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Cosmetics, and Nike have already set up channels. Meta also regularly uses its channel to share product updates. The catch: Channels is currently only available to creators and select business accounts with over 10,000 followers. But Instagram says it is rolling out the feature to more business and professional accounts over time.

Zooming out: Nike made a big splash with its Olympics campaign, but it鈥檚 unclear whether the company will secure the gold in 2024. Many of the company鈥檚 latest product innovations won鈥檛 hit the shelves until next year. Plus, Nike is still trying to perfect the balance between D2C and wholesale after leaning too heavily on D2C over the past year.

Haddad also does licensing for Nike, among other brands. Listen to the full episode. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

This early affinity to adult brands may also be why several of the top 25 coolest brands aren鈥檛 directly geared toward children, including Amazon, Nike, and Target. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Gen Z shoppers are more likely to discover new items directly on brand websites and apps鈥攆or example, nike.com and apple.com鈥攃ompared with older shoppers. But they are somewhat less likely to discover products on third-party retail websites and apps, such as amazon.com and walmart.com.

Nike teamed up with Dick鈥檚 Sporting Goods in November 2021 to allow members of both retailers鈥� loyalty programs to link their accounts via the Dick鈥檚 Sporting Goods app, offering exclusive merchandise drops and in-store events for connected members. And in September 2022, Nike announced similar partnerships in Europe with JD Sports and Zalando.

It could launch ad-supported answers, similar to what AI company Perplexity plans to do in Q4, partnering with folks like Maria and Nike to sponsor responses in its chatbot, or it could crank up the price on its paid memberships. I'm curious to know what its revenue model looks like, whether it just mirrors the revenue models that we've seen before from search engines. All right, gang.

Tesla, lululemon athletica, and Nike are the fastest-growing established brands in this space. Use this chart:. Determine your D2C strategy. Consider the value of partnerships with established brands versus with DNVBs. More like this:. Nike tiptoes away from its D2C push. How retailers like eBay, Instacart, and Tapestry are tackling stubborn retail problems.

Nike, for example, has reestablished its partnerships with retailers including Macy鈥檚 and DSW after admitting it had 鈥渙ver-rotated鈥� away from wholesale a little more than intended,鈥� the company鈥檚 CEO John Donahoe said.

It was a similar story at Nike, which reported its gross margin in fiscal Q3 declined 330 basis points YoY to 43.3% as it turned to markdowns to reduce its inventory from $9.3 billion at the end of the previous quarter to $8.9 billion (which is still 16% higher than the same period a year earlier).

They just weren't necessarily buying Nike.

Like Foot Locker, Dick鈥檚 Sporting Goods is leaning on its access to premium products and brands, as well as its relationship with Nike, to drive growth and enhance shopper appeal. Dick鈥檚 noted in its earnings presentation that 80% of its active customers look to the company for its diverse brand assortment.

The retailer is timing its promotions to coincide with occasions like July 4th and the back-to-school season, stocking up on popular products like Nike shoes, Uggs, and pickleball equipment, as well as rolling out a loyalty program to offer perks to repeat customers.

Similarly, companies are having a difficult time knocking Nike off its perch as teens鈥� favorite footwear and apparel brand, although lululemon athletica and buzzy sneaker brands On Running and Hoka are making inroads, especially among wealthier shoppers. And as in the broader market, teen beauty spending is proving resilient.

It鈥檚 an opportunity to get ahead of Nike. While there are some signs that Nike may be looking to pull back on its direct sales push, adidas is in a position to negotiate more favorable wholesale deals as retailers try to reduce their reliance on its chief rival. It鈥檚 still adidas鈥� biggest sales channel. Wholesale accounts for 61% of the company鈥檚 business, per CFO Harm Ohlmeyer.

Even established brands like Nike, adidas, and, most recently, LL Bean are expanding their wholesale efforts to capitalize on shoppers鈥� affinity for multibrand shopping experiences and keep competitors from gaining market share.

Nike. Marcus Johnson:. Nike commercial. Sarah Marzano:. I wanted to say it in a really victorious way but now I'm just saying it in a sad way. Marcus Johnson:. Well played. Let's move to the final segment of today's episode, it's of course, Dinner Party Data. All right, let's start with Carina who's going to tell us the most interesting thing she learned in this past week? Carina Perkins:.

The retailer, which reported its 2023 sales fell 7% YoY, believes its path forward will stem from deepening its reach into sneaker culture and reducing its reliance on Nike. But it is concerned about consumers pulling back on discretionary spending. For fiscal 2024, Foot Locker expects adjusted earnings per share between $1.50 and $1.70, short of the $1.40 to $2.30 per share that analysts expected.

Branded keywords such as 鈥淣orth Face鈥� and 鈥淣颈办别鈥� have high search volume on Amazon, but 鈥淣orth Face鈥� has lower competition so marketers are less likely to get into a CPC battle. For 鈥淣颈办别,鈥� the better approach would be product targeting: finding what products are showing for that term and piggybacking off it. Use Amazon鈥檚 new features, such as sponsored brand video and storefront, for results:.

Though Nike remained teens鈥� favorite footwear brand, New Balance gained the most mindshare YoY. Hoka and On Running also made inroads with teens, increasing their mindshare by 2.8% and 1.2% YoY, respectively. Spending on fashion also declined among females in upper-income households. Among this demographic, Lululemon athletica remained the No. 1 athletic apparel brand.

At the same time, established brands like Levi鈥檚 and Nike are pumping more resources into their D2C businesses to take advantage of higher margins and offset weakness in the wholesale segment.

And it includes exclusive deals such as discounts at retailers like Nike and Instacart, which will total about $30 in savings per month, according to Klarna. Why this matters: This launch helps Klarna stay competitive as other BNPL providers are exploring similar subscription services. In June, Sezzle launched Sezzle Pay Anywhere, a subscription service aimed at financially underrepresented customers.

Nike posted its first profits miss in three years in June, though sales were up 5% YoY. Victoria鈥檚 Secret鈥檚 net sales declined 5% YoY in Q1 2023, down partially due to a 鈥渧olatile macro environment鈥� for its customers and a more promotional atmosphere than the retailer expected. Looking ahead: We鈥檙e heading into the back-to-school and holiday seasons, which typically boosts apparel sales.

Posts imagining AI Nike collabs or Pope Francis wearing Balenciaga have gone viral. These can be a real risk for brands, which may have to deal with misinformation about products that don鈥檛 actually exist. But if brands are willing to take that risk, the chatter these memes generate can inspire creative social responses. This was originally featured in the eMarketer Daily newsletter.