蘑菇AV

This simplifies onboarding and lets payfacs manage multiple relationships and systems on the merchants鈥� behalf. In return for taking on duties otherwise performed by acquirers, they earn a slice of acquiring revenues. Nimbler fintechs have an edge over legacy acquirers in becoming one-stop shops.

Chrome鈥檚 fate is tied to ad tech by way of the Privacy Sandbox and the migration of bid decisioning to browsers and devices. Any developments on this front will take years to unfold, and we will explore the implications of legal decisions as they鈥檙e made. Deals will also pop up around growth channels.

There鈥檚 a big prize at stake for providers that can thread the needle: SMBs outspend their larger counterparts in wired, wireless, device, and software technology categories, per McKinsey. Providers must invest in all-in-one solutions that are both broad and customizable. SMBs want all-in-one solutions because they improve efficiencies.

蘑菇AV research is based on the idea that multiple sources and a variety of perspectives lead to better analysis. Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy.

The optimism, however, is being confronted with reality: brands are now preparing to work with multiple new identity solutions, such as UID 2.0, ID5, RampID, Yahoo Connect, and Privacy Sandbox, alongside an already fragmented measurement and media landscape.

Can the market support multiple currencies? In theory, it鈥檚 possible for the market to transact on multiple currencies at scale. Having multiple operating currencies may provide a more nuanced understanding of the video marketplace. It would also incentivize continued innovation among measurement vendors to ensure solutions evolve at an acceptable pace.

蘑菇AV research is based on the idea that multiple sources and a variety of perspectives lead to better analysis. Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy.

Companies without hardware ecosystems are focusing on mobile AI through initiatives like Meta鈥檚 open-source and device-optimized MobileLLM. While hardware giants like Apple, Google, Samsung, and Huawei dominate the AI-enabled smartphone market, Meta鈥檚 approach seeks to democratize on-device AI capabilities across Android manufacturers.

"Digital devices are by far the most common way Americans get news," our analyst Rahul Chadha said on a recent episode of the "Behind the Numbers" podcast. "Some 86% of Americans say that's how they at least sometimes get their news," he said, citing recent data from Pew Research Center. But the digital news consumption picture is getting more nuanced as digital devices connect users to news on publisher sites, social platforms, and even messaging apps.

蘑菇AV 59.5% bought medication or a treatment鈥攁 category that includes at-home diagnostic tests and condition-specific health monitoring devices鈥攐nline in the past 12 months. Also in the past year, 34% of consumers bought a prescription drug at an online pharmacy, per an April 2024 survey from M3 MI.

Consumers can also require unlocking their device before Google Pay reveals their card details. Why this can work: These biometric-based security measures remove friction at checkout, letting customers easily verify their identity while keeping their information secure. Security and control was the top-valued category in our US Cash-Back Credit Card Emerging Features Benchmark.

Probabilistic solutions use data gathered from the devices a consumer uses, how they connect to the internet or specific applications, or methods that are used to track consumers across the internet. Examples include IP address, device details, or settings. These types of data are usually temporary or change often.

It first surpassed all other device types combined in 2022, a culmination of many years of smartphone ubiquity and increasing mobile social media time. We expect mobile to account for more than 60% of all ad spending by 2028. The gap between display and search is widening. Display makes up well over half (56.6%) of digital ad spending.

Features across these devices include AI assistants, basic translation, and object identification. As competition intensifies, future developments like advanced context-aware AR overlays and deeper AI integration could eventually pave the way for devices to become ubiquitous personal assistants. Meta is deepening genAI integration across its device ecosystem.

蘑菇AV research is based on the idea that multiple sources and a variety of perspectives lead to better analysis. Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy.

So a big jump, and that's going to impact the US market, where you're going to see not only, I think, more attractive phones for consumers, but apps to take advantage of it with options for multiple open windows within the phones, better video made for these new sizes. So I think it's going to have a lot of impact on the US consumer. Peter Newman:.

As connected TV gradually eclipses linear, the measurement space continues to evolve. The market鈥檚 in for another year of transitioning from a single dominant currency to multiple currencies.

With multiple data sets available, buyers and sellers will be able to evolve systems to truly operationalize the planning, selling and buying of national linear TV at an exact commercial level. Learn how Nielsen鈥檚 Big Data + Panel approach to measurement balances the media industry鈥檚 needs for innovation and continuity.

On today's podcast episode, we discuss what artificial general intelligence (AGI) is capable of, why everyone is rushing to create it, and how close we are to reaching it. "In Other News," we talk about 'Ready Player One' becoming a metaverse experience and how we will start controlling our smart homes. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

蘑菇AV research is based on the idea that multiple sources and a variety of perspectives lead to better analysis. Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy.

Insider Intelligence and eMarketer research is based on the idea that multiple sources and a variety of perspectives lead to better analysis. Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy.

I think the other thing about that data, too, is even when they're comparing traditional media to digital devices, it's not exactly a apples to apples fair comparison in my mind because you're talking about channels, meaning TV, print, media, and then you're comparing it to a digital device which aggregates a bunch of different types of channels like all the ones we just mentioned, search, social media

No major media device or format is growing faster in terms of time spent. Yet advertisers haven鈥檛 migrated to CTV nearly as much as consumers have, partly because most CTV time still isn鈥檛 ad-supported. As new ad tiers (like within Netflix and Disney+) grow, so will the opportunity to meet audiences there.

We have a parallel with that with device usage as well, that we have some data from LRG group, usually just using a TV. A TV or a smartphone-. Marcus Johnson (21:46):. Interesting. Jennifer Pearson (21:47):. ... just a third, or watching video somewhere other than a TV. So, the majority. Then we have about eight in 10 Millennials or Gen Zs who are watching video on other devices other than a TV.

Traditional pay TV services include cable, satellite, telecom and fiber operators, multiple system operators (MSOs), multichannel video programming distributors (MVPDs), and major TV broadcast and cable networks. Virtual multichannel video programming distributors (vMVPDs) are internet-delivered live TV services (e.g., Hulu + Live TV, Sling TV, YouTube TV).