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Strategic partnerships boost Pinterest: Amazon and Google deals fuel revenue and international expansion鈥攚hile MAUs nearly hit 500 million for the first time.

But that will still trail revenues at other small social platforms, including LinkedIn ($4.95 billion), Pinterest ($3.11 billion), and Snapchat ($2.34 billion). However, that share will begin to increase in the coming years.

On today's podcast episode, we discuss why Pinterest is growing so fast, how Snapchat is able to get more and more folks to pay for its premium service, and why people are spending increasing amounts of time on Reddit. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

Any such consolidation may hurt smaller players such as X, Snap, or Pinterest. Overall, the tariffs are tightening both ad and consumer budgets. This shift may drive some advertisers to allocate more spend to Meta, while smaller platforms such as Snap, X, and Pinterest could be more vulnerable to these economic pressures, as smaller players typically bear the brunt of market contractions.

Our forecast expects sales to rise 19.5% this year鈥攎ostly because of TikTok Shop鈥檚 ascendancy, but also because Amazon鈥檚 partnerships with Meta, Pinterest, Snap, and TikTok are eliminating some of the major barriers to social buying. Having Walmart or Amazon power in-app checkout could help relieve shoppers鈥� qualms about sharing personal and payment information with social platforms.

X still faces tough competition from Meta, which has long been the top choice for SMB advertisers on social media, as well as other platforms like Reddit, Pinterest, and Snap that are also courting SMB ad dollars. Click here to view our forecast for worldwide X users. Still, the diversification of its advertiser base is a win for X.

While alternatives like TikTok and Pinterest may still use a for-you algorithm, they have more dedicated and much larger user bases, per our forecast; a viral video on TikTok will still expose a creator to an audience of millions, but a viral Threads post won鈥檛 have the same reach.

Behind the numbers: Younger consumers鈥� growing reliance on social media for product discovery is unsurprising given both the sheer amount of time they spend on social apps and the increasingly commercial focus of platforms like TikTok and Pinterest.

In addition, marketers in Germany have a stronger preference for YouTube, Snapchat, and Pinterest versus those in other European markets. This reflects strategic diversification to reach varied audience segments across the customer journey. Secondhand fashion. Purchasing secondhand has become mainstream, driven by price sensitivity and sustainability concerns.

Gen Z is Pinterest鈥檚 largest and fastest-growing demographic, according to the platform. To cater to its younger consumers, Pinterest is focusing on inclusivity, search, and AI-powered curation. Here are five key stats from a recent Pinterest report on Gen Z and what they mean for brands trying to reach Gen Z consumers across digital channels.

As AI has evolved over the past few years, Pinterest has leaned heavily into the tech to create a more curated, relevant user experience.

鈥淥ver 50% [of users] say they view Pinterest as a place to shop,鈥� said Pinterest CEO Bill Ready. 鈥淵et we haven鈥檛 made it easy for them to shop historically, as shoppable content was not integrated into core experiences.鈥�

Pinterest tests integrating Shuffles content into the main app, starting with shopping: This move is part of a broader strategy to become a one-stop-shop for visual inspiration and online shopping. (This article was written with the assistance of ChatGPT.)

For Gen Z, music festivals like Coachella or Stagecoach aren鈥檛 just about the music鈥攖hey鈥檙e about self-expression. Because of how closely Gen Z links festivals and fashion, apparel brands like Pascun are using the events to connect with the young festivalgoers. And Pinterest is tapping both online and on-site activations for Coachella.

Shoppable media is gaining momentum as brands look for ways to narrow the gap between discovery and purchase. Just this month, Pinterest, NBCUniversal, Meta, and Yahoo announced shoppable media updates. From AI to QR codes, we dive deeper into these developments and why they may give companies an edge.

On today's episode, we discuss how UGC can build trust, how measurement and marketing drive product strategy and being authentic to the channel you鈥檙e marketing on. "In Other News," we talk about what Twitter鈥檚 new round of layoffs mean for the social platform and how Pinterest has been getting on as of late. Tune in to the discussion with our analyst Jasmine Enberg and Jon Oberlander, CEO at Ampush / EVP Social at Tinuiti.

鈥淭he beauty of a clean room is that it's a privacy-centric way for CVS to share data from its 74 million Extra Care members and for us to share the data from our 498 million users, and end up with a repository of powerful, completely anonymized first-party data,鈥� said Carrie Sweeney, VP of retail at Pinterest. 鈥淭hen we can connect our users with targeted ads without sharing any of their personal data, just as CVS can on its website.鈥�

On today's episode, we discuss why Snap's growth continues to stall, what to make of their TikTok-esque short form video feed Spotlight, and what to expect from the company in the second half. "In Other News," we check in on Pinterest and discuss the most interesting trends in social media usage by generation. Tune in to the discussion with our analyst Jasmine Enberg.

On today's episode, we discuss how we should feel about Amazon's online sales being flat, how its ad business was able to have such a good quarter, and why the company has yet to find a mass grocery format worth expanding. "In Other News," we talk about how Pinterest has been doing and just how popular self-checkout is. Tune in to the discussion with our analyst Blake Droesch.

On today's podcast episode, we discuss whether Amazon's online sales business glass is half full (or half empty), if you should advertise on Amazon without selling there, and how much offering primary care to Prime members can move the needle. "In Other News," we talk about Bed Bath & Beyond's marketing, its comeback, and why Pinterest beat everyone's expectations. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.