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Women鈥檚 sports are a place advertisers can reach a diverse and economically-engaged audience. 43% of women鈥檚 sports fans are male, and they skew young, according to Nielsen. 74% of women鈥檚 sports fans earn the primary income in their households, as compared to 70% of men鈥檚 sports fans.

Disney said that subscriptions are 鈥渕eant to be used within your household, which is a collection of devices associated with your primary personal residence.鈥�. The cost of a Basic subscription that includes Hulu is $9.99 monthly, while ad-free Premium subscriptions are $19.99. What happens now?

Sunday Ticket propels YouTube TV to 48% growth: The pay TV service has seen subscriptions jump significantly since it acquired the costly streaming rights.

Deeper dive: Netflix has previously initiated measures to increase user revenues, such as introducing a fee for sharing an account outside one's household. Disney+ is getting in on the password-sharing crackdown act as well. Disney and WBD are also exploring new content tiers, like live sports, to attract subscribers.

As streaming wars heat up, nearly three in 10 US internet households are canceling services to save money. Seeking profitability, streamers increase subscription prices. Disney and Spectrum reach a new deal that includes Disney+ and ESPN subscriptions.

It's the sentence that wasn't in the article, and that is that the proportion of US households that subscribe to traditional pay TV dropped below 50% for the first time in 2022. So yes, all of the stats in the article were true and accurate and indicative of a trend that's not going to be reversed.

I think there are many other tipping points that we've seen coming for a long time," Verna said, noting that cable households have been below 50% for some time now. Late-night TV struggles signal deeper issues. The recent cancellation of "The Late Show with Stephen Colbert" has sparked debate about whether it represents another canary in the coal mine for linear television.

US households paid an average of $726 on streaming services in 2023, per Deloitte. Some pay as much as $1,236. Content is also gated behind platform exclusivity more than ever before: Apple TV+, Max, Netflix, and Disney might all have big-name shows in a single year, forcing consumers to pick and choose.

Don鈥檛 count Roku out: The CTV provider hit 90 million US households, cementing its leadership even as the sector undergoes major consolidation.

The company claims to support nearly 40 million households and 60 million devices across the US but is still not profitable. iSpot similarly has a major deal in place with NBCUniversal and gained a $325 million investment from Goldman Sachs last year.

How it works: The partnership relies on the data Kroger collects from the over 60 million households that shop with the grocer annually, as well as deeper insights from its loyalty program.

Already, nearly one-third of US internet households are canceling streaming services to save money, according to Parks Associates. 鈥淪pending a lot less on content and expecting big subscriber growth鈥攖hat is definitely trying to have your cake and eat it too,鈥� Verna said. Listen to the full episode. This was originally featured in the eMarketer Daily newsletter.

US CTV households will make up 86% of households this year, growing to 89.4% by 2028. CTV鈥檚 strong growth and US penetration makes it an invaluable channel for advertisers, but it鈥檚 still a relatively nascent format that the industry is still learning how best to leverage.

The company emphasized SpinCo鈥檚 value, flexing its reach of 70 million US households and $7 billion in revenues in the last 12 months. We forecast US linear TV viewers to decline from 240.7 million this year to 225.3 million by 2028. Ad spending will fall in kind from $58.99 billion to $45.32 billion.

Prime Video's default ad-supported offering for 97.2 million US households and its competitive pricing drove significant revenue growth. Ads personalized according to extensive shopper data give Amazon a competitive edge over traditional networks and other streaming platforms. And unlike its competitors, Amazon ties ads to product sales, offering a unique value proposition to advertisers.

Called Freely, it will deliver free TV services to households via IP. It will essentially replicate the free-to-air broadcast delivery of terrestrial TV, just via broadband rather than an aerial. Sky鈥檚 broadband TV service turns one year old. In October 2022, the UK鈥檚 largest satellite pay TV provider launched its IP-delivered TV alternative, Sky Stream.

Its reputation for value is helping make its offerings stickier for households of all income levels鈥攚hich in turn is accelerating its ecommerce and advertising businesses. That said, the imposition of tariffs next year could be a drag on the retailer鈥檚 performance鈥� particularly general merchandise sales, which are only now showing signs of recovery.

Panels have proven an essential tool in bringing household-level data to the individual level鈥攁 process known as personification that paves the way for cross-device and cross-media measurement. Closed-loop attribution will draw more advertisers to streamers with retail media connections. Retailers are capitalizing on the CTV opportunity.

The legacy television business鈥� decline shows no signs of stopping, with traditional pay TV viewers falling by the millions. Major media conglomerates are feeling the pressure to evolve or face extinction. Warner Bros.

Streaming households: 83.6 million, up 2 million from Q1. Streaming household hours: 30.1 billion (5 billion YoY increase). Average revenues per user: $40.68, flat YoY. Per-share loss: 24 cents vs. 43 cents expected. Roku is a leader in the connected TV (CTV) advertising space.

The number of US addressable households will fall 8.0% this year, per our forecast, as cord-cutting shows little sign of slowing down. We鈥檝e lowered our US addressable linear TV ad spending forecast. Our 2023 forecast is now $1.80 billion, down from the previous estimate of $3.96 billion. The adjustment is retroactive going back to 2018, which we鈥檝e lowered from $1.46 billion to $1.33 billion.

Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, reported subscriber numbers of major pay TV providers, and country-specific demographic and socioeconomic factors.

So cable, a lot of times people encompass everything within that in terms of pay TV. But when you break out pay TV into cable, satellite, telco, et cetera, satellite companies are having a much tougher go of it. Since 2010, the share of cable, just cable households has been nearly cut in half going from 50% to 27.