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On today's podcast episode, we discuss what to make of Google deciding to keep cookies, whether a Spotify for movies service could work, if people will want to have a conversation with their newspaper, if Disney can be as addictive as Netflix, why there are more Olympic teams than countries, and more. Tune in to the discussion with host Marcus Johnson, our analysts Ross Benes and Blake Droesch, and vice president of content Paul Verna.

Our forecast data reveals a mismatch between marketers who have been quick to transition to digital platforms, and consumers who are still spending time on traditional media like TV, newspapers, and radio. This year, 74.6% of all US ad spending will go toward digital media, while US adults will only spend 62.1% of their daily media time with digital, according to our forecast.

Newspaper readership decreased 6.0 percentage points. Still, Turkey led the region in newspaper readership at 51.4%, well above the regional average of 38.2%. Turkey led the region in viewing of live TV at 95.9%. That was significantly above the regional average of 82.7%. Chart Overview by Country. Bulgaria. Croatia. The Czech Republic. Hungary. Poland. Romania. Russia. Turkey.

Reading newspapers was reported by 36.2% of respondents, a decline of 4.7 percentage points from 2021. Magazines were read by 40.6% of respondents, down 6.7 percentage points from three years ago. Watching influencer content is a growing form of media consumption in the US. The survey found 18.3% of respondents had watched an influencer video or vlog in the past week.

An ecosystem company: It鈥檚 wrong to think about the Times as a newspaper. It鈥檚 an ecosystem. CEO Meredith Kopit Levien said as much on the earnings call, saying the company's strategy of bundling subscriptions to retain users has helped 鈥渃reate a sticky ecosystem.鈥�.

The newspaper readership rate increased by 4.3 percentage points YoY, to 48.3%. This was significantly higher than the regional average of 42.2%. But time spent with print press averaged 37 minutes daily, 16 minutes less than the regional average. Israel's social media usage was nearly universal at 98.8%, 2.4 percentage points higher than the regional average.

Publishers are shifting from ad-driven models to licensing and subscriptions: AI is accelerating the end of traffic-chasing media economics.

The news: Disney and Universal are suing AI startup Midjourney, alleging copyright infringement. The lawsuit states that Midjourney pirated their content libraries and continues to produce 鈥渋nnumerable鈥� copies of their characters, including Shrek, Homer Simpson, and Darth Vader. Our take: A victory for the studios could cut off AI companies鈥� access to media libraries, accelerate a shift toward paid content licensing deals, and set legal precedents to help web publishers and IP owners protect their content from data scraping.

Strong gains in digital formats will help offset continued declines in traditional media spending鈥攑articularly on linear TV, newspapers, and magazines. Although ad spending growth in Chile lagged behind Colombia and Peru last year, we expect it to regain momentum this year鈥攁nd ultimately outpace its peers鈥攂y the end of our forecast period.

OpenAI introduced product recommendations into ChatGPT on Monday, creating a potential opportunity for advertising鈥攁nd a threat to affiliate marketing sites.

The New York Times insists Perplexity halt its use of NYT content, underscoring the brewing tension between media rights and AI-driven data access.

Digital鈥檚 share of total media ad spending in Asia-Pacific will reach a milestone in 2025, surpassing $200 billion for the first time. The region鈥檚 digital ad spending will increase 8.6%, led by India, while China鈥檚 growth will slip noticeably amid the country鈥檚 economic struggles before a rebound the following year.

The newspaper sued OpenAI and Microsoft for copyright infringement in late 2023 after negotiations broke down; the case could set a major precedent for AI and copyright law. By funding four newsrooms, OpenAI could be looking to soften fears about its adverse impact on news. In its announcement, it highlighted several ways newsrooms are using its technology to improve their processes.

Retailers can distinguish their brands via the post-purchase experience: A handwritten note, branded packaging, or free gifts with an order are more likely to inspire repeat purchases.