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The Weekly Listen: The major AI adoption issue we're not talking about, the smart tech that's missing, and how to turn X around
And earlier this month, the remains of an American climber were found in Peru. After 22 years, he'd been buried under an avalanche on the country's largest mountain, but accelerated melting of the snow on the peak uncovered his perfectly mummified remains.
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Jul 19, 2024
Paid Media Channels Ad Buyers in Latin America Will Use to Place Digital Ads, June 2023 & July 2024 (% of respondents)
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Aug 27, 2024
Source: 蘑菇AV; Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau M茅xico (IAB M茅xico); Interactive Advertising Bureau Per煤 (IAB Per煤); Interactive Advertising Bureau Uruguay (IAB Uruguay); Interactive Advertising Bureau (IAB)
Amazon Has the Most Well-Known Retail Media Solution in Latin America, but Regional Players Are Gaining Ground in Brand Awareness (% of ad buyers in Latin America who are aware of select regional RMNs, June 2023 & July 2024)
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Aug 27, 2024
Source: 蘑菇AV; Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau M茅xico (IAB M茅xico); Interactive Advertising Bureau Per煤 (IAB Per煤); Interactive Advertising Bureau Uruguay (IAB Uruguay); Interactive Advertising Bureau (IAB)
Advertisers in Latin America Want Standardized Sales-Related Metrics to Better Assess Campaign Performance (% of retail media ad buyers in Latin America, July 2024)
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Aug 27, 2024
Source: 蘑菇AV; Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau M茅xico (IAB M茅xico); Interactive Advertising Bureau Per煤 (IAB Per煤); Interactive Advertising Bureau Uruguay (IAB Uruguay); Interactive Advertising Bureau (IAB)
Retail Media Falls Short on Creative Freedom and Data Sharing for Advertisers in Latin America (% of retail media ad buyers in Latin America, July 2024)
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Aug 27, 2024
Source: 蘑菇AV; Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau M茅xico (IAB M茅xico); Interactive Advertising Bureau Per煤 (IAB Per煤); Interactive Advertising Bureau Uruguay (IAB Uruguay); Interactive Advertising Bureau (IAB)
Retail Media鈥檚 Growth in Latin America Hinges on Fixing Standardization and Measurement Gaps (% of retail media ad buyers in Latin America, July 2024)
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Aug 27, 2024
Source: 蘑菇AV; Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau M茅xico (IAB M茅xico); Interactive Advertising Bureau Per煤 (IAB Per煤); Interactive Advertising Bureau Uruguay (IAB Uruguay); Interactive Advertising Bureau (IAB)
Importance of Retailers' First-Party Data Among Ad Buyers* in the Americas, by Country, Nov 2023 (% of respondents in each group)
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Nov 9, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau of Canada (IAB Canada); Interactive Advertising Bureau (IAB); Interactive Advertising Bureau M茅xico (IAB M茅xico); Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau Per煤 (IAB Per煤); Interactive Advertising Bureau Uruguay (IAB Uruguay)
Consumers in Asia-Pacific Are Most Excited 蘑菇AV AI Products (% of consumers worldwide, by country, May 2023)
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Jun 4, 2024
Source: Ipsos
Consumers Worldwide Who Agree Products and Services Using AI Have Profoundly Changed Their Daily Life in the Past 3-5 Years, by Country, May 2024 (% of respondents)
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Jun 4, 2024
Source: Ipsos
Emerging Markets in Asia-Pacific Tend to Trust Companies Using AI to Protect Their Personal Data (% of consumers worldwide, by country, May 2023)
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Jun 4, 2024
Source: Ipsos
Video Ad Spending Share in Select Countries Worldwide, 2024 (% of total digital ad spending)
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Mar 1, 2024
Source: 蘑菇AV
Video Ad Spending in Select Countries, 2024 (billions)
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Mar 1, 2024
Source: 蘑菇AV
Video Ad Spending Growth in Select Countries, 2024 (% change)
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Mar 1, 2024
Source: 蘑菇AV
Video Ad Spending Share in Select Countries, 2023 (% of total digital ad spending)
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Mar 4, 2023
Source: 蘑菇AV
Video Ad Spending in Select Countries, 2023 (billions)
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Mar 1, 2023
Source: 蘑菇AV
Consumers Worldwide Who Agree Products and Services Using AI Will Profoundly Change Their Daily Life in the Next 3-5 Years, by Country, May 2024 (% of respondents)
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Jun 4, 2024
Source: Ipsos
Top 10 Countries Worldwide, Ranked by Mcommerce Sales Share, 2024 (% of total retail ecommerce sales)
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Jan 1, 2024
Source: 蘑菇AV
Top 10 Countries, Ranked by Retail Ecommerce Sales Growth, 2023 (% change)
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Jun 1, 2023
Source: 蘑菇AV
Average Annual Exchange Rates for Select Countries, 2023
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Jan 12, 2024
Source: 蘑菇AV
Retail Ecommerce Sales Share in the Andean Community, by Country, 2024 (% of total retail sales)
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Jul 1, 2024
Source: 蘑菇AV
Retail Ecommerce Sales Growth in the Andean Community, by Country, 2024 (% change)
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Jul 1, 2024
Source: 蘑菇AV
Retail Ecommerce Sales in the Andean Community, by Country, 2024 (billions)
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Jul 1, 2024
Source: 蘑菇AV
Retail Ecommerce Sales in the Andean Community*, 2022-2028 (billions, % change, and % of total retail sales)
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Jul 1, 2024
Source: 蘑菇AV
Retail Ecommerce Sales Share in Latin America, by Country, 2024 (% of total retail sales)
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Jul 1, 2024
Source: 蘑菇AV
Asia-Pacific Dominates the Top 10 List of Countries That View AI Products as a Net Positive (% of consumers worldwide, by country, May 2023)
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Jun 4, 2024
Source: Ipsos

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