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While most Instagram influencers would consider giving a brand the rights to use their digital clones, 26% expected full creative control and 19% wanted a contractual agreement outlining usage rights, per HypeAuditor.

If these off-site sponsored listings take off in popularity, Amazon could decrease its Google Shopping investments鈥攚hich raises its profitability while simultaneously cutting into Google鈥檚 advertising revenues. JungleScout notes that while these ads blend seamlessly with Amazon's organic search results, they're more obviously ads away from Amazon.

I wonder if that's going to become more user-friendly, better for the buying experience perhaps. We'll see. Jeremy Goldman:. That's definitely I think a really valid point. I mean you have, and this is Jenny's territory with demographics, but I think that there are certainly people particularly in younger generations that are playing with their phone and using it as a second screen as they watch.

And NBCU鈥檚 offerings, which included a multiscreen view on Peacock and coverage by major NBC names like Kenan Thompson and Colin Jost received widespread praise. What it means: Live sports will continue to play an important role in the battle for CTV ad dollars.

In 2023, more providers could roll out programs like Klarna鈥檚 rewards club, which lets customers earn points simultaneously with Klarna and with retailers鈥� own programs. Read the full report.

CarPlay alone will add more users in 2023 than all embedded systems. Phone-based tethered systems will add 8 million users in 2023, more than twice as many new users as embedded systems will add. CarPlay alone will add 5.1 million users and Android Auto another 2.9 million, compared with 3.7 million new embedded system users. Phone-based systems have become the leading way to connect drivers.

It's got a lot of room there to make some of those regular users who pay for no ads to move them over to the ad tier where, as Jeremy pointed out, is making more money per user.

Although the IAB and other third-party organizations are working to provide guidance on attention metrics, building trust between agencies and clients on its usage and how it鈥檚 measured will be key in making it a standard currency. However, a lot still needs to be considered before attention metrics are made a standard currency, Eng said:.

One other thing from your research I wanted you to explain for the listeners as well was a line where you say, "Second screening could be a threat." Tell us what you mean by this. Debra Aho Williamson:.

With multiscreen functionality and better integration with car systems in the newest version of CarPlay and better integration of media in Android Automotive, it鈥檚 likely that media and ads will become more customized for cars. This may lead to additional mobility-conscious video ads, as well as native display ads on heads-up displays and dashboards. Predictions.

People spend more time with audio than social networks when you're looking at users. So digital audio users spend five more minutes with digital audio per day, an hour and 52 minutes, than social network users spend with social networks per day. That's an hour and 47. That's it for the lead time, now for the halftime report.

Because what this year has sort of amounted to me is Musk trying to convince people to pay for a platform that they're used to accessing for free while simultaneously tearing apart everything that they love about it, exacerbating a ton of existing problems and not giving them anything as a replacement.

Tap into consumers鈥� multiscreen viewing habits during the event. Although millions of fans will watch the grand final on linear TV, today鈥檚 consumers often simultaneously use a second screen. Marketers and retailers should capitalize on this by creating social media content on YouTube, Facebook, Instagram, and TikTok with the hashtag #Eurovision. Leverage the power of music to bring people together.

Smartphones will become 鈥渕耻濒迟颈蝉肠谤别别苍鈥� devices. Smartphones have long complemented TV viewing. With larger screens and multiple windows, this behavior could exist on one device. Sources. Comscore Inc. Counterpoint Technology Market. ResearchInternational Data Collection (IDC).

There鈥檚 a question that鈥檚 happening right now with major retailers [about] how much can they insource versus outsource, and how can they leverage essentially one major campaign and then create assets for so many different channels simultaneously?

It was an admission that what they had before wasn't working quite as well because it was processing data sequentially and now it'll be able to process data simultaneously and become more accurate. (12:55):. But one of the interesting data points from its release was they noted that they have rolled out Just Walk Out technology in 170 third party locations, and that's not just in the US.

Jeremy, you wrote recently, separate story, that X has experienced a slowdown in user growth, as the platform reported 251 million worldwide daily active users in Q2, which would be a slight increase of less than 2% year-on-year.

Obviously it's a smaller scale, because Reddit is smaller users, but-. Marcus Johnson (12:59):. True. Good point. Paola Flores-Marquez (13:00):. ... but also, our Reddit number's only track logged in users too, so it's very possible that there's a lot higher degrees of use. Marcus Johnson (13:08):. True. And then two other platforms, WhatsApp. 37% of people on WhatsApp are Millennials.

And using Perplexity is such a different user experience, but at the end of the day, they're going to monetize. To me that means ads and that leads to a degraded user experience. So yeah, I think it's just kind of like all avenues head to sameness for that kind of user experience when it comes to the search engines. Marcus Johnson:. Fantastic arguments, folks.