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AI companies are bullish on privacy-enhancing technologies (PETs). For example, companies can use differential privacy鈥攁dding statistical noise to anonymized data sets to prevent reidentification鈥攖o reduce the risks associated with training AI models on sensitive data. It鈥檚 best to use multiple PETs to strengthen privacy protections, but they still won鈥檛 solve the data removal problem.

Tolia highlighted the importance of the Next initiative, which is designed to make Nextdoor more indispensable by expanding beyond intent-based interactions鈥攍ike finding a plumber or reporting a lost pet鈥攖o include discovery-based content that spurs daily engagement. To that end, Nextdoor plans to incorporate local news and events to deepen community connections.

Of the 12 categories in our survey, only pet and automotive products have lower conversion rates than financial services. Millennials and higher-income users are slightly better prospects for conversion. 蘑菇AV 18% of millennial social media users have purchased a financial product or service after seeing content about it. That鈥檚 nearly double the rate among Gen Zers.

Our take: One need look no further than the Crocs鈥� keychains in McDonald鈥檚 happy meals or the recent rollout of Crocs鈥� pet clogs to get a sense of how the company uses its quirkiness to appeal to a broad swath of consumers. But it has failed to figure out the right formula for Heydude, which is why the brand continues to weigh on the company鈥檚 results.

You're coming for the grooming, your pet comes out, they look amazing. Now all of a sudden you're talking about the shampoo that you used and the person buys it while they're there. Sara Lebow (19:55):. These people are taking better care of their pets than I. Well, I don't have a pet, but, these people are really pampering their pets. No, you're right.

Other categories that performed well included pet products, toys, and apparel. A promising start: The early results are an encouraging sign for Alibaba and China鈥檚 retail landscape writ large鈥攂ut they also highlight the highly price-conscious environment retailers in China face as consumers hold off until major sales events to begin spending in earnest.

All of the retailer鈥檚 stores were recently updated to its latest format, which includes a refreshed layout and a larger assortment of branded cosmetics, d茅cor, toys, DIY options, books, and specialty pet options. The redesigned loyalty program, which will debut by the end of the year, awards points for each dollar spent in addition to perks like birthday rewards and double points days.

For example, full-service agency VIA recently uploaded survey data from a petcare client into a chatbot created using a custom version of ChatGPT. The chatbot was able to create a customer profile that best represented the client鈥檚 audience. The agency could then ask it questions to get a sense of how the company鈥檚 average customer might respond.

Pet care and veterinary services had the lowest average abandonment rate in July 2024 at 52.8%, with a 12-month average of 56.1%. This might be due to the necessity-based nature of many purchases in this category, where pet owners are more likely to purchase essential products like food or medications.

A note about our digital grocery forecast: Our forecast includes the online sale of all items that consumers regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables.

That could include coverage for ride-sharing or food delivery, bed bug remediation, high-end electronics, pets, vacation, identity theft, libel and slander to cover their extensive online activities, and home-sharing (both for hosts and guests). Sources. Bankrate. CBIZ. Conning. Global Financial Literacy Excellence Center (GFLEC). Insurance Innovation Reporter. J.D. Power.

When a customer lands on Ruggable鈥檚 site after searching for 鈥渄og-friendly rugs,鈥� they are shown personalized content based on that search, displaying rugs that are durable and pet-friendly. Ruggable also integrated AI-driven visual tools that allow customers to see what a specific rug might look like in their space.

Baby boomers prioritize pharmacy/health products and pet supplies in their top 10 purchases. As an established generation more likely to downsize than dramatically grow their household, boomers have redirected digital purchases toward personal care and their animal companions.

Spending on pet costumes remains steady, reaching $700 million this year. What it means: Retailers need to offer a wide variety of products at competitive prices. Creating a one-stop Halloween shop can help draw customers in, who then may browse and buy other items. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.