra Aho Williamson:.

The news: Media giant Paramount Global is undergoing a 鈥渞estructuring and streamlining鈥� of its top-heavy management while simultaneously laying off several dozen staffers this week. Longtime CBS executives Kelly Kahl (president of CBS Entertainment) and Thom Sherman (senior EVP of programming) are out.

Internal Google data shows that almost 40% of US users ages 18 to 24 start their searches on TikTok or Instagram. Facebook is preparing to turn Marketplace into a revenue stream, and search ads would be a logical next step. TikTok is (partially) the exception. The percentage of TikTok users who buy via the app has exploded and will reach parity with that of Facebook next year.

A rising number of users is driving US P2P payment volume. More than 3 in 5 smartphone users have adopted the tech, and user growth is slowing as the market becomes saturated, per our projections. But spending will grow faster as customers make more of their payments via mobile devices. Key Trends We鈥檙e Watching. Providers Seek Out New User Bases and Features to Drive Growth.

People spend more time with audio than social networks when you're looking at users. So digital audio users spend five more minutes with digital audio per day, an hour and 52 minutes, than social network users spend with social networks per day. That's an hour and 47. That's it for the lead time, now for the halftime report.

Smartphones will become 鈥渕耻濒迟颈蝉肠谤别别苍鈥� devices. Smartphones have long complemented TV viewing. With larger screens and multiple windows, this behavior could exist on one device. Sources. Comscore Inc. Counterpoint Technology Market. ResearchInternational Data Collection (IDC).

Because what this year has sort of amounted to me is Musk trying to convince people to pay for a platform that they're used to accessing for free while simultaneously tearing apart everything that they love about it, exacerbating a ton of existing problems and not giving them anything as a replacement.

Tap into consumers鈥� multiscreen viewing habits during the event. Although millions of fans will watch the grand final on linear TV, today鈥檚 consumers often simultaneously use a second screen. Marketers and retailers should capitalize on this by creating social media content on YouTube, Facebook, Instagram, and TikTok with the hashtag #Eurovision. Leverage the power of music to bring people together.

Obviously it's a smaller scale, because Reddit is smaller users, but-. Marcus Johnson (12:59):. True. Good point. Paola Flores-Marquez (13:00):. ... but also, our Reddit number's only track logged in users too, so it's very possible that there's a lot higher degrees of use. Marcus Johnson (13:08):. True. And then two other platforms, WhatsApp. 37% of people on WhatsApp are Millennials.

There鈥檚 a question that鈥檚 happening right now with major retailers [about] how much can they insource versus outsource, and how can they leverage essentially one major campaign and then create assets for so many different channels simultaneously?

And using Perplexity is such a different user experience, but at the end of the day, they're going to monetize. To me that means ads and that leads to a degraded user experience. So yeah, I think it's just kind of like all avenues head to sameness for that kind of user experience when it comes to the search engines. Marcus Johnson:. Fantastic arguments, folks.

It was an admission that what they had before wasn't working quite as well because it was processing data sequentially and now it'll be able to process data simultaneously and become more accurate. (12:55):. But one of the interesting data points from its release was they noted that they have rolled out Just Walk Out technology in 170 third party locations, and that's not just in the US.

Jeremy, you wrote recently, separate story, that X has experienced a slowdown in user growth, as the platform reported 251 million worldwide daily active users in Q2, which would be a slight increase of less than 2% year-on-year.

By November, they had over 13 million Android users in Brazil who had downloaded the app according to analytics company Bytes. That's about a third of Brazil's Twitter users. So not just US competition, but competition in other countries as well. Finally, Jasmine, yeah, it's still bad for all things advertising in terms of Twitter.