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I just want to come back to the Philippines for a minute because just remind me, Jenny. The Philippines has the highest uptake of people following vloggers or something. Is that right? Jennifer Pearson (15:59):. Right, watching influencer videos or vlogs in the past week. Right. Bill Fisher (16:03):. Yeah. So that kind of stuff interests me.

The Philippines will lead the world in ecommerce growth every year through 2027, and Malaysia will also hover near the top. Indonesia, by contrast, has dropped far down the list (4.6% projected ecommerce growth this year). To view the full forecast, click here. India will be the only megamarket to make the top 10 list.

The feature is currently available in Brazil and Spain and will roll out to Germany, Italy, the Philippines, and more Latin America countries in the coming weeks. Global talk: Reddit reports strong user engagement and healthy revenue growth鈥攊ncluding a 41% ad revenue increase in Q2鈥攂ut its IPO earlier this year adds pressure to continue that expansion.

Argentina鈥檚 spiraling inflation will artificially situate it at the top of the growth rankings this year, so consider the Philippines No. 1. The Philippines has been an ecommerce laggard in Southeast Asia, but its growth spurt finally began in earnest last year. We anticipate it will be the fastest-growing ecommerce market for the next several years.

India, the Philippines, Indonesia, Malaysia, and Thailand are just a few of note. Digital advertisers would do well to pay close attention to these markets.

The Philippines will lead the world in ecommerce growth for the next four years. India will be no. 2 behind the Philippines every one of those years. The other Southeast Asian countries鈥攁side from Singapore鈥攚ill also dot the top ten list for several more years. In 2023, Indonesia鈥檚 growth will produce the most new ecommerce sales in the region.

TikTok has already overtaken Instagram in Thailand and Vietnam, and the apps are neck and neck in the Philippines. Meanwhile in China, the difference in users on Douyin and WeChat will be negligible by 2026. (Note: Our data on WeChat is based on an earlier forecast from July 2022.). Behind the Numbers.

The top five countries for social media penetration among internet users will be in Asia鈥攖he Philippines, China, Vietnam, Malaysia, and Thailand. In the Philippines, 98.6% of internet users will be on social this year, 11.6 percentage points higher than the regional average. Social media usage in Asia-Pacific is unique.

That鈥檚 on par with Indonesia and the Philippines, but it trails the Asia-Pacific average (86.9%) and China (93.3%) by wide margins. Mobile ad spending in India will grow by 27.8% in 2023, which only slightly outpaces growth for digital overall. This could be due to the lower-than-average smartphone adoption rate among internet users (80.2%).

The US military is expanding its presence in the Philippines with four more sites to counter a potential Chinese invasion of Taiwan. US Air Force Gen. Mike Minihan used inflammatory language in warning his troops to prepare for armed conflict with China in 2025. Playing with fire: US leadership鈥檚 collective stance toward China could inflame tensions and lead to war with a nuclear power.

Live retail ecommerce sales in the region (including Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam) surged from $1 billion before the pandemic in 2019 to $13 billion in 2022, according to research firm Cube Asia.

For example, its recent partnership with express delivery company Ninja Van will provide TikTok Shop sellers in Indonesia, Malaysia, and the Philippines with a more seamless fulfillment process. Livestream commerce will help small and medium-sized businesses (SMBs). The nation鈥檚 many SMBs have struggled to keep up with digital transformation.

Its total retail sales growth rate will be topped only by Argentina and the Philippines. And just Argentina, the Philippines, and Malaysia will see faster ecommerce sales growth. All those countries have much smaller populations than India. By 2024, India will overtake Japan to become the third-largest retail market. Brick-and-mortar still rules India鈥檚 retail sector.

At 5:14, it is second highest in the world behind Brazil and the Philippines (both at 5:26). South Africa leads the region in music/audio penetration. At 82.8%, the country leads by nearly 6 percentage points (UAE follows at 76.4%). South Africa spends at least 30 minutes more watching broadcast TV than the rest of the region.

Indonesia, Malaysia, Singapore, the Philippines, Thailand, and Vietnam together will account for about half of TikTok users in Asia-Pacific, excluding China. And all of those countries except Singapore will see their TikTok user base rise more than 10% this year.

By 2027, it will remain the third-fastest-growing retail market in the world, behind only Argentina, which is rebounding from a major decline in retail sales in 2020, and the much smaller Philippines. The vast and complicated market is growing more sophisticated and complex.