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Leading cash-back credit cards need to drive acquisition in a cutthroat segment of the card market. Our exclusive consumer survey data reveals which emerging features issuers should invest in to win over customers.

Digital ad spending in the payments industry is set to surge as consumers start to get through the financial headwinds of the past few years. We look at where payment providers should focus their ad spend to maximize returns.

Respondents cited the most interest in faster payments for peer-to-peer (P2P) and bill payments. Interest in faster payments is also exploding for business-to-business (B2B) payments. Real-time payments support between 60% and 70% of domestic B2B transactions in the US, according to Melio.

While this base uses Venmo mostly for peer-to-peer (P2P) purchases, the app is quickly growing its buy button鈥檚 base: The number of monthly active Pay with Venmo users shot up 20% YoY in Q3. Adding Venmo as a payment option can boost JetBlue鈥檚 appeal among younger consumers: 45% of millennials and 42% of Gen Zers use Venmo, per a March 2023 survey from The Motley Fool.

In addition to offering peer-to-peer (P2P) payments, Visa CEO Ryan McInerney also said the solution will help X creators get paid faster. The companies are also working on other use cases. What鈥檚 next? Visa is preparing to launch account-to-account (A2A) payments in Europe early this year. The initial use case is bill pay, but it will expand to other payment types in the future, McInerney said.

Customers can use the stablecoin for P2P payments between PayPal, Venmo, and third-party wallets and for fee-free remittances via Xoom. While PayPal has not released any of its own data on the stablecoin, so far, adoption seems to be minimal. PYUSD鈥檚 market cap is $503.23 million, per CoinMarketCap, making it the seventh-largest stablecoin.

The rule would require larger payment apps to be regulated like banks. Ending this rule would be a win for Apple Pay and Google Wallet

Access to Venmo鈥檚 peer-to-peer (P2P) transaction data further expands the pool it can mine for targeting insights. Click here to view the full forecast for worldwide PayPal core users. Weaknesses. PayPal is predominantly used for money movement, not shopping. And its lack of a banking license gives it a limited number of financial products from which to extract and analyze holistic data. Revolut.

Digital wallets鈥� transformation into commerce enablers speeds up. We make a case for digital-only consumer credit cards. And we see a new threat that BNPL poses to credit cards.

The bank will start blocking more transactions that originate from social media

All of these launches are part of Apple鈥檚 push to improve the functionality of the Apple Cash Card and to grow its peer-to-peer (P2P) payments share after rival Google Wallet ended its P2P service. Our take: The change in payments strategy reflects Apple鈥檚 larger approach to focus more on outsourcing services through partnerships rather than building the infrastructure in-house.

For P2P marketplaces, individual sellers have the responsibility for listing items for sale.

Gen Z has also embraced Zelle, as the bank-owned app keeps building a bigger share of peer-to-peer (P2P) transaction value and usage. Gen Z will also propel in-store mobile wallet usage.The number of Gen Z mobile proximity payment users will rise from 32.8 million in 2024 to 50.0 million in 2028, per our forecast鈥攚hich will represent 37.7% of overall users.

While meme coins don鈥檛 have a long-term future as a payment method, there is growing momentum for stablecoin crypto payments

And many peer-to-peer (P2P) players and mobile wallets offer their own branded debit cards to encourage direct deposits and keep consumers in their ecosystems. What鈥檚 next? Debit card issuers need to be ready for a potential interchange clampdown.

Four banks that partnered with payments app Zelle reported that losses to P2P payment fraud on the app likely exceeded $255 million last year, soaring from $90 million in 2020, per a report by Sen. Elizabeth Warren. P2P payments platforms Cash App and Venmo are also under fire over fraud concerns.

Zooming in on Cash App: Services outside of Cash App鈥檚 popular peer-to-peer (P2P) payments product were key growth drivers this quarter. The number of Cash App Card active users increased 11% YoY, totaling 24 million. And spend per active user also increased on a yearly basis.

The wallet only offers peer-to-peer (P2P) transactions. It won鈥檛 add online consumer-to-business (C2B) payments until 2025 and in-store payments until 2026. And it will take time to get consumers and businesses to make the switch and grow adoption across Europe.

The peer-to-peer (P2P) payment service is becoming more popular with the demographic, but only 18% of upper-income adults use Cash App, according to Pew Research Center. They want more options for how to use their money on the app, Dorsey said at a JPMorgan Chase investor conference, per Payments Dive. Why widening appeal could work:.

The leaders on the US recommerce scene are two P2P marketplaces. The peer-to-peer (P2P) model is the most popular for online recommerce and allows buyers and sellers to connect easily at a relatively low cost to the operator. eBay still maintains a commanding lead when it comes to recommerce.

Nearly 60% of sellers preferred more direct peer-to-peer (P2P) resale channels, per an April 2022 Morning Consult survey, and only 11% would opt for consignment. Buyers exhibited more of a split among P2P (39%), consignment (24%), and no preference (38%).

Note: Digital ad spending includes banner ads and other (static display ads such as Facebook's News Feed Ads and X's Promoted Posts), classified ads, email (embedded ads only), mobile messaging (SMS, MMS, and P2P messaging), rich media (including in-stream and outstream video ads), search ads (including contextual text links, paid inclusion, paid listings, and SEO), sponsorships, lead generation (referrals

US mobile peer-to-peer (P2P) payments transaction value will grow 11.3% by the end of 2023 to reach $993.28 billion, per our April 2023 forecast. Zelle, with $485.32 billion in P2P transaction value, makes up nearly half (48.9%) of that number. Though Zelle has some reputational issues associated with fraud, it鈥檚 still the market leader in P2P payments.

We expect 16.1 million people in Germany will use P2P mobile payments in 2023, growing 7.9% year over year (YoY) and representing 23.1% of the population, per our forecasts. France will have 13.1 million P2P mobile payment users in 2023, making up 24.5% of the population.